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50+ Years
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Luxury Car Rental in London
Established in 1953, we are London's oldest independent car rental company, renowned for our personal service and meticulously maintained luxury vehicles. Our fleet includes premium brands such as Audi, BMW, Mercedes-Benz, and Tesla, catering to both individual and corporate clients. With locations at Heathrow Airport and South Kensington, we offer convenient delivery services to hotels and homes across London. Our commitment to transparency is reflected in our no-hidden-extras policy, free cancellation, and 24-hour roadside assistance. As founding members of the BVRLA, we uphold industry-leading standards in vehicle rental. Our dedicated team ensures every client receives tailored advice and seamless service, whether for short-term hires or long-term corporate solutions.

We pride ourselves on combining decades of experience with modern conveniences like unlimited mileage options and electric vehicle availability. Our reputation is built on consistent quality, punctuality, and attention to detail, making us a trusted choice for discerning customers since the 1950s. From airport meet-and-greet services to executive car rentals, we deliver excellence in every aspect of our operations. Our comprehensive insurance coverage and additional driver provisions further enhance the value we provide to both leisure and business clients.
Services
Luxury Car Rental Airport Meet & Greet Home Delivery Hotel Delivery Corporate Rental Long Term Hire Electric Vehicle Hire Executive Car Rental 4x4 SUV Rental Accident Replacement Vehicles
Details
  • Year established: 1953
Highlights and features
  • We have over 70 years of experience in luxury car rental services
  • Our company is a founding member of the BVRLA industry association
  • We provide 24-hour roadside assistance for all rental vehicles
  • Our home and hotel delivery service covers central London
  • Our transparent pricing policy guarantees no hidden extras
Associations and certifications
  • BVRLA
Services
Luxury Car Rental
Our luxury car rental service offers premium vehicles from prestigious brands including Audi, BMW, Mercedes-Benz, and Porsche. Clients benefit from meticulously maintained vehicles with comprehensive insurance and 24-hour roadside assistance. The service caters to discerning customers seeking high-end transportation solutions for business or leisure purposes across London and surrounding areas.
Airport Meet & Greet
This premium airport service provides direct terminal-to-car delivery at Heathrow Airport. Customers avoid bus transfers as vehicles await at the terminal, with meet-and-greet assistance available 30 minutes before flight arrival. The service includes luggage handling and on-site paperwork completion for a seamless travel experience.
Home Delivery Service
Our home delivery service brings rental vehicles directly to London addresses. Available for all central London locations, this service eliminates the need for customers to visit depots. Vehicles can also be delivered outside London for rentals exceeding seven days, enhancing convenience for extended hires.
Corporate Rental
Tailored corporate vehicle solutions serve businesses throughout the UK. The service includes long-term hire options and accident management provisions. As a founding BVRLA member, we maintain industry-leading standards for business clients requiring reliable premium transportation solutions.
Electric Vehicle Hire
Our electric and hybrid vehicle fleet offers environmentally conscious options without compromising luxury. Available models include Tesla electric vehicles and Volvo plug-in hybrids. This service caters to eco-aware customers seeking sustainable premium transportation solutions with modern technology features.
Questions
What luxury car brands do you offer for rental?
We offer premium vehicles from Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Tesla, Volkswagen, and Volvo.
Do you provide airport car rental services?
Yes, we offer meet-and-greet services at Heathrow Airport terminals and have rental desks at Terminal 5.
Are there any hidden fees with your rentals?
No, our transparent pricing policy ensures no hidden extras with all rentals.
What additional services do you include?
All rentals include free cancellation, 24-hour roadside assistance, comprehensive insurance, and unlimited mileage options.
Can I have a vehicle delivered to my hotel?
Yes, we offer hotel delivery service for all central London establishments.
Do you offer long-term rental options?
Yes, we provide long-term car hire solutions for both personal and corporate clients.
Reviews (5)
The Chase Pop
Oct 12, 2019 Report
The worse company ever, dragged me from Swansea to Birmingham Airport to ick up and car cad they could not be bothered to deliver to me on a Saturday, get here not told where to go, no one has heard of them and no booking for many where ruined my weekend and family break
Pramote Something
Jan 20, 2019 Report
Had 4 rentals in the past 6months. Very good customer services, brand new cars, booked online and spent no more than 15-20 minutes at the shop for paperwork before driving away in a very clean car. Rental charges are reasonable with the car and services I received.
Dennis Wayne
Jun 19, 2017 Report
Upon returning the car, the staff member informed me of a fingernail clipping size chip at the base of the windscreen. He said that I would be responsible despite the fact that I cannot control gravel from other vehicles on the motorway. He said that the chip could most likely be repaired with epoxy as it is routinely done. Imagine my shock at finding I had been charged 600 pounds ($900us). When queried, they claimed that a new windscreen was required at my expense. Of course the glass shop would prefer to make 600 than 60. I will be seeking other remedies and warn others about their predatory
Peter Ojumu
Sep 10, 2016 Report
Fantastic, personable service and very receptive and flexible. Highly recommended for business and personal users.
David Lewis
Aug 19, 2016 Report
Always helpful, never a dull conversation and want the absolute best for you. Eff Avis prestige off and book straight with these funsters!