Business Details
18 Years
experience
Your Trusted Partner for Construction Marketing Solutions
Built for Marketing is an award-winning consultancy specialising in construction, building products, and the built environment sectors. Founded in 2008 by Jules Quested-Williams, we bring over 17 years of industry-specific expertise and a collective 300+ years of marketing experience to deliver strategic, results-driven solutions. Our team of seasoned professionals operates across the UK and EU, offering remote-first flexibility while maintaining a physical presence in key markets. We align marketing activities with business objectives through seven core services, including strategy development, technical content creation, and digital campaign management.Recognised by the Construction Marketing Awards (CMA) as Small Agency of the Year 2022, we combine board-level insight with hands-on execution to act as a complete outsourced marketing department. Our approach prioritises measurable outcomes such as specification growth, market share expansion, and brand credibility enhancement, serving clients from investors to construction product manufacturers.
Services
Strategy & Positioning
Brand & Messaging
100 Day Turnaround
Marketing Research
PR & Media Relations
Technical Content
Digital Campaigns
Sales Integration
Details
- Year established: 2008
Highlights and features
- We have 17 years of specialist experience in construction marketing.
- Our team possesses 300+ years of collective industry expertise.
- We focus exclusively on construction, building products, and the built environment.
- We align marketing with business objectives through proven strategies.
- We operate across the UK and EU with physical market presence.
Associations and certifications
- CMA (Construction Marketing Awards)
What people say
Indispensable part of the team
Improved competitive position
Exceeded expectations
Achieved remarkable results
Delivered quality work quickly
Services
Strategy & Positioning
We develop market positioning strategies that identify competitive advantages and align marketing activities with business objectives. Our approach combines industry-specific insights with board-level experience to create bespoke marketing plans. Clients benefit from measurable growth in specification and market share through our strategic frameworks.
Technical Content & CPDs
Specialist content creation focuses on winning specification through technical documentation and CPD materials. We translate complex product information into compelling narratives that resonate with architects and specifiers. Our content drives decision-making processes in the construction sector while maintaining technical accuracy.
Digital Campaigns
Our digital campaigns connect online activities to tangible business outcomes through targeted lead generation strategies. We implement integrated digital approaches that align with traditional marketing efforts. The service includes analytics-driven optimisation to maximise ROI for construction sector clients.
PR & Media Relations
We build brand credibility through strategic media relations and industry-specific PR campaigns. Our approach focuses on establishing thought leadership within the construction sector. Clients gain enhanced visibility through targeted media placements and sector-relevant storytelling techniques.
Sales Integration
We ensure seamless integration between marketing and sales functions to maximise business impact. Our approach creates unified strategies that align campaign timing with sales objectives. Clients benefit from improved lead conversion rates through this coordinated approach.
People
Jules Quested-Williams
Director UK & EU Office
Founder with 30+ years' experience in the built environment sector, leading new business development and client strategy implementation.
Craig Dodsworth
Associate Director, EU & UK Office
20+ years' construction marketing experience, formerly Marketing Director at Saint-Gobain and SIG plc, with expertise in strategic implementation.
Rita Barata
Associate Director, EU Office (Portugal)
Portuguese architect with marketing expertise, specialising in healthy building materials and cross-cultural market adaptation strategies.
Kerry Richards
Associate Director, UK Office
30+ years' digital marketing experience, leading client digital presence optimisation with expertise in analytics and social media strategy.
Penny Williams
Director UK Office
Specialist in content creation and event planning with broadcasting background, focusing on audio content and PR strategies for construction clients.
Questions
Why choose Built for Marketing over a generalist agency?
We focus exclusively on construction, building products, and the built environment, eliminating the need for clients to explain industry specifics.
Do you work internationally?
Yes, we have a strong presence in both UK and EU markets with physical offices in multiple countries.
What kind of results can I expect?
Our strategies deliver measurable outcomes including specification growth, market share expansion, and enhanced brand recognition.
Who leads Built for Marketing?
Founder & Managing Director Jules Quested-Williams leads with 15+ years of construction marketing experience supported by industry professionals.
What makes BFM different from agencies?
We are a business-led consultancy prioritising strategy and growth, acting as a complete outsourced marketing team.
Reviews (1)
Martin Helt
Jul 03, 2019
Report
Professional, friendly and keen to ensure relevance. The marketing activities planned have been tailored to our strengths. Highly recommended.
