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Business Details
31 Years
experience
Trusted Opticians in Letchworth for Personalised Eye Care
Established in 1995, we are a family-run opticians dedicated to providing personalized, high-quality eye care in Letchworth. As an independent practice, we prioritise individual attention, combining professional expertise with a caring approach to ensure every client receives tailored solutions. Our commitment to excellence extends to our product selection, including the latest 'Freeform' and 'Smart' lenses, designed to deliver superior vision clarity. We utilise advanced technologies such as retinal imaging and optical coherence tomography to enhance diagnostic accuracy and patient outcomes. Our team of experienced optometrists and dispensing specialists works collaboratively to address diverse eye care needs, from routine examinations to specialised treatments for conditions like dry eye and myopia management.

We pride ourselves on fostering long-term relationships with our clients, offering transparent advice and access to cutting-edge treatments. With over 25 years of combined experience, our staff remains dedicated to staying at the forefront of optical innovation while maintaining a welcoming, community-focused environment. Our reputation for reliability and expertise has been built through consistent, ethical service and a genuine commitment to improving our clients' visual health.
Services
Eye Examinations Contact Lenses Designer Frames Dry Eye Consultations Retinal Imaging Myopia Management Optical Coherence Tomography Macular Pigment Screening
Details
  • Year established: 1995
Highlights and features
  • We offer over 25 years of experience in independent optometry.
  • Our team utilises advanced diagnostic technologies like OCT scans.
  • We provide tailored solutions for complex eye conditions like dry eye.
  • Our staff includes specialists in paediatric and special-needs optometry.
  • We combine the latest lens technology with a personal, community-focused approach.
What people say
Staff so helpful Friendly Wonderful treatment Appropriate treatment Reasonable cost
Services
Eye Examinations
We provide comprehensive private and NHS eye examinations for all ages. Our tests include detailed assessments of visual acuity, eye health, and potential conditions like glaucoma or macular degeneration. Using advanced diagnostic tools, we ensure accurate prescriptions and early detection of eye diseases, tailored to individual needs.
Contact Lens Fittings
Our specialists fit all contact lens types, including soft, gas permeable, toric, and multifocal lenses. We offer personalised consultations to determine the best options for comfort and vision clarity, alongside ongoing support for lens care and adjustments to maintain optimal eye health.
Dry Eye Consultations
We diagnose and manage dry eye conditions using advanced tests and treatments. Our approach includes artificial tears, lifestyle advice, and therapies for blepharitis or meibomian gland dysfunction, aiming to alleviate discomfort and improve long-term eye surface health through evidence-based solutions.
Retinal Imaging
Retinal imaging captures detailed images of the eye's back to monitor health and detect diseases. This service is included in private exams and available for a small fee with NHS tests, providing permanent records for tracking changes over time.
Myopia Management
Specialised programmes to slow myopia progression in children using clinical techniques like soft contact lenses. We assess risk factors and provide interventions to reduce the likelihood of high myopia complications, combining research-backed methods with regular monitoring.
People
Andrea Beard
Practice Manager
With over 25 years in optics and a 2009 arrival, Andrea manages operations while leveraging her expertise in optical retailing and manufacturing to ensure seamless client experiences.
Ruth Ritchie
Optometrist
Qualified since 2000, Ruth brings extensive experience in eye exams and contact lens care, specialising in paediatric and special-needs optometry with a patient-centred clinical approach.
Nicole Hakim
Optometrist
With 25+ years in independent and chain practices, Nicole excels in cataract, AMD, and glaucoma diagnostics, utilising OCT technology for early disease detection across all age groups.
Kerrie Howard
Dispensing Optician
Qualified in 2024, Kerrie combines years of optical assistant experience with dispensing expertise to help clients select frames and lenses that meet both visual and lifestyle needs.
Angelika Rogalewicz
Optical Assistant
A recent addition in 2025, Angelika brings prior independent practice experience while developing her skills in client pre-screening and optical retail support.
Questions
What services do you offer?
We provide eye exams, contact lens fittings, designer frames, dry eye consultations, retinal imaging, OCT scans, and myopia management for children.
How can I book an appointment?
Appointments are available via phone (01462 486123), online, or in person during our opening hours Monday to Saturday.
Do you offer NHS eye tests?
Yes, we provide NHS sight tests for eligible patients alongside private comprehensive examinations.
What areas do you serve?
We primarily serve Letchworth and surrounding Hertfordshire areas, offering accessible eye care to local communities.
Are there parking facilities?
Our Leys Avenue location offers convenient on-street parking for client accessibility.
Reviews (2)
Tessa
Nov 23, 2021 Report
After a very bad experience and very ill fitting glasses given to my daughter elsewhere AM Optometrists have been amazing since the moment I called for help. Within 3 days my daughter had glasses ready for collection. I had a call to let me know. They took so much time measuring her head and fitting the glasses until they was just right and time asking my daughter and making her feel happy. I will not go elsewhere for glasses. Picture of my super happy daughter with her new glasses. Thank you to the team here.
Claudia Harflett
Sep 17, 2021 Report
Incredibly friendly, professional, individual service with a wide range of frames, helpfuly organised by shape!