From a simple rope chain to an intricate foxtail necklace, PureJewels' detailed craftsmanship will complete any look. Inspired by the fleeting glimpse of a lotus bud or the flicker of a dragonfly's wing, our artisans bring their evocative jewellery daydreams to life inside our London and Indian workshops, with purest gold and sparkling gemstones.
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life's journey. Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day!
PureJewels is a British brand with Eastern roots, devoted to celebrating the beauty of life with all its ebbs and flows. Through our unique jewellery designs, we connect moments of deep meaning to the precious pieces that accompany you on your life's journey. Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day!
Services
About Us
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PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time - and another world.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients.
Jewellery
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Our story began in India, and mingles with yours. To celebrate occasions, court affection, and demonstrate love, a piece of Indian 22 carat gold jewellery is simply perfect. Ever since Grandpa Bhanji sat tapping away in his tiny workshop, our family has loved the art of making jewellery. Take a close look.
Gold Bangles
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Gold bangles can styled according to the occasion and your style. We believe that jewellery is an extension of one's personality and style. There is no right or wrong way to wear gold bangles. You can stack up multiple bangles to showcase a more traditional look or you can just stick to one! While stacking them up, the bangles do not have to be from the same collection as well.
Single Bangle
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Discover a world of modern Indian bangles - embellished with florals, jewels, and rhodium plating, our bangles are as colourful and stylish as their predecessors. PureJewels is a renowned Indian jeweller based in London - using exceptional craftsmanship and fine design, our collections resonate with modern Indian women.
Bangle Sets
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Every woman needs her own gold bangle set. Wear it, adore it, and pass it down the generations. This is an investment - for you and for your family. Our gold bangle sets are inspired by the finest Indian traditions and made with exceptional workmanship, creating real heritance pieces. You'll know when you see it: that perfect gold bangle set, made in solid 22ct gold, with a detail that's totally 'you'.
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