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Expert UX/UI Design Services to Boost Your Conversion
With over 15 years of experience in evidence-based UX/UI design, I have dedicated my career to helping growing online businesses enhance their digital products through strategic design thinking. My work focuses on eliminating user experience barriers that hinder conversion rates, enabling clients to achieve measurable revenue growth. Having collaborated with top agencies and founded multiple successful digital products, I bring a wealth of practical knowledge to every project. My approach combines creative problem-solving with proven methodologies to deliver actionable solutions that align with business objectives.

I have spoken at industry events, conducted workshops, and received recognition for innovative design work, which has been featured in leading design publications. My commitment to client success is demonstrated through a 30-day money-back guarantee, ensuring satisfaction with the value provided. By prioritising ROI-focused design decisions, I help businesses transform their user experiences into competitive advantages.
Services
UX Audit UI Design Consultancy Strategy Call Ongoing Contracts Interactive Prototyping Design Mock-ups
Highlights and features
  • 15+ years delivering UX solutions for digital businesses
  • Proven ROI through conversion rate optimisation
  • 30-day money-back guarantee on all services
  • Actionable UX audit process with video walkthroughs
  • Award-winning design expertise with published work
What people say
Highly experienced UI/UX design specialist Great creative mind Proven results UX and CRO gold nuggets Increased conversion
Services
UX Audit
Comprehensive evaluation of digital products to identify UX barriers affecting conversion. Delivers actionable recommendations through PDF reports and video walkthroughs. Targets core pages for maximum ROI, uncovering usability issues and strategic improvements.
UI Design
Visual design solutions focused on user engagement and brand consistency. Includes colour palettes, typography, and interactive elements. Creates development-ready mock-ups aligned with UX strategy to enhance user experience and conversion.
Strategy Consultancy
Expert guidance on product direction and UX implementation. Covers onboarding optimisation, user flow improvements, and market fit analysis. Provides tailored recommendations to align design with business objectives and user needs.
People
Smoof
Founder & UX Specialist
Award-winning UX/UI specialist with 15+ years experience in digital product design. Published author in design magazines, workshop leader, and former agency founder. Specialises in conversion rate optimisation for SaaS and e-commerce platforms.
Questions
What does your UX audit include?
Detailed PDF report, video walkthrough, usability analysis, and actionable recommendations focusing on core product pages to identify conversion barriers.
How long does the audit process take?
Typically 3 days from kickoff meeting, including comprehensive review and delivery of findings with prioritised improvement opportunities.
Do you work with existing design teams?
Yes, I collaborate tactfully with current designers to enhance outcomes while maintaining design consistency and project direction.
What industries do you specialise in?
Primarily SaaS platforms, e-commerce stores, and web applications requiring evidence-based design solutions for conversion optimisation.
Is there a money-back guarantee?
Yes, 30-day guarantee if no value is delivered, reflecting confidence in the practical benefits of implemented design solutions.