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50+ Years
experience
Your Trusted Luxury Jewellery & Watch Specialist Since 1938
Established in 1938, Rudells has built an enduring reputation as a premier luxury jeweller in the West Midlands. Our expertise spans generations, with a deep understanding of fine jewellery and horology that informs every service we provide. We curate an exceptional selection of diamond rings, precious gemstone pieces, and prestigious timepieces from renowned brands like Chopard, Georg Jensen, and Marco Bicego. Our in-house designers create exclusive collections that blend timeless elegance with contemporary flair, available across our three Midlands showrooms in Wolverhampton, Harborne, and Birmingham. With decades of experience in valuing, repairing, and sourcing luxury items, our team combines technical mastery with personalised service.

We maintain strict quality standards through rigorous diamond certification processes and meticulous craftsmanship. As a family-owned business, we prioritise transparency in pricing, ethical sourcing practices, and long-term customer relationships. Our finance options enable clients to acquire luxury items with confidence, while our repair services ensure the longevity of treasured possessions. Through continuous investment in staff training and collection development, we uphold our position as trusted advisors in the luxury goods sector.
Services
Luxury Jewelry Fine Watches Exclusive Collections Diamond Engagement Rings Finance Options Online Ordering Showroom Consultations Gift Services Jewelry Repairs Customer Consultations
Details
  • Year established: 1938
Highlights and features
  • We offer over 80 years of expertise in luxury jewellery and watch curation
  • Our exclusive in-house collections feature handcrafted 18ct gold designs
  • We provide certified diamonds with full provenance and quality assurance
  • Our team offers impartial guidance across three Midlands-based showrooms
  • We maintain strict quality standards through professional diamond certification
What people say
Excellent advice Lovely warm welcome Knowledge and passion Refreshing change Made to feel special
Services
Luxury Jewelry
Our luxury jewellery collection features meticulously crafted pieces using 18ct gold, platinum, and precious gemstones. Each item undergoes rigorous quality checks to ensure exceptional craftsmanship. Clients benefit from expert guidance in selecting timeless pieces for special occasions or everyday wear.
Diamond Engagement Rings
We offer an extensive selection of certified diamond engagement rings, including classic solitaires and contemporary designs. Our specialists provide detailed insights into diamond quality and setting options. Customers receive comprehensive after-sales support for resizing and maintenance.
Exclusive Collections
Our exclusive collections showcase original designs created by in-house artisans using 18ct gold and premium gemstones. These unique pieces combine traditional techniques with modern aesthetics. Clients can view these collections in our Midlands showrooms or through online consultations.
Fine Watches
We stock prestigious watch brands including Chopard, DOXA, and Patek Philippe. Our experts provide detailed product knowledge and after-sales servicing. Clients can explore mechanical and quartz models with various customization options available.
Finance Options
Interest-free finance is available on most products, subject to approval. Our advisors help clients understand payment terms and eligibility criteria. This service enables customers to acquire luxury items while managing their budget effectively.
Questions
What types of jewellery does Rudells specialise in?
We specialise in luxury diamond jewellery, precious gemstone pieces, and exclusive 18ct gold collections from both international brands and our in-house designers.
Do you offer certified diamonds?
Yes, we provide certified diamonds with full documentation of quality characteristics and provenance through our Rudells Fine Diamonds collection.
What payment options are available?
We offer interest-free finance on most products, subject to approval, along with standard payment methods for both online and in-store purchases.
Where are your showrooms located?
Our three showrooms operate in Wolverhampton (97 Darlington Street), Harborne (89 High Street), and Birmingham (1 The Burlington).
Do you provide jewellery repair services?
Yes, our expert technicians offer comprehensive repair and maintenance services for all types of fine jewellery and watches.
Can I view collections online?
Our website showcases full collections with detailed specifications, while online consultations allow virtual viewing of specific pieces.
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Reviews (4)
Gareth Parkinson
Dec 20, 2021 Report
Fantastic Jewellers. Listened to my needs and found exactly what I wanted. Many thanks Jimi, I will be back!! 5 star service and 5 star product.
Yaser Mir
Sep 27, 2021 Report
Fantastic customer service experience at Rudells. We had a very positive experience as a family with Jimi Pournoori, he was very pleasant, knowledgeable and welcoming. We left very happy with our experience and purchase.
Rudells has a special ambience in the shop, with the best luxury products. We would highly recommend this local family business..
Matt Twib
Sep 18, 2021 Report
Customer service here is next level. Brilliant service and absolute confidence in any purchase. I would happily recommend and will be using them again.
Darren Evetts
Aug 21, 2021 Report
Contact this company at the end of 2019 for a price to service my watch. Having sent them the details I could see along with the watch serial number; I received an estimate. I then emailed last week to say I would bring my watch in this week and could they also provide a valuation, and that was fine. There was no mention of the increase in price on the original, now it appears incorrect, quote I received, which was expected given the passage of time. I went along today to find the price I was quoted was nearly double! Apparently, the price I was originally quoted, despite me providing all the details