Alc

Hello, I'm Adele and I founded ALC in 2012 because I knew it was possible to find the perfect pair of jeans. Since then ALC has been curating an edit of the best denim brands and styles on the market in our little Shop on Thistle Street, Edinburgh. The team have been there, tried it, got the expertise, and are here to decipher your denim dilemmas.

I'm the owner of ALC. The last (almost) 8 years of my life have been dedicated to solving your denim dilemmas. Prior to that you would have found me working in other retailers and studying all things fashion! My Style Icon has to be Olivia Palermo. She's the type that could wear a bin bag and make it look good and is an advocate of Paige and Frame Denim.

A staple for your everyday wardrobe, jeans are more than just clothing. Here you'll find our online denim selection. We have more styles in-store so if there's a specific fit you're looking for, send us an email. Shop by Brand Boyish Current/Elliott Denham DL1961 Dr Denim Frame Paige Tomorrow Denim Twist & Tango.

Whether you're seeking a classic straight leg jean or you've got your heart set on a pair of killer skinnies, our denim guide will help you find the perfect fit, for every occasion. No wardrobe would be complete without the iconic skinny jean. Once a no-go shape for many, the modern skinny jean is now so versatile it can be worn for work or play.

Known for it's golden sunsets and changing tones, we pay homage to the first month of Autumn with a bold colour palette of earthy tones and bright citrus hues. Shop by Brand Colorful Standard Essentiel Antwerp Fabienne Chapot Paige Rains Samsoe Samsoe Tomorrow Denim. Shop by Type Accessories Bags Blouses Coats Cropped Dresses Hats High Rise Jackets Jeans Knitwear Scarves Shirts Skinny Sustainable Sweaters T-Shirts Waterproofs.