IJAD Dance Company

At IJAD Dance Company, we operate at the intersection of performing arts, science, and technology, pioneering innovative hybrid performances that redefine audience engagement. Since our commission by the Science Museum in 2013, we have dedicated ourselves to advancing movement techniques through scientific research and experimentation, supporting artists in creating immersive, boundary-pushing work. Our Open Online Theatre (OOT) platform enables global collaboration, allowing artists and audiences to co-create in digital and physical spaces. Through Sensography, a methodology developed by our Artistic Director Joumana Mourad, we integrate virtual reality, live streaming, and multi-camera production to craft narratives that transcend traditional performance boundaries. As a registered charity, we foster inclusivity by connecting artists, technologists, and researchers worldwide, with a track record of engaging over 21,500 audience members across 38 countries.

Our work challenges perceptions of dance and technology, offering participatory experiences that celebrate cultural diversity and emotional depth. Backed by partnerships with institutions like Exeter University, we provide training, residencies, and festivals such as OOTFest to sustain innovation in hybrid performance. Our commitment to quality is reflected in high-impact productions that combine 360-degree choreography, augmented reality, and interactive platforms, ensuring accessibility for both live and remote audiences. Through Connective Matrix discussions, we drive industry discourse on topics like digital safety and intellectual property, shaping the future of performing arts. With a focus on co-creation and technological optimization, we deliver transformative experiences that merge artistic expression with scientific inquiry.