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22 Years
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Your Trusted Cosmetic Dentistry Partner in Hertford
Perfect Smile has been a leader in cosmetic and restorative dentistry for over 30 years, serving patients in Hertford, London, and across the UK. Founded in 2004, our practice combines decades of expertise with cutting-edge technology to deliver transformative dental solutions. Our CQC-registered team includes specialists in veneers, implants, orthodontics, and smile makeovers, with a focus on minimally invasive techniques. We pride ourselves on personalized care, offering tailored treatment plans supported by digital smile design and trial smile previews.

With a reputation built on trust and excellence, we have transformed over 32,000 smiles, including appearances on national TV and features in Tatler. Our commitment to accessibility is reflected in 0% finance options and flexible payment plans, ensuring high-quality care is attainable for all.
Services
Dental Veneers Dental Implants Invisalign Teeth Whitening Smile Makeover Composite Bonding Orthodontics Crowns Dentures Root Canals
Details
  • Year established: 2004
Highlights and features
  • We have over 30 years of experience in cosmetic dentistry
  • Our team includes BACD-accredited dentists and specialists
  • We use advanced digital smile design and trial smile technology
  • We offer 0% finance options over 24 months
  • We have a CQC-registered practice with a focus on minimally invasive techniques
Associations and certifications
  • CQC
  • BACD
What people say
Exceptional quality of work Friendly and professional staff Clean and hygienic clinic Thorough and reassuring care Highly recommend
Services
Dental Veneers
Dental veneers are thin, custom-made shells designed to cover the front surface of teeth to improve appearance. They address discolouration, chips, gaps, and misalignment. Porcelain options last up to 20 years, while composite versions offer same-day application. Our minimally invasive approach preserves natural tooth structure, with trial smiles available to preview results.
Dental Implants
Dental implants replace missing teeth with titanium posts surgically placed into the jawbone. They support crowns, bridges, or dentures for a natural look and function. Our advanced techniques allow same-day placement for some cases, with implants designed to last 20+ years. We use 3D imaging for precise planning and offer All-on-4 solutions for full arch restoration.
Invisalign
Invisalign uses clear, removable aligners to straighten teeth discreetly. Custom-designed for each patient, they gradually shift teeth into position without metal brackets. Treatment typically takes 618 months, with options for complex cases. Aligners are virtually invisible and can be removed for eating and cleaning, ensuring comfort and convenience.
Teeth Whitening
Professional teeth whitening lightens discolouration and stains for a brighter smile. Our systems use advanced gels to achieve up to 8 shades improvement in weeks. Treatments are tailored to sensitivity levels, with take-home kits and in-practice options available. Results are long-lasting with proper oral care and maintenance.
Smile Makeover
A smile makeover combines multiple treatments to address aesthetic and functional concerns. Options include veneers, implants, whitening, and orthodontics, tailored to individual goals. Digital smile design allows previewing results before treatment. The process focuses on natural-looking, harmonious outcomes that enhance confidence and oral health.
People
Dr Rahul Doshi
Principal Dentist
Dr Rahul Doshi, a former UK Dentist of the Year, leads our team with over 30 years of experience in cosmetic dentistry. He has transformed 32,000+ smiles and pioneered advanced techniques, featured in Tatler and on national TV.
Dr Sagar Shah
Dentist
Dr Sagar Shah, a King's College London graduate, specializes in aesthetic dentistry. His expertise in veneers and smile design has earned recognition from patients and peers, with a focus on natural, long-lasting results.
Dr Nik Vourakis
Implant Dentist
Dr Nik Vourakis specializes in oral surgery and implantology, with an MSc in Dental Science. He delivers complex implant solutions, including All-on-4, combining precision and innovation for functional and aesthetic restoration.
Dr Lauren Clark
Dentist
Dr Lauren Clark focuses on restorative dentistry, ensuring functional and aesthetic harmony. Her patient-centric approach and attention to detail have made her a trusted choice for smile transformations and general care.
Questions
What cosmetic dentistry services do you offer?
We offer veneers, implants, Invisalign, teeth whitening, smile makeovers, and composite bonding, tailored to individual needs with advanced technology.
Do you provide emergency dental appointments?
Yes, we offer same-day emergency appointments for urgent dental issues, prioritizing patient comfort and swift resolution.
Are financing options available?
Yes, we provide 0% finance over 12–24 months and interest-bearing plans up to 60 months for most treatments.
How can I preview my new smile before treatment?
We use digital smile design and trial smiles to show you your new smile before any procedure begins.
What areas do you serve?
We serve patients from Hertford, London, Essex, Bedfordshire, Berkshire, Buckinghamshire, and Cambridgeshire.
Are your dentists qualified and accredited?
Our team includes BACD-accredited specialists and CQC-registered professionals with decades of combined experience.
Videos
Reviews (5)
Kenton Mobey
Nov 06, 2021 Report
From the first port of call to the last actual fitting of my veneers I have to say the service delivered by Dr.Sam Jethwa was absolutely exemplary!
Considering my lack of knowledge in the field, I gave Sam carte blanche on designing my smile, the only criteria I imposed was a "textbook smile" and I can confirm he in fact over-delivered on even my biggest expectations. Truly a master in his craft, along with his team! Its been c.5months since I had my bespoke smile designed and I cant tell you how many people have commented on how incredible my teeth are without a single sole asking if they are
Philomena Lawrence
Aug 28, 2021 Report
I have had an excellent experience having my teeth done here. The staff are all lovely and Dr David Bloom is exceptionally good, explaining everything, making suggestions and the finished work was beyond my expectations. Crucial to my treatment was a referral to the periodontist to address gum disease that was present. I can happily recommend Dr David Bloom and his team as the standard of the work is superb. I am very happy with the work undertaken.
Frederica Ufomadu
Aug 18, 2021 Report
I had a great experience. I was made to feel so comfortable by the team and Dr Sam took time to explain the whole process. I had veneers fitted. I highly recommend them.
Mr. O. Mahoney
Apr 29, 2021 Report
I cant recommend the Perfect Smile enough. Ive been with the perfect smile since 2015 and it was the best decision Ive made.The staff are friendly and professional and during COVID with the restrictions that brings they have all been brilliant. Thank you to everyone at the perfect smile.
Kim Millhouse
Apr 27, 2021 Report
The perfect smile is truly excellent. I hated my tetracycline stained teeth, with 18 year old veneers which needed replacing. I get nervous how I'm going to look going to the hairdressers! so this was a huge commitment and putting my trust in someone was difficult. From the initial consultation with Sam Jethwa and his professional, friendly, dental assistant Sophie, I could not have been more impressed. Now, I am thrilled with the end natural, result. The care taken at every stage is phenomenal. Sam is extremely skilled. Sophie is by far the best assistant I have ever encountered. The receptionists