Butlin's Bognor Regis Resort

In 1936, Billy Butlin changed the face of British holidays. His aim was to make the British seaside break accessible to all. It started on a short visit to Barry Island where Billy felt sorry for families staying in drab guest houses with nothing much to do. He wanted to create a "place of colour and happiness" where quality activities and entertainment would be provided so that families could really enjoy their time together.

So in 1936, Billy bought a plot of land in Skegness (where the resort is to this day) and set about making this dream come true. Billy not only pioneered a whole new way for British families to enjoy a seaside break, he was also a pioneer in the world of service. He wanted families to feel really looked after and cared for while they were away, and so he built a team that set the standard for providing brilliant service to his guests.