Business Details
Your Trusted PR Partner for Family Brands in Bristol
Highlight P R is a full-service public relations agency specialising in family and lifestyle brands. With over two decades of experience, we deliver strategic PR campaigns, influencer marketing, and social media solutions that drive measurable results. Our team combines creative storytelling with media expertise to build brand visibility, credibility, and loyalty. We focus on sectors such as toys, licensed characters, and family food products, leveraging tailored strategies to meet client goals.Our integrated approach ensures campaigns span earned media, influencer partnerships, and digital content. We maintain strong relationships with national and trade journalists to amplify brand messages effectively. Our process prioritises insight-driven planning, targeted outreach, and transparent reporting to demonstrate ROI. We are committed to ethical practices, client collaboration, and delivering innovative solutions that stand out in competitive markets.
Services
Trade and Consumer PR
Influencer Marketing
Content and Social Media
Events and Launches
Brand Strategy
Highlights and features
- We have over 20 years of experience in PR for family and lifestyle brands.
- Specialise in toy, baby, and licensed character brand campaigns.
- Integrated approach combining PR, influencer, and social media strategies.
- Award-winning team with strong national and trade media relationships.
- Transparent reporting to demonstrate ROI and campaign effectiveness.
Services
Trade and Consumer PR
We create newsworthy stories and strategic media campaigns to boost brand awareness. Our team leverages strong journalist relationships to secure national and trade coverage. Tailored strategies ensure alignment with client goals, from product launches to thought leadership. Integrated approaches combine press office management, event support, and influencer collaborations to maximise impact across consumer and trade audiences.
Influencer Marketing
We connect brands with vetted influencers to drive authentic engagement and measurable ROI. Our campaigns include gifting, ambassador programs, and cross-platform strategies. We specialise in licensed characters and regulated categories, ensuring brand compliance. Performance tracking and content reuse across social and retail channels enhance campaign effectiveness for family and lifestyle brands.
Content and Social Media
We develop scroll-stopping social content aligned with brand values and campaign objectives. Services include strategy, video production, and community management across Instagram, TikTok, and YouTube. Integrated planning ensures synergy with PR and influencer efforts. Rights-cleared content and performance analytics deliver measurable engagement and brand growth for family-focused audiences.
Events and Launches
We design immersive events and product launches that generate media attention and consumer excitement. From pop-ups to festivals, our campaigns combine creative concepts with logistical expertise. Integrated media outreach and content capture ensure maximum reach. Tailored strategies focus on driving retail footfall, online sales, or brand awareness for family-centric products.
Brand Strategy
We develop bespoke strategies combining PR, influencer, and social media tactics to meet business goals. Insight-driven planning aligns campaigns with audience needs and cultural trends. Integrated approaches ensure consistent messaging across channels. Transparent reporting tracks performance, enabling data-driven optimisation for long-term brand success in competitive markets.
People
Nick Vellacott
PR Director
With over 20 years in PR, Nick specialises in family brands and media relations. He leads strategic campaigns for toys, licensed characters, and food products. His expertise includes journalist outreach and integrated marketing.
Questions
What services does Highlight PR offer?
We provide trade and consumer PR, influencer marketing, social media management, event planning, and brand strategy for family and lifestyle brands.
Which industries do you specialise in?
We focus on toys, licensed characters, family food products, and lifestyle brands targeting parents and children.
How do you measure campaign success?
We use transparent reporting with metrics like media coverage, engagement rates, sales uplifts, and ROI tracking.
Can you work with international brands?
Yes, we offer toolkit development for global campaigns and adapt strategies for multi-market rollouts.
How do you select influencers?
We vet creators based on audience alignment, content quality, and engagement to ensure brand-safe partnerships.
Do you handle crisis PR?
Our press office management includes reputation support, though we specialise in proactive brand-building campaigns.
