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Business Details
We have been trading continuously in Lutterworth for over fifty years, a legacy originally begun by the White family. Our current proprietor, Emma Swain, assumed ownership on 1 January 2017 after many years working within the team. Emma began her journey with us as a work-experience participant, discovered a passion for floristry and subsequently studied at Brooksby Melton College and Moulton College, qualifying with Distinction. Together with our team of five talented designers, we possess a combined floristry experience exceeding fifty years. This depth of expertise enables us to solve complex floral design challenges for gifts, corporate events, weddings and funerals. We source fresh flowers daily directly from Holland, ensuring a seasonal and exotic selection that meets the highest quality standards.

As Lutterworth's only independent florist, we specialise in bespoke gift bouquets, corporate arrangements, wedding flowers and funeral tributes. Our commitment to professional standards is reflected in our consistent five-star customer service ratings. We hand-craft every bouquet and arrangement, and personally deliver them in our own branded vehicles on the same day. Clients benefit from our same-day or next-day local delivery service and the convenience of accepting all major payment types. We strive to delight every customer with reliable service, expert advice and beautiful floral creations.
Highlights and features
  • We have traded continuously in Lutterworth for over fifty years.
  • Our five designers share over fifty years combined experience.
  • Emma Swain qualified with Distinction from Brooksby Melton College.
  • We source fresh flowers daily directly from Holland.
  • We hand-craft and personally deliver arrangements in our own vehicles.