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Business Details
18 Years
experience
Your Trusted Partner for Accounting & Financial Services
At Julian Hobbs, we specialise in delivering outsourced finance solutions tailored to the needs of ambitious businesses across Hertfordshire and beyond. Founded in 2008, our firm brings big-firm expertise to growing SMEs through a team of Chartered Accountants and Tax Advisors. Our core values of clear communication, technical excellence, and approachability underpin everything we do, ensuring clients receive actionable advice without jargon or unnecessary complexity. With 16 years of experience, we have supported over 100 businesses and managed 40M+ in annual turnover, combining remote efficiency with a human-first approach.

Our services span strategic financial leadership, tax planning, compliance, and day-to-day bookkeeping, all designed to provide clarity and drive sustainable growth. We prioritise transparency, offering fixed-fee packages and regular check-ins to align with evolving business needs. Our commitment to community and client-centric service has earned us long-standing relationships, with many clients working with us for over a decade. By integrating cloud-based technology and proactive insights, we empower businesses to make informed decisions and focus on scaling confidently.
Services
Outsourced Finance Department Accounting and Tax Services Corporation Tax Planning Outsourced Finance Director Income Tax Services Bookkeeping Services Cash Flow Services Annual Accounts Tax Planning Services Capital Gains Tax Services
Details
  • Year established: 2008
Highlights and features
  • CFO-Level Insight Without the Expense
  • Real People, Real Talk
  • Fully Outsourced, Fully On It
  • Built for Growing SMEs
  • 16 Years Helping Clients Understand Their Numbers
Associations and certifications
  • ICAEW
  • Chartered Tax Advisor
What people say
Professional service Sound advice Reliable and supportive Excellent service Clear communication
Services
Outsourced Finance Department
We provide a fully outsourced finance function for growing businesses, handling bookkeeping, payroll, VAT compliance, and management reporting. Our scalable solutions reduce overhead costs while ensuring real-time financial insights and strategic guidance. Clients benefit from automated processes, expert analysis, and proactive support tailored to their specific needs.
Corporation Tax Planning
Our corporation tax services focus on minimising liabilities through strategic planning and compliance. We identify eligible reliefs, optimise business structures, and provide year-round advice to align tax strategies with growth objectives. Services include profit forecasting, director remuneration planning, and exit tax optimisation.
Cash Flow Services
We offer tailored cash flow forecasting and analysis to help businesses maintain liquidity and prepare for future challenges. Our three-way forecasts link profit and loss, balance sheets, and cash flow statements, enabling data-driven decisions and scenario planning for sustainable growth.
Bookkeeping Services
Our cloud-based bookkeeping services ensure accurate, MTD-compliant records using Xero, QuickBooks, and Sage. We manage daily transactions, accounts receivable/payable, and VAT returns, providing real-time financial visibility and reducing administrative burdens for business owners.
Income Tax Services
We handle self-assessment tax returns, income tax compliance, and strategic planning for individuals and business owners. Our services include optimising tax reliefs, structuring income efficiently, and forecasting liabilities to ensure compliance and financial clarity.
People
Julian Hobbs
Founder & Chartered Accountant
Julian founded the firm in 2008 with 20+ years of experience. A Chartered Accountant (ICAEW) and Chartered Tax Advisor, he specialises in strategic financial guidance for growing businesses.
Julie Watkin
Practice Manager
Julie oversees bookkeeping, VAT, and payroll services. She ensures high-quality client support and organisational excellence, combining expertise with a client-focused approach.
Siobhan Baker
Practice Administrator
Siobhan manages internal systems and client onboarding, providing administrative support with a proactive, organised approach to streamline operations.
Questions
What accounting services do you offer for SMEs?
We provide outsourced finance departments, tax planning, bookkeeping, cash flow management, and compliance services tailored to growing SMEs.
How can you help with corporation tax planning?
We identify tax reliefs, optimise business structures, and provide year-round advice to reduce liabilities and align tax strategies with growth goals.
Do you offer remote accounting support?
Yes, we provide 100% remote services with cloud-based software integration for bookkeeping, reporting, and strategic financial management.
What areas do you serve?
We operate nationwide in the UK, with a focus on Hertfordshire, including Welwyn Garden City, Watford, and St Albans.
How do you ensure data security?
We use encrypted cloud systems, follow GDPR best practices, and limit access to authorised professionals to protect client financial data.
Reviews (1)
Andres Novo
Oct 14, 2020 Report
I have contacted Julian Hobbs earlier this year and by some mistake my requests went to the spam folder and I thought I was being ignored. Now I was contacted offering a full explanation of the situation and offering an apology . For me this is fantastic customer service and if in need of an accountant I will definetly contact them again. I am not even a client and was treated as a VIP on their response. Very well deserved 5 stars, keep up this level of service!