Business Details
17 Years
experience
Emergency
services
Award-Winning PR Agency in Manchester Delivering Impactful Campaigns
Welcome to Refresh P R, an award-winning PR and communications agency dedicated to delivering high-level consultancy, impactful campaigns, and measurable results. With over 10 years of experience and a team boasting 70 years of combined PR expertise, we specialise in creating no-nonsense, powerful communications campaigns grounded in solid strategic foundations. Our services span media relations, crisis communications, digital PR, and sector-specific marketing, tailored to clients across diverse industries including tech, construction, and food and drink.We pride ourselves on our proven track record, having secured 56 award short listings and maintained long-term client relationships averaging three years. Our approach combines honesty, tireless effort, and a commitment to acting as true consultants, immersing ourselves in your industry to deliver campaigns that make a genuine difference. As a testament to our success, clients like Etex (UK) and Watco highlight our ability to think creatively, meet objectives, and foster enjoyable, collaborative partnerships.
Services
Media relations
PR Strategy
Content marketing
Crisis communications
Digital PR
Social Media
PR Research
Influencer marketing
Video Campaigns
Measurement & evaluation
Details
- Year established: 2009
Highlights and features
- Award-winning PR agency with 10+ years of experience
- Strategic campaigns with measurable business impact
- Dedicated sector teams for tech, construction, and food & drink
- 24/7 crisis communications support available
- Proven track record with 100+ clients across diverse industries
What people say
Creative ideas
Timely and accurate
Real partner
Boosted brand awareness
Excellent results
Services
PR Strategy & Consultancy
Our strategic planning process ensures every campaign starts with clear objectives. We develop tailored communications strategies aligned with business goals, leveraging deep sector knowledge and market insights. With a focus on measurable outcomes, we combine creativity with data-driven decision-making to deliver campaigns that enhance brand visibility and drive business growth.
Media Relations
We maintain strong relationships with journalists and media outlets to secure impactful coverage. Our media relations service includes proactive press outreach, story pitching, and crisis management. By staying ahead of media trends, we help clients build credibility, manage reputations, and achieve consistent media placements across traditional and digital platforms.
Crisis Communications
Our 24/7 crisis communications support protects brands during challenging situations. We develop proactive response strategies, manage stakeholder communications, and provide media training to navigate crises effectively. With rapid response capabilities and a focus on transparency, we help organisations maintain trust and minimise reputational damage during critical moments.
Digital PR & Marketing
We create integrated digital PR campaigns that drive website traffic and engagement. Our services include content marketing, social media strategy, and influencer partnerships. By combining SEO best practices with creative storytelling, we help brands increase online visibility, generate leads, and achieve measurable digital marketing results aligned with business objectives.
Influencer Marketing
We connect brands with influential voices in their industry to amplify reach and credibility. Our influencer marketing service focuses on authentic partnerships with UK tradespeople and sector specialists. By creating targeted campaigns that resonate with specific audiences, we drive social engagement, enhance brand awareness, and deliver measurable impact through trusted third-party endorsements.
People
Laura Mashiter
Founder and Managing Director
Laura founded Refresh P R in 2009 and has led its growth into an award-winning agency. With extensive PR experience, she oversees strategic direction and client relationships, ensuring the agency maintains its commitment to creativity and measurable results while fostering a positive company culture.
Lucy Moore
Director of Strategy and Partnerships
Lucy leads strategic planning and partnership development at Refresh P R. With a focus on long-term client success, she ensures campaigns deliver tangible business outcomes. Her expertise in communications strategy has been instrumental in maintaining high client retention rates and securing industry recognition.
Rick Hollister
Associate Director
Rick brings specialist sector knowledge to Refresh P R's client campaigns. He focuses on developing strategic communications that align with business objectives, leveraging his experience across multiple industries to deliver innovative solutions that drive brand growth and market penetration.
Naomi Wainwright
Account Director
Naomi manages key client relationships and campaign execution. Her leadership ensures consistent delivery of high-quality PR initiatives that meet strategic goals. With a background in media relations, she specialises in creating impactful narratives that resonate with target audiences.
Gareth Lloyd
Copywriting Manager
Gareth leads content creation at Refresh P R, crafting compelling narratives across multiple platforms. His expertise in persuasive writing ensures all communications materials align with brand voice while achieving specific campaign objectives through clear, engaging, and strategically focused content.
Questions
What PR services do you specialise in?
We offer media relations, crisis communications, digital PR, content marketing, and influencer campaigns tailored to tech, construction, and food & drink sectors.
Which industries do you work with?
Our specialist sectors include technology, construction, and food & drink, though we work with clients across diverse industries where we can add measurable value.
Do you offer 24/7 crisis support?
Yes, we provide 24/7 crisis communications support with rapid response capabilities to protect brands during critical situations.
How do you measure campaign success?
We use tailored metrics aligned with your objectives, including media coverage analysis, website traffic monitoring, lead generation tracking, and brand sentiment measurement.
What makes you different from other PR agencies?
Our combination of sector specialism, measurable results focus, and collaborative approach creates campaigns that deliver genuine business impact rather than just media coverage.
How do you start working with new clients?
We begin with strategic planning sessions to understand your business goals, followed by developing customised communications strategies that align with your specific objectives and target audiences.
Reviews (6)
Jack Leigh
Oct 09, 2020
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We've worked alongside Refresh PR for a long time and have nothing but brilliant things to say about the whole team. Everyone involved in the agency is a pleasure to work with and interact with, the leadership is fantastic, and creativity permeates every project they work on. I cannot recommend Refresh highly enough.
Sarah Leather
Jul 10, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
I've worked with Refresh for a number of years now and have found the team to all be very passionate and knowledgeable about PR. They come up with clever and creative campaigns and have never failed to deliver on the agreed results.
I've worked with Refresh for a number of years now and have found the team to all be very passionate and knowledgeable about PR. They come up with clever and creative campaigns and have never failed to deliver on the agreed results.
Alan Bredee
Nov 14, 2017
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We recently worked with Refresh PR on a large tender for a potential new client, Refresh PR having been introduced to us via one of our fieldwork partners. The whole process of working with Refresh PR to pull together our joint proposal was very professional (and indeed enjoyable!), making the whole experience very easy and straightforward to deal with. Refresh PR suggested some excellent ways to bring the future research findings to life, thus helping to take our findings to the next logical stage in whole project life-cycle. Although we are still waiting to learn if we have been successful in
Hal B.
Nov 09, 2016
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Not worked with Refresh but it's 'refreshing' to see that Manchester has such as vibrant and great digital media industry with great guys like this. Keep it up. Also, sorry about the pun!
Myles Thomas
Aug 22, 2016
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Worked with the team at Refresh on a campaign recently. The team was extremely professional and helped me to achieve a significant increase in sales with a fun and engaging campaign. Highly recommend, will use again.
County Group
Jun 16, 2016
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County Insurance / insureTAXI have just used Refresh PR for a 3 month project and they have been a joy to work with. Great team, energetic and enthusiastic, but above all they delivered us great results and excellent coverage. Will use again and recommend highly
