Business Details
Your Strategic PR Partner in Sheffield
M K Public Relations operates as part of the Northern Communications Group, delivering strategic public relations solutions tailored to local, regional, national, and international clients. Our mission is to enhance client-audience engagement through targeted communication channels, ensuring messages resonate with stakeholders. With expertise in media relations, crisis communication, social media strategy, and event management, we combine traditional PR methods with innovative approaches to amplify brand visibility. Our team of seasoned professionals collaborates with sister agencies to offer integrated services, including design and photography, ensuring comprehensive support. We prioritise understanding client objectives to develop bespoke strategies that drive measurable results.Testimonials from long-standing clients, including industry leaders in recruitment, retail, and technology, underscore our commitment to excellence. Our work experience programme nurtures emerging talent, fostering a culture of continuous learning and industry contribution. By maintaining strong journalist relationships and leveraging multi-platform storytelling, we secure impactful media coverage across print, broadcast, and digital outlets. Our dedication to client success is reflected in sustained partnerships and tangible business growth achieved for organisations like The Floow and Ushiwear. Through transparent communication and a focus on stakeholder engagement, we build trust and authority for brands navigating competitive markets.
Services
Media Relations
Social Media Strategy
Crisis Communication
Event Management
Stakeholder Engagement
Media Training
Copywriting
Highlights and features
- We offer 20+ years of combined PR expertise with tailored communication strategies.
- Our team includes former journalists and certified PR professionals with media networks.
- We guarantee measurable outcomes through data-driven media relations and social media campaigns.
- Our crisis communication protocols ensure brand reputation protection during critical situations.
- We provide integrated services through sister agencies, including design and photography.
What people say
Professional and approachable team
Increased sales significantly
Results-driven approach
Excellent stakeholder engagement
Creative and effective strategies
Services
Media Relations
We build journalist relationships to secure targeted media coverage across print, broadcast, and digital platforms. Our team crafts compelling narratives and provides media kits to position clients as industry leaders. With proactive outreach, we ensure consistent brand visibility and reputation management.
Social Media Strategy
Our tailored social media plans identify platform-specific opportunities to connect with target audiences. We develop content calendars, manage profiles, and analyse engagement metrics to optimise ROI. Campaigns align with broader PR objectives for cohesive brand messaging.
Crisis Communication
We create proactive protocols to safeguard brand integrity during crises. Our team provides real-time response frameworks, media training, and stakeholder communication plans to mitigate reputational damage while maintaining transparency.
Event Management
From concept to execution, we organise events that strengthen client-audience connections. Services include venue sourcing, media outreach, and post-event PR campaigns to maximise visibility and stakeholder engagement.
Stakeholder Relations
We identify key stakeholders and develop targeted communication strategies to foster long-term partnerships. Through regular briefings and tailored content, we ensure alignment between organisational goals and stakeholder expectations.
People
Ashlea McConnell
Work Experience Coordinator
Manages MK's work experience programme, mentoring aspiring PR professionals. With industry expertise, she guides candidates through media monitoring, story pitching, and strategic communications.
Questions
What PR services does MK offer?
We provide media relations, social media strategy, crisis communication, event management, and stakeholder engagement services tailored to client objectives.
How does MK approach media relations?
We leverage journalist networks to secure targeted coverage, create media briefing kits, and develop multi-platform narratives that align with client brand values.
Do you work with international clients?
Yes, we serve clients globally, with experience managing campaigns across regional, national, and international markets through strategic partnerships.
Can MK handle crisis situations?
Our crisis communication team develops proactive protocols and real-time response strategies to protect brand reputation during critical situations.
How do you measure PR success?
We track media coverage quality, stakeholder engagement metrics, and business outcomes like sales growth and award recognitions to evaluate campaign effectiveness.
Do you offer work experience opportunities?
We provide two-week unpaid placements for selected candidates, offering hands-on experience in media monitoring, story pitching, and PR strategy development.
