Lagom Design

Lagom is a Swedish word that describes the feeling when something has 'perfect balance' or is 'just right'. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is 'just right'. This may be difficult to attain, but when you do, something inside tells you it's Lagom.

The aim was to renew the focus on quality print and design, an art that was becoming lost in the age of mass media. There's something really quite special about the tactile joy of a beautiful greeting card, the feel of the card in your hands or the soft sound of opening it, and it's something that you can't emulate digitally.