Business Details
Luxury Wedding Dresses in Aston-On-Trent | Mimi Toko
Mimi Toko is a luxury bridal boutique nestled in the heart of Aston-On-Trent, Derbyshire, dedicated to curating an exquisite selection of designer wedding dresses for the modern, discerning bride. Founded on the principle that every bride deserves a stress-free and unforgettable experience, we combine over 15 years of industry expertise with a deep understanding of bridal fashion to guide our clients through every step of their journey. Our appointment-only model ensures personalized attention, allowing brides and their guests exclusive use of the boutique for 1.5-hour sessions filled with complimentary refreshments, expert advice, and a relaxed atmosphere. With a carefully curated collection from renowned designers such as Enzoani, Blue by Enzoani, and Eva Lendel, we offer gowns ranging from timeless classics to contemporary statement pieces.Our team, led by owner Rosie, brings a wealth of experience from wedding planning and event coordination, ensuring every bride feels celebrated, understood, and empowered to make the decision that best reflects her vision. We pride ourselves on transparency, with no pressure to commit during appointments, and our sample sizes (8-16) can be ordered in full sizes (4-32) to accommodate diverse body types. The boutiques 77 Google reviews attest to our commitment to excellence, with clients praising the attentive service, thoughtful details, and the joy of finding their dream dress in an environment that prioritizes comfort and individuality.
Services
Eva Lendel Collection
Enzoani Wedding Dresses
Blue by Enzoani
Love by Enzoani
Elysee Lyse Bridal
Bridal Appointments
Wedding Veils
Designer Gowns
Bridal Accessories
Sample Sale Events
Highlights and features
- We offer personalized 1.5-hour appointments with no pressure to commit.
- Our team includes industry veterans with over 15 years of wedding planning experience.
- We stock exclusive collections from award-winning designers like Enzoani and Eva Lendel.
- Sample sizes 8-16 can be ordered in full sizes 4-32 for inclusive fit.
- 77+ verified Google reviews highlight our stress-free, client-first approach.
What people say
Magical experience
No pressure to commit
Friendly and helpful team
Found my dream dress
Personalized attention
Services
Eva Lendel Wedding Dresses
Eva Lendel offers minimalist yet opulent designs with clean lines and intricate detailing. Ideal for brides seeking a blend of classic elegance and contemporary style, these gowns emphasize comfort and sophistication. Each piece is crafted to highlight the brides natural beauty while ensuring timeless appeal.
Enzoani Collection
The Enzoani collection features meticulously tailored gowns renowned for their dramatic trains and exquisite lacework. Designed for the bride who desires show-stopping glamour, these dresses combine traditional craftsmanship with modern silhouettes. The range caters to diverse tastes, from bold statement pieces to understated elegance.
Bridal Appointments
Exclusive 1.5-hour appointments allow brides to explore the collection in a relaxed, private setting. With complimentary refreshments and no time pressure, the process focuses on individual preferences. The team provides expert styling advice and ensures a joyful, unhurried experience tailored to each clients needs.
Wedding Veils
Complement your gown with a curated selection of veils and accessories. From delicate fingertip styles to dramatic cathedral lengths, each piece is chosen to enhance the dresss design. The team offers guidance on matching veils to gown silhouettes and wedding themes for a cohesive look.
Sample Sale Events
Seasonal sample sales offer exclusive discounts on pre-owned and sample dresses. Brides can access high-end designs at reduced prices, with expert assistance to ensure perfect fit and alterations. These events provide an opportunity to find a unique gown while benefiting from the boutiques personalized service.
People
Rosie
Owner
Rosie, a former wedding planner with 15+ years in the industry, founded Mimi Toko to create a stress-free bridal experience. Her passion for personalized service ensures every bride feels celebrated and supported throughout their journey.
Leanne
Bridal Consultant
Leanne brings warmth and loyalty to her role, making brides feel instantly at ease. With a knack for understanding client needs, she combines expertise with a friendly, celebratory approach to help each bride find confidence in their choice.
Lisa
Bridal Consultant
Lisa excels at suggesting unexpected yet perfect dress choices, often guiding brides to styles they hadnt considered. Her energetic, party-loving personality adds joy to the appointment, ensuring a memorable and fun experience.
Questions
When should I start shopping for my wedding dress?
We recommend starting 12-18 months before your wedding date to allow ample time for fittings and alterations.
How long is a bridal appointment?
Each appointment lasts 1.5 hours, giving you exclusive access to the boutique and personalized attention.
What sample sizes are available?
Our samples range from size 8 to 16, with most gowns orderable in sizes 4 to 32.
Which designers do you stock?
We feature Enzoani, Blue by Enzoani, Love by Enzoani, Eva Lendel, and Elysee Lyse collections.
Can I bring guests to my appointment?
Yes, we accommodate up to three guests to share in your special moment.
How do I book an appointment?
Visit our website to access our live calendar and select a time that suits you.
Reviews (6)
Steve Crossley
Nov 27, 2021
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A wonderful place for any bride to be! Owned and run by someone born to make the day the most special ever, my sister in law Rosie.
Francesca Alcock
Nov 15, 2021
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I had such an amazing time in Mimi Toko with Rosie and her team. They were so helpful on my first visit and really patient with me trying on lots of different styles as it was my first time trying on wedding dresses. All the dresses are beautiful so it was so difficult to make a decision but nothing felt rushed and they offered great advice. I came back to try on two of the dresses again a few weeks later and again they let me take my time trying them on and with the different accessories. Thanks so much for all your help in finding my dress! :)
Helen Archer
Oct 22, 2021
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I can't thank Rosie & Rhianna enough for the experience they gave me when choosing my wedding dress! Rhianna was so helpful on my initial appointment and made me feel so comfortable right from the beginning. She even suggested some wildcards to try which was fun! My guests were made to feel welcome and were given prosecco and chocolates which kept them entertained. The most important thing, was that we were not made to feel rushed at all which I found was an issue at the other shops I visited. I needed a second appointment and Rosie got me in within a matter of days. Again, this appointment was
Jaylie J.
Sep 30, 2021
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Amazing communication. Due to the long distance I cannot physically go to their store but I was sent photos and videos of a rare dress I love & was showed different ways to bustle it. I can only imagine how wonderful their experience is in person. Thank you so much :)
Kayleigh Hill
Aug 26, 2021
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I cannot thank Rosie enough for the experience I had with Mimi Toko. I searched for somewhere that stocked the dress Id been looking for, I asked the question but they didnt stock it. But Rosie explained that the dress could be loaned in for me to try and I was absolutely amazed that she would do that for me, she answered all my questions and helped me as much as possible. It was such a beautiful boutique and I was so welcomed I was made to feel at ease and I loved every minute of the experience I was so impressed and so sad it had to end. The dresses are flawless Rosie and her team are fantastic
Helana Morgan
May 16, 2021
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Mimi Toko is an absolutely wonderful boutique with such a huge variety of dresses. I visited twice and both times the staff were lovely and professional and really put me at ease. When I went back to try 'the one', Rosie was super helpful and was so patient with me as I'm quite indecisive! The dress I've selected is one they picked out and isn't one I'd have selected but it's perfect so they really know what they're doing. I wouldn't hesitate in recommending this boutique for a great bridal experience and lovely dresses!
