Business Details
43 Years
experience
Your Trusted Bespoke Upholstery Partner in Earlswood
Established in 1983, Peter Alexander Upholstery has built a reputation for exceptional craftsmanship and bespoke furniture design. Our founder, Peter Alexander, began his journey in Northern Ireland before completing an apprenticeship in Sydney, Australia, where he honed his skills in traditional upholstery techniques. Over four decades, we have evolved into a trusted name in bespoke upholstery, serving both specialist companies and individual clients who value precision, comfort, and timeless aesthetics. Our team combines deep technical expertise with a passion for detail, ensuring every piece we create meets exacting standards of quality and durability.We specialise in transforming ideas into unique furniture solutions, from classic sofas and chairs to contemporary one-off commissions, always prioritising comfort, functionality, and visual appeal. Our process involves close collaboration with clients to ensure every specificationfrom fabric selection to structural detailsis meticulously executed. With a focus on artisanal skill and client-centric service, we continue to deliver furniture that stands the test of time, both in design and craftsmanship.
Services
Bespoke Upholstery
Custom Sofas
Headboards
Ottomans
Cinema Room Furniture
Dining Chairs
Armchairs
Corner Units
Wall Panels
Chaise Longues
Details
- Year established: 1983
Highlights and features
- We offer 40+ years of expertise in bespoke upholstery craftsmanship.
- Our team ensures precision from initial concept to final delivery.
- We prioritise comfort, durability, and aesthetic harmony in every piece.
- Clients benefit from tailored consultations and hands-on collaboration.
- Our work combines traditional techniques with modern design innovation.
What people say
Beautifully made
Comfortable cushions
Great design
Immaculate finish
Unique pieces
Services
Bespoke Upholstery
We create tailored upholstery solutions combining traditional craftsmanship with modern design. Each piece is meticulously crafted to meet individual client specifications, ensuring comfort, durability, and aesthetic harmony. Our process involves detailed consultations to align every detail with the client's vision.
Custom Sofas
Handcrafted sofas designed for both style and functionality. We offer a range of fabric and structural options, ensuring each sofa reflects the client's preferences while maintaining ergonomic comfort and long-term resilience through expert construction techniques.
Headboards
Elegant headboards crafted to enhance bedroom aesthetics. Available in traditional buttoned designs or contemporary styles, each piece is finished with precision to complement interior decor while providing structural support and visual impact.
Cinema Room Furniture
Specialist seating and panels for cinema spaces, including armchairs, pouffes, and acoustic wall panels. Designed for comfort and acoustics, our furniture integrates seamlessly into luxury home theatres, combining practicality with sophisticated design.
Dining Chairs
Ergonomic dining chairs blending comfort and durability. We focus on tailored fabric choices and structural integrity to create chairs that are both visually appealing and resilient for daily use, ensuring they remain functional and stylish over time.
People
Alexander Peter
Founder
Peter Alexander founded the company in 1983 after completing an upholstery apprenticeship in Sydney. With roots in Northern Ireland, he brings decades of expertise in traditional and contemporary upholstery, driving the company's commitment to craftsmanship and client satisfaction.
Questions
What types of furniture do you specialise in?
We focus on bespoke upholstery, including sofas, chairs, headboards, ottomans, and custom pieces for spaces like cinema rooms.
Can I request custom fabric or design elements?
Yes, we work with clients to select fabrics, finishes, and structural details tailored to their preferences and interior schemes.
How long does the upholstery process take?
Timelines vary by complexity but typically range from 4 to 8 weeks, with regular updates provided throughout production.
Do you work with interior designers?
Yes, we collaborate closely with designers to deliver furniture that aligns with project specifications and client needs.
What areas do you serve?
We primarily serve Earlswood, Birmingham, and Solihull, with delivery options available for larger projects.
How do you ensure quality in your work?
Our team combines traditional techniques with rigorous quality checks at every stage to guarantee durability and precision.
