Business Details
19 Years
experience
Your Trusted Fashion Destination in Chester
Established in 2007 by Ev & Rob Welsh, erj boutique curates premium womenswear, footwear, jewellery, and homeware from UK and European designers. Located in Hoole, Chester, our independent store blends Scandinavian influences with British craftsmanship, offering a carefully selected range of products in a relaxed, community-focused environment. With over 16 years of experience in fashion retail, we prioritise personal styling and exceptional customer service, supported by our knowledgeable team and daughter Jessica, who brings her fashion degree expertise to our curation process.Our distinctive interior features whitewashed walls and faded painted floors, creating a neutral backdrop that highlights our garments' quality. We serve both local Chester residents and international visitors through in-store shopping, local delivery, and nationwide postal services.
Services
Personal Styling
Mail Order Service
Local Delivery
Curated Womenswear
Fashion Consultation
Jewellery Curation
Homeware Selection
Scandinavian Design Sourcing
Gift Shopping Service
Brand Collaboration Curation
Details
- Year established: 2007
Highlights and features
- We offer 16+ years of fashion retail expertise in Chester
- Our team provides personalized styling with industry knowledge
- We curate exclusive collections from UK and European designers
- We combine Scandinavian aesthetics with British craftsmanship
- We offer flexible delivery options across the UK
Services
Personal Styling
Our experienced team offers tailored styling guidance to help customers find garments that complement their personal style. With deep knowledge of current trends and fabric qualities, we provide expert recommendations in a relaxed, pressure-free environment. This service enhances shopping experiences by ensuring perfect fit and style alignment.
Mail Order Service
Customers can purchase items remotely through our mail order system, with secure payment options and reliable delivery. This service extends our boutique's offerings nationwide, allowing customers to access curated European collections without visiting our physical store. Full product descriptions and assistance ensure confident online purchases.
Local Delivery
We provide convenient delivery within the Chester area for customers preferring in-person transactions. This service supports local customers who wish to shop online but receive items directly at their doorstep, maintaining our commitment to community-focused retail while offering modern convenience.
Curated Womenswear
Our collection features carefully selected garments from UK and European designers, focusing on Scandinavian influences and British craftsmanship. Each piece undergoes rigorous quality checks before inclusion in our range, ensuring customers receive premium products that meet our exacting standards for style and durability.
Jewellery Curation
We source distinctive jewellery pieces from established brands like ChloBo and Ashiana, creating a cohesive collection that complements our clothing range. Our selection process prioritises unique designs and quality materials, offering customers statement pieces that enhance their personal style with authentic craftsmanship.
People
Ev Welsh
Co-Founder & Creative Director
With 16+ years in fashion retail, Ev established erj boutique to create a community-focused shopping experience. She oversees collection curation and maintains the store's distinctive aesthetic vision.
Rob Welsh
Co-Founder & Operations Director
Rob manages day-to-day operations and logistics for the boutique. His business expertise complements Ev's creative vision, ensuring smooth running of both physical and online retail operations since 2007.
Jessica Welsh
Fashion Curator
Daughter Jessica joined the business after graduating with a fashion degree from John Moore University. She contributes fresh perspectives to collection development while maintaining the boutique's signature style.
Questions
Do you offer mail order services?
Yes, we provide secure mail order services with nationwide delivery across the UK through our online store.
What brands do you stock?
We feature collections from Masai, Scotch and Soda, ChloBo, Rains, and Scandinavian designers like Ilse Jacobsen and Rosemunde.
Where are you located?
We're situated in Hoole village, just outside Chester city centre, within an independent retail hub.
Can I get styling advice online?
Yes, our team offers virtual styling guidance through our website's contact options and social media channels.
Do you deliver locally?
We offer local delivery within the Chester area for online purchases, combining convenience with personal service.
What payment methods do you accept?
We accept major credit/debit cards including Visa, MasterCard, and contactless options like Apple Pay.
Reviews (2)
Annie Kille
Sep 18, 2020
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Shop selling new ladies cLothing with good mix of UK and European brands and styles, handmade silver and gold jewellery and other accessories. Low to high price range. Walk through to their
boutique adjacent selling quality designer and high street pre-loved clothing and shoes. Very friendly welcoming environment. Set aside some time to browse!
boutique adjacent selling quality designer and high street pre-loved clothing and shoes. Very friendly welcoming environment. Set aside some time to browse!
Justine Williams
Jul 02, 2019
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Friendly staff and an amazing selection of clothes shoes jewellery etc...everything you need from head to toe to create the perfect outfit you want/need!
