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Designer Wedding Dresses in London
We are one of London's leading bridal shops with over 40 years of expertise and knowledge in the bridal profession. Our extensive experience ensures we provide exceptional service and guidance to every bride seeking the perfect dress. We stock a large selection of designer wedding gowns featuring both contemporary and classic designs to ensure you find the ideal dress for your special day. Our inventory includes dresses available for immediate purchase and those that can be ordered, though availability may vary.

We prioritise customer satisfaction by offering flexible appointment options, including express delivery services and exclusive NHS worker discounts. Our team maintains rigorous health and safety standards while providing a calm, comfortable experience during fittings. We also offer plus-size wedding dresses up to size 32 and participate in seasonal sample sales to provide value to our clients.
Services
Wedding Dresses Plus-Size Dresses Express Delivery Designer Collections NHS Discounts
Highlights and features
  • We offer over 40 years of bridal industry expertise.
  • Our express delivery service ensures timely gown arrivals.
  • We provide plus-size wedding dresses up to size 32.
  • We partner with renowned designers like Justin Alexander and Mori Lee.
  • We offer exclusive 20% NHS worker discounts.
Services
Wedding Dresses
We offer an extensive selection of designer wedding dresses from renowned brands like Justin Alexander and Mori Lee. Our collection includes contemporary and classic styles to suit every bride's vision. With options available for immediate purchase or order, we ensure flexibility while maintaining high standards of quality and fit.
Plus-Size Dresses
Our plus-size collection caters to curvier brides with sizes up to 32. Designed to enhance natural curves without compromising elegance, these gowns combine support with style. We ensure every bride finds a dress that fits perfectly and reflects her unique personality.
Express Delivery
For last-minute brides, we provide express delivery options with 4-week and 8-week turnaround times. Partnering with Mori Lee, we guarantee timely delivery of selected designer gowns, ensuring every bride receives her dream dress before the big day.
Designer Collections
We stock exclusive collections from top designers including Lillian West and Maggie Sottero. Our curated range ensures access to the latest trends and timeless designs, all backed by our expertise in matching brides with their ideal gown.
NHS Discounts
As a token of appreciation, we offer NHS workers 20% off new orders and 10% off sale items. This benefit extends to online purchases, ensuring healthcare professionals receive exceptional value for their special occasion attire.
Questions
Do you offer discounts for NHS workers?
Yes, we provide 20% off new orders and 10% off sale items for NHS workers, including online purchases.
Can I try on dresses in-store?
Yes, but appointments are required. You may bring one guest, and pre-selection of five dresses is mandatory.
Do you have plus-size wedding dresses available?
Yes, we stock plus-size dresses up to size 32, designed to complement curvier figures with elegance.
Are sale dresses available online?
Yes, dresses priced at £395 and below are available for online purchase with free delivery over £250.
What is your express delivery service?
We offer 4-week and 8-week express delivery options for selected Mori Lee gowns to accommodate urgent needs.
How can I book an appointment?
Appointments can be booked online, by email, or by calling +44 (0)20 7703 6796, with advance notice recommended for Saturdays.
Reviews (6)
Pandora Carroll
Nov 21, 2021 Report
Thank you to Kim, Molly and all the other staff members at London Bride UK. I loved all of your stunning dresses. The first dress Molly pulled for me was absolutely perfect, I fell in love with it instantly- she had completely listened to what I was looking for, and found something to compliment my body type. However, to help me be 100% sure, both Molly and Kim brought a variety of other dresses in various styles and silhouettes for me to compare. I really thought this was a lovely touch and showed true dedication to making my appointment special. I wasnt treated as a conveyor belt bride, instead
Andreia J.
Nov 12, 2021 Report
I really enjoyed the experience at London Bride UK, it was the one that most pleased me and where I felt most comfortable. They really created a great atmosphere with the songs and the help provided by the person with the dresses, showing how they would fit better, finding solutions, and the help with pictures were really appreciated. She knew to what details to take pictures to. I really felt I was getting married thanks to the atmosphere and support, it felt as a very special moment and I felt special.
Sam Lol
Nov 07, 2021 Report
Wow when I mean this is the first place I've ever entered and felt so welcome from the Get go! I called up earlier to enquire and the lovely lady's helped me straight away! When I popped in i was greeted with respect and this made me feel valued. Top people running the place and couldn't of asked for anything more professional
Thank you guys! We will be back. They also sell wedding dress boxs and amazing beautiful wedding dresses at the best possible price for any budget!! Must check them out
Diana Rate
Oct 27, 2021 Report
This is just a quick message to thank all the staff at London Bride for the support and kindness they have offered me with the wedding dress. You guys have made my experience of being a bride very special. I tell every single bride to be about this shop and how amazing everyone is at London Bride. I have been to a few shops before purchasing my dress at London bride - the customer services and value for money is unbeatable. Thank you again for everything - you ladies are all amazing.
Diana
Diane Holness
Oct 16, 2021 Report
The staff are wonderful, very friendly and helpful.There is a wide selection of dresses to pick from at affordable prices. I brought my dress from this shop after falling in love with the dress at first sight, and it did fit so nice. I would highly recommend viewing this shop to find your dream dress for your wedding day.
Kanda Faraj
Oct 01, 2021 Report
I booked a fitting for my sister, firstly the owner and the front desk assistant struggled to smile, they were actually doing the opposite. Awful customer service for the biggest, most amazing day of your life. The young girl girl assigned to help with the fitting was glum as hell I had to move the train around and adjust my sisters dress. We then were shown 3 dresses of the cream colour we liked they had limited choice of the dress she liked they didn't have above a size 12. Super impolite, all the ladies in there need to take happy pills, would never reccomend this place it was extremely clickie