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Business Details
47 Years
experience
Trusted Flooring & Soft Furnishing Experts in Stoke-On-Trent
Established in 1979, Victoria Carpets & Curtains is a family-run business with over four decades of experience in providing premium flooring and soft furnishing solutions. Our showroom in Stoke-On-Trent offers an extensive range of carpets, vinyl flooring, hard flooring, curtains, and blinds from leading brands, complemented by a free home selection service for customer convenience. Our NVQ-qualified fitters ensure professional installation, while our commitment to the elderly and disabled includes assistance with removing old flooring and furniture relocation.

We serve Staffordshire and surrounding areas, combining local expertise with nationwide product knowledge to deliver tailored solutions that enhance both residential and commercial spaces. Our dedication to quality, affordability, and exceptional service has solidified our reputation as a trusted local specialist.
Services
Carpets Vinyl Flooring Hard Flooring Curtains Blinds Free Home Selection Fitting Service Elderly & Disabled Support
Details
  • Year established: 1979
Highlights and features
  • We have over 40 years of experience in flooring and soft furnishings.
  • Our NVQ-qualified fitters ensure professional and guaranteed installations.
  • We offer a free home selection service for customer convenience.
  • We provide tailored support for elderly and disabled customers.
  • We serve Staffordshire and surrounding areas with local expertise.
Services
Carpets
We offer a wide selection of quality carpets from renowned brands like Cormar and Kingsmead, available in various materials and designs. Our free home selection service allows customers to choose in their own environment, with fitting typically arranged within three working days. All installations are performed by NVQ-qualified fitters and fully guaranteed.
Vinyl Flooring
Our vinyl flooring options include major brands such as Tarkett and Gerflor, available in 2m, 3m, and 4m widths to minimize waste. The hygienic, durable material suits all rooms and budgets, with samples and rolls in stock for next-day fitting. Expert advice ensures the right choice for residential or commercial spaces.
Curtains
We provide made-to-measure curtains using fabrics from Ashley Wilde and H & S Fabrics, alongside readymade options via our 'Curtain Express' service. Our free home consultation helps customers coordinate designs with their interiors, with a focus on quality and quick turnaround for both residential and commercial clients.
Blinds
Our made-to-measure blinds include roller, vertical, venetian, and roman styles, with options for blackout and decorative finishes. A free home selection service ensures perfect coordination with existing decor, supported by professional fitting for all window types and sizes.
Hard Flooring
We supply and install durable hard flooring solutions from brands like Karndean and Altro, suitable for domestic and commercial use. Options include LVT, laminate, and waterproof flooring, with expert guidance on material selection and installation tailored to high-traffic areas and specific project requirements.
People
Joe Thorley
Proprietor
With over four decades of experience, Joe Thorley co-leads Victoria Carpets & Curtains, ensuring every customer receives expert advice and quality service. His commitment to excellence and community-focused approach drives the business's reputation for reliability and trustworthiness.
Julie Thorley
Proprietor
Julie Thorley brings a customer-centric ethos to Victoria Carpets & Curtains, prioritising tailored solutions for residential and commercial clients. Her expertise in soft furnishings and dedication to accessibility for elderly and disabled customers underpin the business's inclusive service model.
Questions
What areas do you serve?
We serve Staffordshire and surrounding areas including Stoke-on-Trent, Newcastle under Lyme, Crewe, and Leek.
Do you offer a home selection service?
Yes, we provide a free home selection service for carpets, flooring, and soft furnishings.
Are your fitters qualified?
All our fitters are trained to NVQ Diploma standard and guarantee professional installations.
Do you support elderly or disabled customers?
Yes, we offer assistance with removing old flooring and moving furniture for accessibility.
What payment methods do you accept?
We accept major credit/debit cards and cash payments at our showroom.
Do you have loyalty discounts?
Yes, we offer 10% discounts for NHS staff and landlords under our loyalty schemes.
Videos
Reviews (3)
Bethan Ward
Sep 02, 2021 Report
Great selection, price and service. From choosing to fitting, its easy and with great results.
Callum Furnival
Apr 05, 2021 Report
Recently had curtains and blinds fitted throughout a bungalow. Great service, they came to measure up and brought samples and the installation team were brilliant.
Michael Smith
May 10, 2017 Report
Used them for many years now & will continue to do so, fast, friendly & helpful when I ordered carpet & fittings for my business & likewise they have been excellent when carpeting my houses in the past.