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23 Years
experience
Award-Winning Beauty Treatments in Dundee
Pure Beauty is an award-winning beauty salon established in 2003, located in the West End of Dundee. Our team of qualified therapists is dedicated to delivering exceptional beauty treatments in a tranquil, relaxing environment. We specialise in a wide range of services including facials, massages, electrolysis, and tanning, tailored to help clients feel rejuvenated and confident. With over two decades of experience, we combine professional expertise with a welcoming atmosphere to ensure every visit exceeds expectations.

Our commitment to using high-quality, cruelty-free products reflects our dedication to both client satisfaction and ethical standards. We pride ourselves on fostering long-term relationships with our clients through consistent, personalised care.
Services
Facials Massages Electrolysis Tanning Reflexology Manicures Pedicures
Details
  • Year established: 2003
Highlights and features
  • We have over 20 years of experience in beauty therapy.
  • Our team includes qualified, award-winning therapists.
  • We use cruelty-free, clinically-proven skincare products.
  • We offer tailored treatments in a relaxing environment.
  • We provide flexible booking options including online scheduling.
What people say
Friendly and always offer a cuppa Works wonders Feel completely at ease Award-winning service Luxury eye treatment
Services
Microdermabrasion Facials
Crystal Clear Microdermabrasion uses diamond crystals to exfoliate and revitalise skin. This non-invasive treatment reduces fine lines, acne scars, and sun damage while stimulating collagen production. Clients receive a tailored post-treatment skincare regimen using clinically-proven products to maintain results.
Hot Lava Shell Massage
This unique treatment employs self-heating lava shells to deliver deep muscle relaxation. Therapists use custom pressure techniques with warming oils to relieve tension and improve circulation. The 60-minute session combines traditional massage with thermal therapy for physical and mental rejuvenation.
St Tropez Tanning
Professional airbrush application of St Tropez self-tanning solutions provides natural-looking, long-lasting colour. The 60-minute treatment includes skin preparation and post-care advice. Options include express 1-hour wash-off or extended-wear formulas lasting up to 7 days.
Electrolysis
Medically-approved electrolysis delivers permanent hair removal through targeted heat application. Each session progressively reduces regrowth, with treatment plans tailored to individual hair type and skin sensitivity. Clients receive pre- and post-treatment care guidance.
Deluxe Facial
90-minute custom facial combining deep cleansing, exfoliation, and targeted treatments. Includes arm, shoulder, and back massage plus luxury eye treatment. Therapists use RVB products to address specific skin concerns like ageing or dehydration.
People
Jennifer
Owner
Qualified in 1995, Jennifer founded Pure Beauty in 2003 after working in Dundee salons. Winner of the 2011 Shooting Star award, she specialises in facial treatments and electrolysis. Her expertise ensures clients receive both technical excellence and a welcoming experience.
Ashley
Therapist
A Dundee College graduate since 2009, Ashley offers comprehensive beauty treatments. With experience in all salon services, she combines technical skill with a friendly approach. Her background in dance informs her holistic understanding of client wellness.
Jolanta
Therapist
Qualified in 2018 with the Principal's Award, Jolanta specialises in massage and facials. Her student excellence translates to attentive client care, focusing on creating relaxing experiences that help clients feel confident and rejuvenated through tailored treatments.
Sharon
Therapist
Working Saturdays since 2017, Sharon balances full-time work with beauty therapy studies. Her hands-on experience in the salon complements her academic training, providing practical insights into delivering effective treatments while maintaining a client-focused approach.
Questions
What skincare brands do you use?
We use Crystal Clear Microdermabrasion, RVB, Jane Iredale, and Jessica products, all chosen for their quality and effectiveness in professional treatments.
Can I book appointments online?
Yes, our online booking system allows 24/7 scheduling for all treatments, with real-time availability and instant confirmation.
Are gift cards available?
Physical and email gift vouchers from £20–£200 are available, with email options processed instantly through our booking app.
Do you offer male grooming services?
Yes, we provide facials and treatments specifically designed for men's skincare needs, including the RVB Be Man range.
How long do spray tans last?
St Tropez applications typically last 5-7 days with proper aftercare, including our Dark Spray option for extended wear.
Are products cruelty-free?
All skincare products are cruelty-free, with no animal testing or animal-derived ingredients used in our treatments.
Reviews (5)
Kirsty Robertson
Dec 19, 2020 Report
Positive:Cleanliness,Professionalism,Quality
I would definitely reccomend pure beauty. I am very happy with results of my treatment. I was made to feel comfortable the whole time. I'll be back :)
Jackie Bell
Oct 16, 2020 Report
Positive:Professionalism,Quality
I always feel relaxed and there is always a warm welcome at Pure Beauty. I've never had a problem with any of the treatments. The staff are lovely and professional.
Services:Body Waxing,Tanning,Pedicures,Make-up services,Manicures
Eithne G.
Sep 02, 2020 Report
Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Jolanta was excellent with my full body massage. Really friendly and made me feel at ease. It was an excellent massage and much needed after months of working at home and having serious tension in my back. I slept like a baby and feel wonderful today! I'll definitely be back. Thank you Jolanta
Judy Scott
Dec 01, 2019 Report
First time at Pure Beauty I was made extremely welcome by Sharon when I arrived and had great treatments from both Sharon and Naomi. Easy to book online and Ive also booked a return visit. Good to find a friendly salon with lovely therapists.
Gael Mathews
Aug 26, 2019 Report
Naomi was just so lovely, she was professional, warm and friendly and knowledgeable. I would highly recommend Pure Beauty and Naomi!! The Lycian Hot Wax treatment was the best Ive ever had and the least painful!