Call Now
Website
Call
Business Details
Your Trusted Opticians in Gloucestershire & Herefordshire
Established over four decades ago, we have dedicated ourselves to providing exceptional eye care services across Gloucestershire and Herefordshire. Our approach combines advanced optical technology with personalized attention, ensuring every patient receives comprehensive eye health assessments and tailored vision solutions. Utilising state-of-the-art equipment such as OCT scanners and digital retinal photography, we prioritise early detection of ocular and systemic health conditions. With branches in Ross-on-Wye and Newent, our team of professional optometrists and dispensing opticians offers expert advice on eyewear, contact lenses, and long-term eye care strategies. We pride ourselves on creating a welcoming environment where patients feel valued and informed throughout their eye care journey.

Our commitment extends beyond clinical excellence to include thorough lifestyle-based recommendations for eyewear selection and vision correction. By maintaining a family-run ethos, we ensure continuity of care and build lasting relationships with our patients. Regular eye examinations form the cornerstone of our service, addressing both routine needs and complex visual requirements. We actively educate patients on the importance of preventative eye care and its role in maintaining overall health. Through consistent investment in cutting-edge diagnostic tools, we remain at the forefront of optical innovation while preserving our core values of accessibility and community focus.
Services
Eye examinations Contact lenses Designer frames OCT scans Retinal photography Field screening Children's eye care Sports vision assessment
Highlights and features
  • We offer over 40 years of dedicated eye care experience
  • We utilise advanced OCT scanning and digital retinal photography
  • Our service includes personalised eyewear recommendations based on lifestyle
  • We provide comprehensive contact lens consultations for all prescriptions
  • Our team delivers consistent care across Ross-on-Wye and Newent branches
Services
Eye examinations
Our comprehensive eye examinations use advanced optical technology to assess vision quality and detect ocular health issues. The process includes digital retinal photography, 3D OCT scans, and visual field screening to identify potential health concerns. Each examination considers the patient's medical history, lifestyle requirements, and visual needs to provide tailored recommendations for vision correction and eye health maintenance.
Contact lenses
We offer specialist contact lens fittings for all prescription types including astigmatic, bifocal, and varifocal requirements. Our optometrists provide guidance on daily wear, extended wear, and specialist lenses suited to individual lifestyles. The service includes comprehensive eye measurements and ongoing support to ensure optimal comfort and visual clarity while maintaining ocular health through regular follow-up assessments.
Designer frames
Our extensive collection features premium designer brands and practical eyewear options for all ages. Expert dispensing opticians assist with frame selection based on facial features, prescription requirements, and lifestyle needs. We offer rimless, half-rim, and full-rim designs in various materials including titanium and acetate, ensuring both visual correction and style-conscious choices remain accessible through competitive pricing options.
OCT scans
Optical Coherence Tomography provides detailed cross-sectional images of eye structures to detect early signs of conditions like glaucoma and macular degeneration. This non-invasive scan creates high-resolution 3D maps of retinal layers and optic nerve health, enabling precise monitoring of ocular changes over time. Available at our Ross-on-Wye branch, OCT technology enhances our diagnostic capabilities beyond traditional examination methods.
Retinal photography
Digital retinal photography captures detailed images of the eye's posterior structures to monitor health changes and detect systemic conditions. This technology aids in identifying diabetes-related retinopathy, hypertension effects, and age-related macular changes through comparative analysis across visits. The painless procedure supports early intervention strategies and facilitates specialist referrals when required, maintaining comprehensive patient care standards.
Questions
Why are regular eye examinations important?
Regular eye exams detect vision changes and identify health conditions like glaucoma, diabetes, and hypertension through ocular indicators, enabling early intervention.
What technology do you use for eye health assessments?
We utilise Optical Coherence Tomography (OCT) scans, digital retinal photography, and visual field screening for comprehensive eye health evaluations.
Do you offer designer eyewear options?
We stock premium brands including Ray-Ban, Versace, and Armani alongside practical frame alternatives in various materials and styles.
Where are your practices located?
Our opticians operate in Ross-on-Wye (HR9 7AN) and Newent (GL18 1AQ), serving Gloucestershire and Herefordshire communities.
Reviews (3)
J. B.
Sep 29, 2021 Report
This was the most stress free eye test I have ever had. The optician was kindness itself, seemed to understand intuitively where I was coming from in the issues I raised. In deciding on frames, again he understood what I wanted with no difficulty. Finally, I was stunned by their superb prices! Not the eye watering costs I had to fork out at a previous local optician.
Elaine Lewis
Oct 02, 2020 Report
Very friendly staff. I had a thorough eye examination resulting in new lenses prescription which has greatly aided my vision Varilux X series a must for variofocals. Thank you so much.
Dan Parsons
Jul 29, 2020 Report
Excellent service. Booked me in to be seen at very short notice. Very thorough eye check (thankfully) and can't fault anyone. Would seriously recommend to anyone in need of an eye examination or glasses etc.