Business Details
23 Years
experience
Expert WordPress Web Design & Development Services
Established in 2003, Indigo Tree Digital has evolved from a solo consultancy into a respected WordPress agency with a team of 16 professionals. Our journey began with a commitment to technical excellence and client-centric values, which remains at the heart of our operations. We specialise in creating impactful digital solutions that combine innovative design, robust development, and data-driven insights to help businesses grow. Our expertise spans website design, e-commerce platforms, technical SEO, and ongoing digital support, serving clients across diverse sectors including charity, education, and hospitality.With over 250 successful projects delivered, we pride ourselves on exceeding client expectations through transparent communication, ethical practices, and future-proof solutions. Our team's deep technical knowledge is matched by our dedication to understanding each client's unique business goals, ensuring we deliver tailored strategies that drive measurable results. Recognised for our industry leadership, we actively contribute to digital innovation through events like WordCamp Europe and maintain rigorous quality standards across all our services.
Services
Website Design
Ecommerce Websites
Search Engine Optimisation
Website Hosting
Website Care
Technical SEO
WordPress Development
Website Audit
Digital Strategy
Website Maintenance
Details
- Year established: 2003
Highlights and features
- We have over 20 years of specialist experience in WordPress website development
- Our team combines technical expertise with strategic business insight
- We maintain rigorous quality standards with documented processes and reviews
- Our client-centric approach prioritises transparent communication and budget management
- We deliver future-proof solutions with ongoing support and maintenance plans
What people say
Exceeded expectations
Technical and design insight
Highly recommend
Future-proof solutions
Transparent communication
Services
Website Design
Creating visually striking, user-centric websites that combine aesthetic appeal with technical functionality. Our designs prioritise intuitive navigation, mobile responsiveness, and brand alignment while ensuring optimal performance metrics. Each project incorporates accessibility standards and conversion-focused layouts tailored to client business objectives.
Ecommerce Websites
Building secure, scalable e-commerce platforms with custom WooCommerce integrations. We implement intuitive product management systems, seamless payment gateways, and conversion-optimised checkout processes while ensuring PCI compliance and enterprise-level security for online retail operations.
Website Development
Specialist WordPress development combining custom theme creation with plugin integration. Our technical experts implement advanced functionality through API integrations, database optimisation, and performance tuning while maintaining strict coding standards and future-proof architecture.
Technical SEO
Comprehensive technical search engine optimisation covering site speed improvements, structured data implementation, and core web vitals optimisation. We conduct detailed audits to identify and fix indexing issues while improving organic search visibility through strategic content architecture.
Website Maintenance
Ongoing website care plans including security updates, performance monitoring, and content management. Our maintenance services ensure websites remain secure, compliant, and technically current while providing proactive issue resolution and regular system health checks.
People
Louise Towler
Managing Director
Founder with 20+ years' experience in digital solutions, leading strategic direction while maintaining technical oversight. Recognised for innovation through industry awards and speaking engagements at WordCamp Europe.
Paul Wong-Gibbs
Engineering Director
Technical leader with extensive WordPress architecture expertise, overseeing development teams and ensuring technical excellence across all client projects through rigorous quality standards.
Kelly Wilson
Client Services Director
Client relationship specialist ensuring seamless project delivery and ongoing support, with a focus on maintaining the agency's high client satisfaction ratings through proactive communication.
Marcus Albon
Tech Lead
Senior developer guiding technical implementation of complex projects, specialising in custom WordPress solutions and integration of advanced functionality with enterprise systems.
Giles Hales-Tooke
Operations Manager
Process optimisation expert managing internal operations to ensure efficient service delivery while maintaining the agency's quality management systems and compliance standards.
Questions
What digital services do you specialise in?
We specialise in WordPress website design, e-commerce development, technical SEO optimisation, website maintenance, and digital strategy consulting for businesses seeking online growth.
How do you ensure project success?
We combine documented processes with client collaboration, regular progress reviews, and technical audits to ensure every project meets business objectives and quality standards.
Do you work with clients outside Hertfordshire?
Yes, while based in Tring, we work with clients nationwide through remote collaboration tools while maintaining the same high service standards.
What makes your agency different?
Our unique combination of technical expertise, strategic insight, and ethical approach ensures we deliver future-proof digital solutions tailored to each client's specific needs.
How do you handle website maintenance?
We offer flexible maintenance plans covering security updates, performance optimisation, and technical support to ensure websites remain secure and effective long-term.
Can you help with digital strategy?
Yes, we provide strategic guidance on digital transformation, online marketing integration, and technology choices to maximise business growth opportunities.
Reviews (7)
Jennie Flower
Dec 24, 2021
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Positive:Professionalism,Responsiveness
I've worked with the team at Indigo Tree for many years now developing a number of websites and would highly recommend them. They always go the extra mile to deliver, they're uber friendly and professional and really know their stuff.
I've worked with the team at Indigo Tree for many years now developing a number of websites and would highly recommend them. They always go the extra mile to deliver, they're uber friendly and professional and really know their stuff.
Sarah Clayton-Jones
Aug 31, 2020
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What the guys at Indigo Tree don't know about websites is not worth knowing! Very impressed by the technical, design and insight from the team, led by the incredibly smart Louise Towler. If you want the best for your budget, to be positively challenged, and to work in true partnership I would highly recommend contacting Indigo Tree.
Kelly Wilson
Jan 26, 2019
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Having worked closely with Indigo Tree over the last six months to launch a new website, I would highly recommend them to any business looking for the very best in professional web development. Louise and her team are approachable, friendly and a real pleasure to work with and most importantly, they really know their stuff when it comes to web development.
Jan Foo
Jan 03, 2019
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These guys rock! They pulled out all the stops for me on a new venture and project. Most importantly never giving up when it got tricky keeping me informed and working hard to get the job done, Thank you in particular Louise and David for helping to launch my business
Alison Page
Dec 04, 2018
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Excellent service, really nice people and above all first rate website designs and development. The team continue to go from strength to strength. The only local web developer that I recommend.
Liz Baranov
Nov 26, 2018
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I approached Louise at Indigo Tree to help me produce an entirely new website, as well as an alternate agency. On every level Louise's response surpassed the other, and we are extremely glad that we appointed her to produce our website. Clear explanations in language I can understand, speedy responses and advice to ensure we achieved our goals were part of the service, as was liaising with the designer to ensure that the original vision was delivered in a timely way and on budget. Louise and her team took our original ideas and refined them into a site that has gained fantastic feedback and which
Anne-Marie Svendsen Aylott
Nov 17, 2018
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I recently updated my website and asked for it to be done quite quickly. The service was amazing and the quality of the design work absolute top and spot on for fitting in with my brand. I have had so much positive feedback since then - and Indigo Tree have carried on responding promptly, proactively advising me and delivering top results every time
