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Business Details
32 Years
experience
Creative Graphic Design Services for Small Businesses
We are a family-founded graphic design agency established in 1994, specialising in brand identity and website design for small and independent businesses. Our expertise spans branding, web design, logo creation, and packaging solutions, with a focus on delivering tailored, client-centric results. As a one-man team led by George Atherton, we combine decades of industry experience with a personal approach to simplify the branding process for our clients.

Our work has earned recognition from businesses across the UK, including testimonials highlighting our creativity, attention to detail, and ability to translate client visions into compelling visual identities. We prioritise simplicity, sustainability, and brand consistency, ensuring every project aligns with both client goals and market demands.
Services
Brand Identity Website Design Packaging Design Logo Design Graphic Design Brochure Design Annual Report Design
Details
  • Year established: 1994
Highlights and features
  • Family-founded agency with 30 years of design expertise
  • Tailored service for small businesses and startups
  • Specialists in brand identity and web design
  • Sustainable packaging design solutions
  • Proven track record with UK-based clients
What people say
Creative brilliance Exceptional work Brand vision realised Responsive team Professional efficiency
Services
Brand Identity Design
We create cohesive brand identities that capture your business essence and resonate with target audiences. Our process combines brand discovery, moodboarding, and visual storytelling to establish memorable logos, colour schemes, and typography. With over 30 years of experience, we ensure your brand maintains consistency across all touchpoints while adapting to evolving market trends.
Website Design
Custom website design services focused on user experience, SEO optimisation, and brand alignment. We build responsive, fast-loading websites using Webflow, ensuring seamless functionality across devices. Our approach prioritises intuitive navigation and strategic content placement to enhance customer engagement and drive business growth for small enterprises.
Packaging Design
Innovative packaging solutions that combine visual appeal with practical functionality. We create custom designs that protect products while telling your brand story through materials, graphics, and structural elements. Our sustainable approach incorporates eco-friendly materials and production methods to meet modern consumer expectations.
Logo Design
Custom logo design services that establish strong brand recognition. We develop timeless, adaptable logos through collaborative consultations and iterative design processes. Our work ensures logos maintain effectiveness across various applications while reflecting core brand values and market positioning.
Graphic Design
Comprehensive graphic design services covering print and digital media. From brochure design to social media assets, we create visually compelling materials that communicate brand messages effectively. Our expertise spans illustration, typography, and layout design to deliver consistent visual identities across all business collateral.
People
George Atherton
Owner & Lead Designer
George Atherton runs New Century Design, continuing the family legacy started by his father in 1994. With expertise in brand identity and web design, he specialises in helping small businesses develop cohesive visual identities. His approach combines creative vision with practical business understanding to deliver impactful design solutions.
Questions
What industries do you specialise in?
We primarily work with small businesses across food & drink, education, retail, and creative sectors, creating tailored design solutions that address specific industry challenges.
How long does a typical branding project take?
Most branding projects take 4-6 weeks, including discovery, moodboarding, design iterations, and final implementation, with timelines adjusted based on client requirements.
Do you offer sustainable packaging options?
Yes, we specialise in eco-friendly packaging solutions using recyclable materials and sustainable production methods while maintaining visual impact and functionality.
Can you update existing brand assets?
We help businesses refresh outdated branding while maintaining core identity elements, ensuring modernisation without losing brand recognition.
How involved will I be in the design process?
Clients participate in key stages including brand discovery, moodboard approval, and design revisions, with regular updates throughout the project lifecycle.
Do you provide website maintenance services?
We offer initial website training and handover, with optional ongoing support packages for content updates and technical maintenance.
Reviews (4)
Gemma Sykes
Sep 06, 2020 Report
We would thoroughly recommend New Century Design. Great communication throughout, great value, and we now have logo and branding that really fits our company. Thanks George!
Alice Acton
Dec 21, 2019 Report
NC rebranded our Midelney Manor wedding business and they did a fantastic job! We love our new logo and people always comment on how smart it looks, it's also instantly recognisable which is what we wanted, something strong. They were really professional and lovely to work with.
Freeman Abayasekera
Sep 03, 2019 Report
Loved working with New Century Design! Very good Communication and creative energy which has helped new Business grow. Cant wait to work with them again.
Jon Stocker
Jun 22, 2014 Report
A forward thinking design company that is small enough to care about its customers but large enough to do the work to a professional standard