Business Details
13 Years
experience
Your Trusted Digital Analytics Partner for Data-Driven Growth
We are an independent digital analytics consultancy dedicated to building trust in data. Our team of seasoned specialists takes a no-nonsense approach to analytics, delivering what we promise while providing unbiased insights. Founded in 2013, we combine technical excellence with a deep understanding of business needs to help marketing and product teams leverage data for measurable growth. Our services span strategy, implementation, analysis, and training, ensuring clients can make data-driven decisions with confidence.We pride ourselves on transparency, agility, and a client-centric ethos that prioritizes long-term partnerships over short-term gains. Our Google-certified experts specialize in technologies like Google Analytics 4, BigQuery, and cloud-based solutions, enabling organizations to unlock the full potential of their data ecosystems. With a remote-first model and office hubs in London, Manchester, and Brighton, we serve clients globally while maintaining a focus on personalized service and technical excellence.
Services
Digital Analytics Strategy
Data Collection
Visualization
Analysis
Engineering
Modelling
Activation
Enablement
Training
Consulting
Details
- Year established: 2013
Highlights and features
- We are certified Google Marketing Platform and Cloud specialists with technical expertise.
- Our agile approach delivers scalable, tailored analytics solutions aligned with business goals.
- Post-training support ensures sustained capability beyond initial implementation.
- Proven track record with clients like EDF Energy and University of the Arts London.
- Transparent, no-nonsense methodology prioritizing client independence and long-term success.
Associations and certifications
- Google Marketing Platform Partner
- Google Cloud Partner - Marketing Analytics Services Specialization
What people say
Technical brilliance
Reliable and forward thinking
Adaptable and knowledgeable
Maximise site performance
Troubleshooting detailed implementation
Services
Digital Analytics Strategy
We audit existing implementations and assess team capabilities to create realistic roadmaps for data-driven decision-making. Our approach focuses on aligning analytics with business objectives, ensuring organizations can collect, analyze, and act on data effectively. Clients gain actionable plans for improving data maturity and achieving measurable growth.
Data Collection
Our specialists design robust data collection frameworks using client- and server-side tag management, data layers, and consent platforms. We ensure accurate, compliant data capture across digital touchpoints while respecting user preferences. This foundation enables reliable reporting and meaningful insights for marketing and product optimization.
Visualization
We transform raw data into actionable insights through customized reporting and dashboards. Using tools like Looker Studio and BigQuery, we create intuitive, automated visualizations that highlight key performance metrics. Our solutions help stakeholders quickly identify trends, opportunities, and areas requiring optimization across digital platforms.
Analytics Training
Our CIPD-accredited courses cover Google Analytics, Tag Manager, BigQuery, and Looker Studio. We provide tailored training programs with post-course support to build in-house capabilities. Clients gain practical skills for implementing, analyzing, and activating data-driven strategies across marketing and product teams.
Cloud Integration
We connect Google Analytics with cloud platforms like BigQuery to create scalable data ecosystems. Our engineers implement server-side tagging, data pipelines, and machine learning models that enhance analytics capabilities. This integration enables advanced attribution, audience segmentation, and automated reporting for enterprise-level data management.
People
Mark Rochefort
Product Director & Co-Founder
Co-founded Measurelab in 2013 after meeting at Google's Mountain View campus. Brings technical leadership in digital analytics and product development, focusing on scalable solutions for complex data environments.
Dara Fitzgerald
Co-Founder
Established Measurelab with Mark Rochefort, driving the company's vision for data-driven decision-making. Focuses on strategic partnerships and maintaining technical excellence across analytics implementations and client solutions.
Steven Elliott
Managing Director
Leads operational strategy and client engagement, ensuring Measurelab's agile approach delivers measurable business impact. Specializes in aligning analytics capabilities with organizational growth objectives.
Magdalena Pajak
Analysis Lead
Oversees data analysis initiatives, transforming complex datasets into actionable insights. Expert in statistical modeling and performance optimization, helping clients derive value from their analytics implementations.
Matthew Hooson
Director of Engineering and Technology
Architects cloud-based analytics solutions and leads technical teams in implementing scalable data infrastructure. Focuses on integrating Google Cloud Platform tools with marketing technologies for enterprise clients.
Questions
What analytics tools does Measurelab specialize in?
We specialize in Google Analytics 4, BigQuery, Google Cloud Platform, Looker Studio, and server-side tagging solutions. Our expertise extends to complementary technologies like Dataform and custom data pipelines.
How does Measurelab support post-training implementation?
We provide four weeks of post-training support, including 15-minute video consultations to troubleshoot implementation challenges and review data configurations with certified analytics experts.
Can Measurelab help with GA4 migration?
Yes, we offer GA4 migration services including implementation strategy, data layer configuration, and cross-platform integration with existing marketing technologies and cloud infrastructure.
What industries does Measurelab work with?
We serve clients across education, energy, retail, legal, and technology sectors, including organizations like EDF Energy, University of the Arts London, and Pret A Manger.
How does Measurelab ensure data compliance?
We implement consent management platforms and configure data collection frameworks to align with privacy regulations, ensuring accurate data capture while respecting user preferences.
What is Measurelab's approach to analytics training?
Our CIPD-accredited courses combine practical implementation with strategic application, followed by post-training support to ensure teams can independently apply analytics solutions effectively.
Reviews (1)
Jules Young
Jan 19, 2018
Report
Exceptional analytics knowledge, friendly professional approach, I would highly recommend Measurelabs to anyone with a need for accurate, reliable digital analytical implementations.
