Business Details
14 Years
experience
Official Tourism & Business Promotion in Lancashire
Marketing Lancashire was established in 2012 as Lancashire's official place marketing organisation and leads the Local Visitor Economy Partnership (LVEP) for the county. We work collaboratively with local authorities and private sector partners to promote Lancashire nationally and internationally as a premier destination for tourism, business, education, and investment. Our not-for-profit model reinvests partner fees into targeted promotional campaigns that enhance Lancashire's reputation while driving sustainable economic growth.As the parent organisation of Visit Lancashire, we coordinate with VisitBritain and diverse stakeholders to develop marketing strategies, commercial membership programs, and place branding initiatives. Our efforts have contributed to attracting 64.8 million visitors in 2022, generating 4.8 billion for the local economy and supporting over 54,000 jobs. We maintain a strong focus on showcasing Lancashire's cultural heritage, natural landscapes, and business opportunities through innovative campaigns and strategic partnerships.
Services
Tourism Promotion
Business Partnerships
Marketing Campaigns
Visitor Economy Growth
Sustainable Tourism
Details
- Year established: 2012
Highlights and features
- We lead Lancashire's Local Visitor Economy Partnership with strategic industry collaboration
- Our not-for-profit model reinvests all partner fees directly into county promotion
- We coordinate with VisitBritain and major public-private stakeholders across the region
- Our campaigns have helped attract 64.8 million visitors annually to the county
- We focus on sustainable economic growth through targeted tourism and business initiatives
Services
Tourism Promotion
We develop and implement strategic marketing campaigns to position Lancashire as a premier tourism destination. Our initiatives highlight the county's cultural heritage, natural landscapes, and visitor attractions through digital marketing, media relations, and promotional events. This service helps businesses in the hospitality and tourism sectors by increasing visitor numbers and economic impact.
Business Partnerships
Our partnership program connects local businesses with marketing opportunities and industry support. Members gain access to promotional platforms, networking events, and collaborative projects that enhance their visibility and commercial success. This service strengthens Lancashire's business ecosystem through strategic alliances and shared growth objectives.
Marketing Campaigns
We create targeted marketing campaigns that showcase Lancashire's unique attributes to national and international audiences. Through digital channels, traditional media, and industry partnerships, we promote the county's economic strengths and visitor attractions. These campaigns help establish Lancashire's identity as a hub for business, tourism, and investment.
Visitor Economy Growth
Our initiatives focus on expanding Lancashire's visitor economy through strategic planning and industry collaboration. We work with tourism stakeholders to develop new attractions, improve visitor infrastructure, and create memorable experiences. This service contributes to job creation and economic growth through sustainable tourism practices.
Sustainable Tourism
We promote environmentally responsible tourism practices across Lancashire through advisory services and industry partnerships. Our programs help tourism businesses implement sustainable operations while maintaining high visitor experiences. This service supports long-term economic growth while preserving Lancashire's natural and cultural resources.
Questions
What is Marketing Lancashire's primary role?
We promote Lancashire as a premier destination for tourism, business, and investment while leading the Local Visitor Economy Partnership to drive sustainable economic growth.
How does Marketing Lancashire support local businesses?
Through our partnership program offering promotional opportunities, industry networking, and collaborative projects that enhance business visibility and commercial success across Lancashire.
What tourism initiatives do you offer?
We develop marketing campaigns, manage the Visit Lancashire brand, and implement visitor economy strategies that highlight Lancashire's attractions and cultural heritage to national and international audiences.
How has Marketing Lancashire impacted visitor numbers?
Our initiatives contributed to attracting 64.8 million visitors in 2022, generating £4.8 billion for the local economy and supporting over 54,000 jobs across Lancashire.
What sustainable tourism practices do you promote?
We advise tourism businesses on environmentally responsible operations while maintaining high visitor experiences through our sustainable tourism programs and industry partnerships.
