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Business Details
50+ Years
experience
Your Trusted Source for Quality Furniture & Flooring in Seaford
Established in 1948, Flowers V R & Son has built an enviable reputation as a family-run business specialising in high-quality furniture, flooring, and beds. Our commitment to British craftsmanship and sustainable practices ensures customers receive durable, stylish products from trusted manufacturers. With decades of experience, we prioritise exceptional customer service, offering expert advice and free local delivery across East Sussex and Brighton & Hove. Our Seaford showroom spans four floors, showcasing an extensive range of sofas, recliners, beds, and flooring solutions tailored to modern lifestyles.

As a fourth-generation business, we maintain rigorous quality control, partnering with independent British manufacturers and select European family enterprises. Our recent expansion to a Lewes flooring showroom underscores our dedication to meeting local community needs while maintaining competitive pricing and transparency. We pride ourselves on creating a relaxed shopping environment where customers can explore options at their leisure, supported by knowledgeable staff with years of industry expertise.
Services
Sofas & Chairs Beds & Mattresses Flooring Solutions Reclining Furniture Bedroom Sets Carpets Vinyl Flooring Luxury Vinyl Tiles Showroom Consultations Local Delivery
Details
  • Year established: 1948
Highlights and features
  • We offer 75 years of expertise in British furniture and flooring.
  • Our products come with free local delivery and fitting included.
  • We stock exclusive ranges from award-winning manufacturers like Hypnos and Parker Knoll.
  • Our staff provide unbiased advice without high-pressure sales tactics.
  • We guarantee price transparency with no hidden charges on all purchases.
What people say
Expert advice Competitive pricing Free delivery Quality craftsmanship Wide selection
Services
Sofas & Chairs
Our extensive collection features British-made sofas and chairs from renowned brands like Parker Knoll and G-Plan. Built using traditional craftsmanship and high-quality materials, these pieces withstand daily use while maintaining style. Available in leather, fabric, and modern designs, our range includes recliners and made-to-order options to suit diverse tastes and living spaces.
Beds & Mattresses
We stock luxury beds from Hypnos and affordable options from Healthbeds, ensuring quality sleep solutions for every budget. Our mattresses incorporate advanced support technologies and natural materials. Customers can test products in-store to find optimal comfort levels, with expert guidance on firmness, size, and eco-friendly options for improved rest and durability.
Flooring Services
Our flooring department offers carpets, vinyl, and luxury vinyl tiles (LVT) from trusted brands like Cormar and Abingdon. Services include free quotes, fitting, and underlay at no extra cost. We provide durable, stylish options for residential and commercial spaces, with transparent pricing and samples available to ensure perfect matches for any interior design scheme.
Reclining Furniture
Specialising in recliners from Sherborne, Celebrity, and Parker Knoll, our range combines ergonomic design with premium materials. These chairs offer adjustable positions for personalised comfort, featuring smooth motion technology and durable upholstery. Available in fabric or leather, they cater to both modern and traditional interiors while providing long-term support for relaxation.
Bedroom Furniture
We provide comprehensive bedroom sets including wardrobes, bedframes, and dressers from leading manufacturers. Our designs balance aesthetics with functionality, offering sliding doors, solid wood finishes, and space-saving configurations. Expert advice ensures customers select pieces that complement their decor while meeting practical storage needs for long-term satisfaction.
Questions
Do you offer price matching for furniture?
Yes, we regularly beat quotes from national chains and include fitting at no extra cost for flooring purchases.
Can I test mattresses in-store?
Absolutely - we recommend lying on different models to find your ideal comfort level and size.
What flooring brands do you stock?
We carry Cormar, Abingdon, Furlong, and Crucial Trading products among others.
Are recliners available in different sizes?
Yes, Sherborne models come in four sizes to suit various body types and spaces.
Do you deliver outside East Sussex?
Free delivery covers most East Sussex and Brighton & Hove areas within 50 miles of Seaford.
Can I order custom-sized sofas?
Many of our sofa collections are made to order with multiple size options available.
Reviews (6)
Gary Goldsmith
Dec 23, 2021 Report
Hallway carpet fitted. Excellent service. Fitted as per qoute, they even replaced a damaged gripper rod free of charge. Many thanks to Mark and all the team at V.R. Flowers & Son.
Madeleine Harvey
Dec 14, 2021 Report
Wide choice of furnishings and very helpful advice. So refreshing to have a personal service. Thank you.
Candida Terry
Oct 19, 2021 Report
Brialliant company. So helpful.
and caring. I would go back again and again. The staff are so honest and helpful thank you.
Michael Ives
Jun 29, 2021 Report
A great family run shop with a good range of manufacturers furniture. They are very good on customer service and their pricing is very competitive. Would recommend them if you live in Sussex.
Peter Lawn
Mar 26, 2021 Report
Absolutely first class service from start to finish. Gave us excellent knowledgeable unbiased advise. Allowed us to bring the carpet sample books home, which was fantastic. Always arrived on time with a smile. Outstanding , efficient service even with Covid 19 restrictions. Mark, Will and the fitters were all exceptional , professional, courteous and friendly. Faultless, stress free experience -well done and thank you.
Julie Tayler
Aug 07, 2020 Report
Really impressed with the service, quality and price of the carpets we recently had fitted. All communication was answered quickly and they went out of their way to ensure we chose the right carpet for the property. They ensured it could be ordered and fitted in the very short window we had while the property was empty. If they can deliver service like that during a mini lockdown, their normal customer service must be outstanding!