Business Details
39 Years
experience
Custom Embroidery & Promotional Products in Cradley Heath
Established in 1987, ACE Embroidery Limited is a family-run business based in Halesowen, West Midlands, specialising in customised embroidered, printed, and engraved promotional goods. With over 35 years of experience, we serve SMEs, large corporations, schools, charities, and individuals, offering impartial advice tailored to each client's needs. Our in-house services include embroidery, printing, and engraving, ensuring quality control, cost efficiency, and fast turnaround times. Our skilled workforce utilises state-of-the-art machinery to deliver high-quality branding solutions, from workwear and school uniforms to promotional merchandise.We prioritise transparency, customer service, and long-term relationships, reflected in our repeat clientele and commitment to meeting deadlines. Our partnerships with leading brands like Fruit of the Loom and Portwest allow us to offer competitive pricing and premium products. Whether for corporate branding, teamwear, or bespoke gifts, we combine craftsmanship with innovation to elevate your brand identity.
Services
Embroidery
Printing
Engraving
Promotional Products
Workwear
School Uniforms
Corporate Clothing
Web Stores
Bespoke Football Kits
Sustainable Clothing
Details
- Year established: 1987
Highlights and features
- We offer in-house embroidery, printing, and engraving for full quality control and faster lead times.
- Our direct manufacturer partnerships ensure competitive pricing and reliable supply chains.
- Skilled machinists guarantee precision embroidery and printing on all garments and merchandise.
- We provide tailored advice and impartial solutions for businesses, schools, and charities.
- Our service level agreements ensure transparency, timely delivery, and customer satisfaction.
Services
Embroidery
Our in-house embroidery services personalise clothing and merchandise with logos, names, or motifs. Using high-quality Madeira threads, we ensure durability and precision on garments like workwear, school uniforms, and promotional items. Ideal for businesses, schools, and events seeking professional branding with a tactile, premium finish.
Printing
We offer digital transfer, screen printing, and trade transfer services for vibrant, full-colour designs on T-shirts, jackets, and promotional goods. Our low minimum orders and no repeat setup charges make it cost-effective for small or large batches, ensuring your brand stands out with sharp, long-lasting prints.
Promotional Products
From engraved trophies to printed bags and mugs, our promotional products help businesses and organisations boost visibility. Customisable with logos or text, these items serve as practical marketing tools for corporate events, staff incentives, or client gifts, enhancing brand recall and loyalty.
Workwear
We supply durable, branded workwear tailored to industries like construction, hospitality, and logistics. Our range includes hi-vis jackets, chefswear, and uniforms, all customisable with embroidery or printing to ensure a professional, cohesive team appearance while meeting functional requirements.
School Uniforms
Our school uniform solutions feature embroidered logos and names on jumpers, shirts, and fleeces, combining comfort and durability for students. Partnering with schools and parents, we offer hassle-free ordering and bulk pricing, ensuring consistent, high-quality uniforms that meet institutional branding standards.
People
Mathew Smart
Director
With over 20 years in the promotional industry, Mathew oversees operations and client relations, ensuring ACE's commitment to quality and innovation remains unmatched.
Andrea Smart
Director
Andrea manages design and production, leveraging her expertise in embroidery and branding to deliver tailored solutions that align with client visions and market trends.
Matt Mole
Production Manager
Matt leads our skilled machinists, ensuring precision and efficiency in every embroidered or printed item, with a focus on meeting tight deadlines without compromising quality.
Kai Lloyd
Sales Executive
Kai provides hands-on support to clients, offering expert advice on product selection and customisation options to achieve optimal branding outcomes.
Wendy Hayden
Customer Service Lead
Wendy ensures seamless order processing and after-sales support, prioritising client satisfaction through clear communication and problem-solving expertise.
Questions
What services does ACE Embroidery offer?
We specialise in custom embroidery, printing, and engraving on clothing and promotional items, including workwear, school uniforms, and branded merchandise.
Can I order customised workwear for my team?
Yes, we provide tailored workwear with logos or names, suitable for industries like construction, hospitality, and corporate offices, ensuring a professional appearance.
Do you offer bulk pricing for large orders?
Yes, we provide competitive bulk pricing and collated staff orders for large organisations, with options for multi-site delivery.
Are there setup fees for custom orders?
A one-off setup fee applies for new logos. Orders of 24+ mixed garments qualify for free logo setup.
What is your turnaround time?
Most orders are completed within 10-15 working days, with expedited options available upon request.
Videos
Reviews (4)
Garfield Marsh
Dec 09, 2021
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Customer service is atrocious they pass the buck to the delivery driver no communication between ace and dpd go somewhere else
Claire Ford
Sep 20, 2021
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I had a little trouble ordering online earlier on today so I gave them a call, spoke to matt who put me right on what to do and within 30 minutes I collected my order. Brilliant friendly service. I would definitely recommend Ace Embroidery and will be using them in the future for my sons school uniform.
Geraint Allport
Jun 15, 2020
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Very pleased to receive my order in such quick fashion. Lovely family run business with lots of football team kit options and packages! Many thanks!
Andrew Walker
Aug 01, 2019
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AVOID AVOID AVOID AVOID AVOID
If your happy to wait at least two months for your order then this is the place for you. When you call you you will be promised emails and calls to let you know the status of the order but you wont hear nothing and will have to call back to be told a load of bs that your order will be ready next week (next week never comes with this shower) The lady who answers the phone doesnt have a clue and he customer service skills are non-existent and seem she is told what to say to fob you off. Never with I use this cowboy outfit again and I advise you to do the same
If your happy to wait at least two months for your order then this is the place for you. When you call you you will be promised emails and calls to let you know the status of the order but you wont hear nothing and will have to call back to be told a load of bs that your order will be ready next week (next week never comes with this shower) The lady who answers the phone doesnt have a clue and he customer service skills are non-existent and seem she is told what to say to fob you off. Never with I use this cowboy outfit again and I advise you to do the same
