Business Details
Bespoke Handcrafted Furniture & Upholstery in St Albans
Novita Furniture Design, under the directorship of Isaac Sellam, has been designing and creating bespoke furniture for over 30 years, as well as reupholstering existing items of furniture. We carry out all types of reupholstering, both modern and classic, with the same meticulous attention to detail as our bespoke furniture. Our workshop in St Albans, Hertfordshire, serves interior designers and private clients across London and beyond, delivering hand-crafted pieces finished to the highest quality.Isaac Sellam, also an accomplished artist, brings an artistic sensibility to every project, ensuring each piece combines functionality with aesthetic excellence. Our clients consistently praise our ability to transform their visions into reality, with testimonials highlighting our professionalism, craftsmanship, and the unique character of our work. From initial consultation to final installation, we prioritise clear communication, tailored solutions, and an unwavering commitment to quality.
Services
Bespoke Furniture
Reupholstery Service
Contemporary Lighting
Art by Isaac Sellam
Custom Upholstery
Highlights and features
- Over 30 years of experience in bespoke furniture design and craftsmanship.
- All pieces hand-crafted in-house with meticulous attention to detail.
- Proven track record serving London's leading interior designers and private clients.
- Seamless integration of artistic vision and practical functionality in every project.
- Consistently praised for professionalism, reliability, and exceptional finish quality.
What people say
Attention to detail
Professional service
Beautiful furniture
Craftsmanship excellence
Timely completion
Services
Bespoke Furniture
We design and create fully custom furniture pieces tailored to individual client specifications. Our process begins with collaborative consultations to understand client needs, followed by hand-crafted production in our St Albans workshop. Each piece combines functional design with artistic elements, using premium materials like solid oak, walnut, and brass. Clients benefit from unique, high-quality furniture that reflects their personal style and space requirements.
Reupholstery Service
Our comprehensive reupholstery service restores furniture to its original condition or transforms it with new materials and details. We handle all aspects from fabric selection to technical execution, including cushion replacement, fabric covering, and decorative elements like piping or studs. Clients receive professional advice on fabric choices and restoration techniques, ensuring their cherished furniture pieces gain renewed functionality and aesthetic appeal.
Contemporary Lighting
We craft bespoke wooden lighting solutions that serve as both functional fixtures and artistic statements. Our designs feature natural materials like oak and experimental copper elements, with options for pendant lights and custom sizes. Each piece complements our furniture collections while offering unique illumination solutions. Clients benefit from lighting that enhances their space's character while maintaining practical illumination requirements.
Art by Isaac Sellam
Isaac Sellam's contemporary abstract art collection features large-scale expressionist works on canvas and hard paper. Using acrylic and charcoal, each piece combines dynamic brushwork with textured depth, framed in gallery-style timber frames. Clients can commission custom-sized artworks that align with their interior aesthetics. This service bridges functional furniture design with fine art, offering clients a cohesive artistic experience.
Custom Upholstery
Specialised upholstery solutions for both modern and classic furniture pieces. Our process includes material assessment, fabric sourcing, and precise execution of technical details like velcro attachments or non-staple techniques. Clients receive expert guidance on fabric durability and pattern matching, ensuring their furniture maintains structural integrity while achieving desired aesthetic outcomes through professional, bespoke craftsmanship.
People
Isaac Sellam
Director & Lead Craftsman
With over 30 years in bespoke furniture design, Isaac combines master craftsmanship with artistic vision. His attention to detail and commitment to quality has earned recognition from clients and industry professionals alike.
Questions
What types of furniture do you create?
We specialise in bespoke free-standing furniture for all rooms, including desks, tables, seating, and custom pieces using materials like solid wood, brass, and upholstery.
Can you match existing furniture styles?
Yes, we excel at creating pieces that complement existing interiors while maintaining our signature quality and attention to detail.
Do you work with interior designers?
We collaborate extensively with London-based interior designers, offering tailored solutions that meet both aesthetic and functional requirements.
What is your reupholstery process?
Clients send photos for assessment, we provide quotes, then handle pickup, reupholstery with chosen fabrics, and delivery of transformed pieces.
Can I commission custom artwork?
Isaac Sellam offers bespoke abstract art commissions in various sizes, with gallery-style framing included as standard.
What areas do you serve?
Primarily London and Hertfordshire, with clients from across the UK and occasional international projects.
Reviews (3)
Lesley Moss
Jan 03, 2019
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I'm delighted with my two little stools. They are upholstered in grey and go perfectly with my room but most importantly they are so comfortable. I use one for working at my desk and the other at my keyboard. I wanted something which would be less obtrusive than my old desk chair but still work well and your stool exactly fits the bill. Thank you!
Brooke Copp-Barton
Dec 01, 2018
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Isaac is a master craftsman and I have been delighted with the furniture Novita have made for some of my client projects. Ranging from deep buttoned sofas to marble coffee tables, I have found the furniture to be excellent quality - and totally tailored to my spec. I look forward to working with them again soon.
Ashley Dartnell
Oct 16, 2018
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I purchased a beautiful coffee table and four upholstered chairs from novita and i am extremely happy with all. The table is STUNNING!!! and extremely well crafted and the chairs are comfortable and very attractive and of the highest quality. Highly recommend!
