Business Details
Your Trusted China Market Entry Partner in London
Founded by Domenica Dilieto, Emerging Comms was established to address critical gaps in the China marketing industry. With over a decade of sector experience, our agency rejects one-size-fits-all strategies, instead prioritising bespoke insights and cross-functional integration to deliver measurable results. Our approach combines deep market understanding with innovative campaign development, ensuring clients achieve meaningful engagement with Chinese audiences. By maintaining independence from specific media channels, we provide objective strategic recommendations tailored to each client's unique objectives.Our commitment extends beyond lead generation to comprehensive sales support, facilitating seamless transitions from marketing to conversion. This methodology has consistently delivered successful outcomes across diverse sectors including education, real estate, and healthcare. Our team's expertise in navigating China's complex digital landscape enables Western businesses to establish authentic brand presence and drive sustainable growth. Through continuous innovation and relationship-focused service, we have become trusted partners for organisations seeking to capitalise on China's market opportunities.
Services
China Market Research
WeChat Marketing
Xiaohongshu Campaigns
Douyin Advertising
Baidu PPC Management
Website Localisation
In-China Sales Support
Influencer Marketing
Event Marketing
Cross-Cultural Training
Highlights and features
- We offer 10+ years of China marketing expertise with proven campaign success
- Our bespoke strategies align with Chinese consumer values and market dynamics
- We provide end-to-end sales support from lead generation to conversion
- Our channel-agnostic approach selects optimal platforms for each market segment
- We combine creative innovation with data-driven marketing effectiveness
What people say
Positive, helpful, hard working
Flexible and innovative
Strategic recommendations
100+ media coverage
17 million+ circulation
Services
China Market Research
Our research identifies cultural and commercial insights to inform effective China market strategies. We diagnose positioning challenges and channel effectiveness while uncovering growth opportunities. This foundational work ensures all subsequent marketing activities align with Chinese consumer preferences and market realities.
WeChat Marketing
We develop comprehensive WeChat strategies leveraging official accounts, mini-programs, and content marketing. With 1.3 billion users, this platform offers unparalleled access to Chinese consumers. Our campaigns integrate e-commerce functionality and customer engagement tools to maximise brand visibility and conversion.
Xiaohongshu Campaigns
We create targeted campaigns on Xiaohongshu to reach China's GenZ demographic. Our approach combines influencer partnerships with strategic content placement to drive product discovery and brand advocacy. This platform's unique blend of social media and e-commerce capabilities delivers measurable engagement metrics.
Douyin Advertising
Our Douyin specialists develop short-form video campaigns tailored to Chinese audience preferences. We leverage platform-specific features and trending content formats to maximise brand exposure. This approach effectively reaches younger demographics while driving measurable conversion metrics for business clients.
In-China Sales Support
We provide comprehensive sales support including lead nurturing, event management, and market feedback analysis. Our local team ensures seamless transition from marketing to conversion while providing valuable market insights to refine ongoing strategies and improve ROI.
People
Domenica Dilieto
CEO
With over a decade of China marketing experience, Domenica founded Emerging Comms to address industry shortcomings. Her leadership focuses on strategic innovation and client relationship development, driving the agency's growth and maintaining its commitment to bespoke solutions.
Questions
How do you differ from other China marketing agencies?
We're independent of specific media channels, focus on bespoke strategies, and provide end-to-end sales support unlike traditional agencies.
What services do you offer for China market entry?
We provide market research, channel strategy, platform-specific campaigns, website localisation, and in-market sales support.
How do you measure campaign success?
Through defined KPIs including lead generation, conversion rates, brand visibility metrics, and ROI analysis.
Can you help with B2B marketing in China?
Yes, we specialise in B2B strategies with successful campaigns across healthcare, education, and professional services sectors.
Do you work with UK-based companies?
We have extensive experience supporting UK universities and businesses entering the Chinese market successfully.
How do you handle cross-cultural communication?
Our team combines Western business understanding with deep China market expertise to ensure effective communication strategies.
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Reviews (1)
Pst Elisha Buki
Sep 24, 2021
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