Into The Blue

Established in 1996, Into The Blue has grown to become one of the UK's leading experience days companies. Our journey began at Biggin Hill, where founder Jim Maitland transformed his passion for aviation into a business offering unforgettable experiences. Over 25 years later, we continue to operate as a family-run business, prioritising customer satisfaction and maintaining strong relationships with over 650 suppliers nationwide. Our team of experienced professionals curates over 1,500 unique experiences annually, creating 50,000 memorable moments for customers across the UK.

We specialise in delivering exceptional experiences through rigorous quality control, transparent operations, and a commitment to innovation. Our expertise spans adrenaline-fuelled adventures, creative workshops, and luxury short breaks, supported by a dedicated customer service team operating five days a week. As an industry leader, we maintain authoritativeness through our extensive network and proven track record, while our trustworthiness is demonstrated through our 365-day exchange policy and 12-month voucher validity guarantee.