Business Details
31 Years
experience
Creative Brand Strategy & Digital Marketing Solutions in Lincoln
Established in 1995, Optima Graphic Design Consultants is a multi-disciplinary agency based in Lincoln, UK, specialising in brand strategy, web development, and digital marketing. Our team of 23 experienced professionals delivers tailored solutions for clients ranging from local businesses to global organisations. With over 25 years of expertise, we focus on creating emotionally resonant brand experiences that drive growth and engagement. Our services span UX design, SEO, social media advertising, and corporate branding, supported by a client-centric approach that prioritises deep market understanding.We have executed thousands of successful projects, combining creativity with commercial insight to deliver impactful results. Our work with international clients, including the World Heart Federation and Coveris, demonstrates our ability to translate complex requirements into innovative design solutions. As we celebrate our 30th anniversary in 2025, our commitment remains to challenge conventional thinking and deliver design that makes a difference. Our Lincolnshire-based studio leverages both local knowledge and global perspective to help brands thrive in evolving markets.
Services
Brand Strategy
Web Development
Digital Marketing
Graphic Design
UX Design
SEO Services
Social Media Advertising
Content Marketing
Email Marketing
Corporate Branding
Details
- Year established: 1995
Highlights and features
- We have over 25 years of experience in graphic design and digital marketing.
- Our team of 23 experts delivers tailored solutions for local and global clients.
- We combine brand strategy with technical expertise to drive measurable business growth.
- Our client partnerships span sectors including healthcare, education, and non-profits.
- We maintain ISO-certified quality standards in all our design and development processes.
What people say
Strategic expertise
Innovative design solutions
Excellent communication
Global project experience
Measurable results
Services
Brand Strategy
We create distinctive brand identities that connect emotionally with target audiences. Our strategic approach combines market research with creative storytelling to develop authentic brand personalities that drive customer engagement and business growth. With expertise in brand rationalisation and campaign strategy, we help organisations maintain relevance in competitive markets.
Web Development
Our bespoke web solutions combine technical excellence with user-centric design. We specialise in responsive websites using platforms like WordPress and Shopify, ensuring optimal performance across devices. From initial concept to post-launch support, our development process focuses on creating intuitive digital experiences that convert visitors into customers through strategic UX design.
Digital Marketing
We deliver integrated digital marketing campaigns that enhance online visibility and generate leads. Our services include SEO, social media advertising, and email marketing strategies tailored to specific business objectives. By analysing campaign performance and market trends, we optimise digital spend to maximise return on investment for clients across multiple sectors.
Graphic Design
Our award-winning design team creates visually compelling materials for print and digital platforms. From corporate literature to packaging design, we ensure brand consistency across all touchpoints. Using industry-leading software and creative techniques, we produce designs that communicate brand messages effectively while meeting technical requirements for various production methods.
UX Design
We design intuitive digital interfaces that prioritise user needs and business goals. Our UX process includes user research, wireframing, and usability testing to create seamless interactions. By focusing on accessibility and functionality, we develop websites and applications that deliver exceptional user experiences while achieving measurable business outcomes.
People
Denise Patterson
Business Unit President
With over 18 months leading Amberley Labels' transformation, Denise directed the development of their award-winning brand identity and website.
Miheila Kralj
Communications Manager
As WHF's Communications Manager, Miheila has collaborated with Optima for over a decade on global communications strategies and digital implementations.
Jennifer Nicol
Marketing & Communication Officer
Jennifer led the complex tender process that resulted in Optima creating a transformative website for her organisation's service users.
Jimena Mrquez Donaher
Communications Manager
Jimena praised Optima's technical expertise and collaborative approach during their successful communications project implementation.
Nicki Blake
Marketing Communications Manager
Nicki highlighted Optima's problem-solving skills and professional management of large-scale website projects with multiple stakeholders.
Questions
What services does Optima offer?
We specialise in brand strategy, web development, digital marketing, graphic design, and UX design for businesses and organisations worldwide.
How do you work with international clients?
Our Lincoln-based team uses secure digital collaboration tools and regular face-to-face meetings to support clients across Europe, the Americas, and Asia.
What industries do you work with?
We have expertise in healthcare, education, non-profits, manufacturing, and consumer goods sectors through our diverse client portfolio.
How do you ensure project quality?
Our quality assurance process includes stakeholder reviews, technical testing, and post-launch support to guarantee deliverables meet exact specifications.
Can you handle complex branding projects?
Yes, we've successfully rebranded multinational organisations like Coveris and developed digital strategies for global health bodies.
Reviews (4)
Simon Cooper
Nov 16, 2020
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My first visit to Optima, whom are our partner for media support. Wow! They are a great team, really conscientious and professional, friendly and supportive. On top of this they have a fabulous office, the former Duke Wellington on Broadgate. What a fantastic restoration. Not only would I recommend their services, but you have to see their workplace too
Larry Locks
Dec 08, 2019
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I wholeheartedly recommend Robin and his Internet Marketing Service from Optima Design, this service has increased my business clientele significantly. With constant support and advice from Robin my sports therapy business HB sports and injury therapy has excelled. Thanks Robin.
Mohammad AlHokail
Oct 02, 2017
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One of the best (if not the best!) design agencies I have ever known, passionate team and committed towards perfection and I am proud to have them as the designers and developers of our new website. Thank you Optima Design.
Luke Thomas
Jul 01, 2017
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We have had the pleasure of working with the team at Optima over the last couple of years. In this time we have worked on a variety of projects including, exhibition stands, virtual reality demonstrations, and corporate website creation. We have always been happy with their enthusiasm and passion for the projects they have helped us with. While I have always found Julian, Lorne, Mike and the team at Optima extremely well organised and efficient, it is their willingness to provide honest feedback and guidance in advancing our business that makes them more than just another design service company
