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Business Details
We have operated as a family-run bridal boutique in Ely since 2018, bringing over six years of dedicated experience to every bride. Our founder Sarah draws on a lifetime in the events industry to create seamless, memorable experiences for each client. We focus on the wellbeing and happiness of our brides and their tribes, ensuring a supportive atmosphere throughout the dress selection process. Our team handpicks fashionforward dresses from established designers such as Madi Lane, Enzoani and Elysee, curating collections that reflect current trends. We offer luxury appointments lasting two hours, providing exclusive use of the boutique for the bride and her party. Each appointment includes a dedicated bridal stylist who offers personalised guidance and confidencebuilding advice.

We complement the service with complimentary fizz and treats, enhancing the relaxed, indulgent environment we strive to maintain. Our commitment to quality extends to the fabrics and construction of every gown, guaranteeing style that endures beyond the wedding day. We solve the common problem of overwhelming choice by presenting a carefully edited selection that saves time and reduces stress. Transparent pricing is central to our approach, with all dresses clearly labelled between 1,300 and 3,995. Ultimately, we aim to exceed expectations by combining expert knowledge, genuine care and a professional standard that leaves every bride feeling cherished.
Highlights and features
  • We operate since 2018 with six years of bridal expertise.
  • Our team handpicks designer dresses from established labels.
  • We provide twohour private appointments with dedicated stylists.
  • We guarantee a relaxed, luxury environment with complimentary fizz.
  • Our clients receive exclusive boutique use for their bridal party.
Reviews (6)
Maria Morgan
Dec 02, 2021 Report
My favourite bridal shop ever! Not only is Sarahs shop stunning, with superb little touches throughout and some of the most beautiful stock imaginable, but she also nails every single personal touch in the customer experience along the way. Everyone should visit Blush! I first saw my dress on Instagram and I am the type of person that just knows in an instant if something is what I am looking for and I knew it would be perfect! So, I messaged the Instagram page and Sarah got straight back to me to let me know when it would come in (it was a new design being announced for Enzoani at the time
Helen Parfect
Jul 29, 2021 Report
I cannot begin to recommend Blush highly enough. Sarah has an amazing array of beautiful dresses - I feel as if I tried on nearly every one! - and makes sure that the whole experience is an enjoyable one. Although exciting, wedding dress shopping can also feel a little daunting, but Sarah really puts you at your ease, listens to you carefully and gives excellent support and advice. At no point do you feel pressured to purchase and Sarah is really patient even with the most indecisive of brides! I adored wearing my dress, which Sarah and her team ensured fitted perfectly, and can honestly say
Megan Norton
Apr 26, 2021 Report
Although I did not find my dress through Blush, I cannot fault their service. Not only was the communication brilliant, they have a stunning shop and made you feel at ease when visiting! I am almost sorry that I didnt find my dress there but I would highly recommend to anyone dress shopping! Thank you ladies
Charlotte Martin-Brown
Aug 16, 2020 Report
Blush was the first bridal shop I visited & the dress I wore on the 'big day' was the second dress I tried on. A perfect, personal experience - the whole bridal party was treated like royalty for a couple of hours! I was so nervous about dress shopping - when I started looking, I decided that I wanted to lose weight. Sarah was really helpful & also really honest with me about what I should do in this situation. I ended up with a dress that fit me perfectly even thought I lost 3 stone after my first dress fitting. Sarah is friendly, helpful & an expert in her field. You can trust that your needs
Louise Smalley
May 14, 2020 Report
Blush Bridal is an asset to the local area. The owner is so warm and welcoming and she really accommodates to the clients. Its a special part of the journey choosing THE dress and Sarah really understands this and makes it so special for all. Would recommend to everyone, her stock is stunning!
Hannah Gardner-Javid
Oct 16, 2019 Report
Blush Ely is absolutely fantastic, they made me and my group all feel totally welcome and at ease - we were the only people in the shop and were able to feel relaxed and welcome with glasses of fizz and both beautiful and comfy sofas! I felt entirely comfortable whilst trying dresses on and the help and advice I received was really helpful and impartial. There was no pressure to buy anything and if it was down to service alone I would have chosen a dress from Blush - only reason for not was as I decided on a more niche/alternative style!