Business Details
22 Years
experience
Your Trusted Partner for Financial Advisers Solutions
Fish Financial was founded in 2004 with a clear mission: to improve every individual's relationship with their wealth by making it a positive force for the future. As a Chartered financial planning firm, we combine technical excellence with a client-centric approach, offering bespoke wealth management solutions tailored to high-net-worth individuals and institutions. Our team of award-winning professionals brings decades of experience in pensions, tax planning, and investment management, ensuring clients receive institutional-calibre fund management typically reserved for large entities. We pride ourselves on explicit risk control, wide diversification, and unconstrained investment strategies that prioritise skill-based returns over market dependency. Recognised as one of the Best Places to Work and multiple award winner for financial advisory excellence, we maintain rigorous compliance with regulatory standards while fostering continuous professional development. Our holistic services encompass financial planning, asset protection, inheritance strategies, and sustainable investing, all delivered through a collaborative partnership model that values transparency and long-term client relationships.With offices across the UK, including London, Bath, and Bristol, we serve clients with investable assets of 250,000 or more, providing access to private equity and alternative investments unavailable in mainstream markets. Our proprietary technology platform and Wealth Index tools offer clients real-time insights into their financial position and growth potential. Through regular webinars, market analysis, and thought leadership publications, we keep clients informed about economic trends and investment opportunities. Our commitment to responsible investing ensures clients' portfolios align with their ethical values while maintaining robust financial performance. This combination of technical expertise, technological innovation, and personal service has established Fish Financial as a trusted leader in UK wealth management.
Services
Financial planning
Pensions planning
Tax reduction
Wealth consolidation
Asset protection
Inheritance planning
Investment management
Sustainable investing
Portfolio management
Risk-adjusted returns
Details
- Year established: 2004
Highlights and features
- Award-winning financial advisory services since 2004
- Chartered financial planning firm with highest technical standards
- Decades of experience in institutional-calibre investment management
- Bespoke financial plans tailored to individual life goals
- Explicit risk control with wide diversification strategies
Associations and certifications
- Chartered Financial Planner
What people say
Award-winning services
Expert financial planning
Client-focused approach
Institutional-calibre investments
Chartered status
Services
Financial planning
Our financial planning service creates bespoke strategies to help clients achieve their life goals through comprehensive analysis of assets, pensions, and tax positions. We specialise in crafting long-term plans that address retirement needs, inheritance strategies, and risk management while maintaining tax efficiency. With Chartered status recognition, our planners combine technical expertise with personal service to deliver actionable roadmaps for wealth optimisation.
Investment management
Saltus Asset Management provides institutional-calibre investment solutions with a proven track record of generating risk-adjusted returns. Our unconstrained approach combines explicit risk controls, wide diversification, and access to alternative investments typically unavailable to private clients. The team employs manager selection expertise to build portfolios where returns depend on skill rather than market movements, aligning with clients' specific risk profiles and financial objectives.
Pensions planning
We specialise in comprehensive pensions planning to ensure financial security during retirement while maximising tax efficiency. Our services cover pension consolidation, drawdown strategies, and lifetime allowance management, addressing the complex needs of high-net-worth individuals. With expertise in UK pension regulations, we help clients navigate tax implications and create sustainable income streams tailored to their retirement aspirations.
Tax reduction
Our tax reduction strategies focus on minimising liabilities through legitimate tax wrappers, inheritance tax mitigation, and income tax optimisation. We employ specialist knowledge of UK tax laws to structure investments and wealth transfers efficiently, ensuring compliance while preserving capital. Services include VCT planning, pension contributions, and strategic asset allocation to enhance after-tax returns.
Sustainable investing
Fish Financial offers sustainable investing solutions that align financial objectives with environmental and social values. Our approach integrates ESG factors into investment decisions while maintaining rigorous risk-adjusted return targets. We provide access to responsible investment funds and impact investing opportunities, ensuring clients' portfolios reflect their ethical priorities without compromising financial performance through our proprietary selection process.
People
Adam Long
Managing Director of Saltus Asset Management
With over 20 years' experience in asset management, Adam leads Saltus Asset Management's investment strategy. He oversees portfolio construction and manager selection while maintaining the firm's commitment to risk-controlled, skill-driven returns.
Andy Cawker
Chairman of Fish Financial LLP
As board chairman, Andy provides strategic leadership across both Fish Financial and Asset Management divisions. His expertise in financial services governance ensures the firm maintains its Chartered standards and regulatory compliance.
Charles Ambler
Co-Chief Investment Officer
Charles co-leads investment strategy with 25 years' industry experience. He specialises in alternative investments and private equity, bringing institutional expertise to private client portfolios through Saltus's unconstrained approach.
David Cooke
Co-Chief Investment Officer
David shares responsibility for investment decision-making, focusing on risk management frameworks and portfolio diversification strategies. His institutional background enhances Saltus's ability to deliver professional-grade investment solutions.
Joshua Biele
Investment Analyst
Joshua supports the investment team with market analysis and portfolio monitoring. His research focuses on manager performance evaluation and emerging investment opportunities within Saltus's diversified strategy.
Questions
What services does Saltus Partners offer?
Saltus Partners provides wealth management, financial planning, pensions advice, tax optimisation, and institutional-calibre investment management services tailored to high-net-worth individuals and institutions.
Who are Saltus Partners' typical clients?
We work with individuals holding £250,000+ in investable assets, including pensions and tax wrappers, as well as institutional clients seeking professional wealth management solutions.
What makes Saltus Partners different from other financial advisers?
As a Chartered financial planning firm with award-winning investment management capabilities, we combine institutional expertise with personal service, offering access to alternative investments typically unavailable in mainstream markets.
How does Saltus Partners approach investment management?
Our investment approach focuses on explicit risk control, wide diversification, and unconstrained strategies that prioritise skill-driven returns over market dependency, with a strong emphasis on sustainable investing options.
Where are Saltus Partners' offices located?
We have offices in Whiteley, London, Bath, Bristol, Newcastle, and other UK locations, providing nationwide coverage while maintaining local market expertise.
What qualifications and accreditations does Saltus Partners hold?
Saltus Partners is a Chartered financial planning firm regulated by the Financial Conduct Authority, with multiple industry awards recognising our advisory excellence and investment performance.
