Each of us has our own challenges, goals and reasons to ride. At Giant, our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it's like to be limitless. Come ride with us. Giant is the world's leading brand of high-quality bicycles and cycling gear.
Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design. Giant has long been one of cycling's main catalysts for change. We introduced lighter, stronger aluminum frames at a time when the industry standard was steel. We were first to make carbon fiber bikes widely available to the world.
Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design. Giant has long been one of cycling's main catalysts for change. We introduced lighter, stronger aluminum frames at a time when the industry standard was steel. We were first to make carbon fiber bikes widely available to the world.
Services
Technology
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Giant is the leading producer of high performance products to improve your riding experience. You can find the following core technologies and features on our bicycles and gear. Giant's High Performance Grade raw carbon material is used to produce this custom frame material in our own composite factory with a high stiffness-to-weight ratio.
Tensio Design
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Giant Factory Off-Road Team
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As the world of off-road racing continues to evolve and expand with new race formats and events, so too does the Giant Factory Off-Road Team. This year the team includes 14 riders competing in a variety of disciplines including downhill, enduro, XC, gravel and E-MTB racing. For more on the Giant Factory Off-Road Team, you can follow them on Facebook and Instagram.
XC Marathon
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Colombian rider Leonardo Pez Lon represents Giant in the world of marathon mountain bike racing, and he does it in style wearing the world champion's rainbow striped jersey. Known to most as Leo Pez, the 38-year-old has won the elite men's race at the UCI MTB Marathon World Championships the past two years.
The Black Foxes
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The Black Foxes is an international collective of unapologetically Black cyclists-a group brought together by a love of the outdoors and a mission to welcome more Black people into outdoor spaces. It's a mission we can all get behind.
Together, The Black Foxes and its partners are taking the necessary steps to create a cycling industry where Blackness is normalized, leadership is reflective of the multicultural world we live in, and pathways exist for Black people to connect and experience the joy cycling has to offer.
Together, The Black Foxes and its partners are taking the necessary steps to create a cycling industry where Blackness is normalized, leadership is reflective of the multicultural world we live in, and pathways exist for Black people to connect and experience the joy cycling has to offer.
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