Business Details
15 Years
experience
Your Trusted Partner for B2B Lead Generation
Established in April 2011 by Julie McKee, our company was born from a vision to revolutionise B2B lead generation. With a background at Microsoft Business Solutions, Julie identified a critical gap in quality telemarketing services for software resellers. Over the past decade, we've evolved into trusted partners for businesses selling ERP, BI, and CRM solutions, integrating seamlessly into client operations while maintaining our core focus on delivering sales-ready opportunities. Our team combines over 45 years of collective experience with a unique methodology that prioritises relationship-building over traditional sales tactics. We specialise in creating meaningful connections through GDPR-compliant strategies that include targeted LinkedIn prospecting, data-driven event promotion, and intelligent lead nurturing. Our technical expertise spans major platforms like Microsoft Dynamics CRM, Click Dimensions, and GoToWebinar, enabling us to deliver comprehensive digital marketing solutions.Unlike conventional telemarketing firms, we focus on understanding prospect needs through research-driven interactions that build trust over time. This approach has helped clients secure over 100 million in new business while maintaining long-term partnerships that testament to our success. Our commitment to innovation is matched by our dedication to client success, treating every account as an extension of our own team. We measure our achievements by the growth of our clients' businesses, evidenced by our decade-long relationships with industry leaders. This combination of technical proficiency, strategic insight, and relationship-focused execution positions us as leaders in modern B2B marketing solutions.
Services
Lead Nurture
Event Promotion
LinkedIn Prospecting
Business Insights
Details
- Year established: 2011
Highlights and features
- Over 45 years combined experience in B2B marketing
- Proven track record with 100M+ in client wins
- GDPR-compliant prospecting strategies
- Technical expertise across major CRM platforms
- Long-term partnerships with industry leaders
What people say
Impressed with results
Safe pair of hands
Commercially rewarding
10-year partnership
Highly recommend
Services
Lead Nurture
Our lead nurturing programme builds trust through personalised, research-driven interactions that convert prospects into sales-ready opportunities. By maintaining regular contact with prospects who aren't yet ready to buy, we ensure your business remains top-of-mind when purchasing decisions are made. This strategic approach has helped clients secure over 100 million in new business through sustained relationship-building.
Event Promotion
We optimise marketing resources through targeted event promotion that integrates with our lead nurturing strategies. Our expertise includes webinar management, delegate recruitment, and multi-channel campaign execution that ensures maximum attendance and engagement. This comprehensive approach maximises ROI for marketing events while maintaining GDPR compliance throughout the process.
LinkedIn Prospecting
Our managed LinkedIn prospecting creates targeted connections that align with client business goals. Through strategic profile development and GDPR-compliant outreach, we help build company followers and promote events while maintaining professional standards. This modern approach replaces traditional telemarketing with intelligent social engagement that resonates with today's decision-makers.
Business Insights
We provide actionable business insights through comprehensive research that identifies key contacts, company priorities, and market positioning. These detailed reports enable clients to craft targeted messaging that addresses specific business needs, resulting in higher engagement rates and more effective sales conversations with decision-makers at all organisational levels.
Questions
What makes Delecto different from traditional telemarketing agencies?
We focus on relationship-building through research-driven interactions rather than cold calling, with a proven track record of generating £100M+ in client wins.
Which industries do you specialise in?
We primarily work with B2B technology companies selling ERP, BI, and CRM software solutions.
How do you ensure GDPR compliance?
Our prospecting methods use opt-in approaches and data management practices that strictly adhere to GDPR regulations.
What marketing platforms do you work with?
We have technical expertise in Microsoft Dynamics CRM, Click Dimensions, GoToWebinar, Eventbrite, Yammer, and LinkedIn platforms.
How do you measure campaign success?
We track response rates, lead conversion metrics, and ultimately the revenue generated from nurtured prospects.
Can you integrate with our existing marketing efforts?
Yes, our services seamlessly integrate with client marketing strategies and can enhance existing lead generation programmes.