Purity Purity
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Purity

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Business Details
18 Years
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Ethical Clothing & Fair Trade Gifts | Purity
Established in 2008, Purity has dedicated itself to offering ethically sourced, fair trade, and environmentally conscious products. Based in the Surrey Hills, we combine our passion for sustainability with a commitment to quality, providing a curated selection of clothing, gifts, and home goods. Our operations prioritise eco-friendly practices, including recycled packaging, green electricity, and waste reduction initiatives. As proud members of BAFTS, we adhere to the 10 Principles of Fair Trade, ensuring transparency and ethical partnerships with global producers. Our team, with extensive retail and customer service experience, ensures seamless online shopping, same-day dispatch for orders placed before 3pm, and a straightforward returns policy.

We champion organic cotton, recycled materials, and UK-made products to support local artisans and reduce environmental impact. By choosing Purity, customers contribute to alleviating poverty and protecting ecosystems through informed consumer choices. Our dedication to ethical commerce and environmental stewardship positions us as a trusted partner for conscious consumers seeking beauty without compromise.
Services
Ethical Clothing Fair Trade Gifts Recycled Products Organic Cotton Pop-up Shops
Details
  • Year established: 2008
Highlights and features
  • Established in 2008 with a focus on ethical commerce
  • Certified member of the British Association of Fair Trade Shops
  • Eco-friendly practices including recycled packaging and green energy
  • Same-day dispatch for orders placed before 3pm
  • Transparent returns policy and dedicated customer support
Associations and certifications
  • BAFTS (British Association of Fair Trade Shops and Suppliers)
What people say
Beautifully made Great service Speedy delivery Well packaged Cracking item
Services
Ethical Clothing
Purity offers a curated range of ethical clothing, including organic cotton leggings and recycled fabric garments. These products prioritise fair wages and safe working conditions for global artisans. Our collections combine style with environmental responsibility, ensuring every purchase supports ethical supply chains.
Fair Trade Gifts
Our fair trade gift selection features handcrafted wooden games, recycled glassware, and rainbow tableware. Each item supports disadvantaged producer groups through BAFTS-certified partnerships. These unique gifts embody Purity's commitment to poverty alleviation and cultural preservation through ethical commerce.
Recycled Products
Purity specialises in recycled products like glassware from Spain and cotton socks made from reclaimed yarn. These items reduce landfill waste while maintaining quality. Our recycled range demonstrates how sustainable practices can create beautiful, functional homeware and accessories.
Organic Cotton
We provide organic cotton clothing and toys grown without harmful pesticides or synthetic fertilisers. This approach protects ecosystems and farmworker health. Our organic cotton range proves that ethical production methods can deliver soft, durable products without environmental compromise.
Pop-up Shops
Purity operates seasonal pop-up shops across the UK for direct customer engagement. These events showcase our full product range in person. Pop-up locations provide opportunities for local communities to experience our ethical offerings and sustainability ethos firsthand.
Questions
What makes Purity's products ethical?
Our products adhere to Fair Trade principles, ensuring fair wages, safe working conditions, and environmental sustainability across all supply chains.
Do you offer same-day dispatch?
Orders placed before 3pm Monday-Friday are dispatched the same day for prompt delivery.
How do I return items?
Visit our returns section for a straightforward process or contact us directly for assistance.
What is BAFTS certification?
BAFTS membership confirms our adherence to the 10 Principles of Fair Trade, verified through annual peer assessments.
Are your packaging materials eco-friendly?
We use recycled stationery, minimal A5 receipts, and recyclable packaging materials to reduce environmental impact.
Do you sell UK-made products?
Yes, we support British artisans through our Made in the UK collection of gifts and clothing.
Reviews (4)
Sara T.
Jan 24, 2021 Report
Ethical clothing and home styling with a heart! Loved my purchases and when I had a query about the product I was really impressed by the speedy and friendly customer service. They went out of their way to be helpful. Thank you Purity!
Eugene
Jan 06, 2021 Report
Worst experience ever, almost insulting. Ordered 6 of the same items from the stock of 7 remaining. Paid. Polly from customer support sends email saying they only have 5 left... I was not happy but said ok, adjust invoice accordingly and send me the order asap. Suddenly, they found 2 that were broken and offered to send one of the 2 damaged at a discount, so I did. The order got processed and was on the way. Initially it was intended to be delivered on Monday 8th but on Saturday 6th morning I get an SMS and later email confirming that driver Gavril will deliver on Saturday 10.05 - 11.05. Just like
Julie McPhee
Nov 22, 2020 Report
My baja /hippie top arrived super quickly. A bright and cheerful burst of colour in these gloomy times which
brought a smile to my face. Warm and cosy too. Thank you.
Qype User IBeaum
Dec 08, 2009 Report
Great fashion boutique selling clohing and accessories for women, children and babies. Everything is ethical - so fair trade, organic cotton or re-cycled. So you can shop and still know you are doing your bit for the planet.