Business Details
37 Years
experience
Your Trusted Car Dealership in Chiswick
Norton Way Honda was established in 1989 through a management buyout of a dual-brand dealership, evolving into a multi-award-winning automotive group with 10 locations across Hertfordshire and West London. We represent leading brands including Honda, Nissan, Kia, Mazda, Peugeot, and Citron, offering new and used vehicles, aftersales services, and fleet solutions. Our commitment to excellence is demonstrated through our 35+ years of industry experience, 15,000+ vehicles in stock, and recognition as 'Best EV Dealership' and 'Great Place To Work'.We prioritise customer satisfaction through manufacturer-trained specialists, transparent finance options, and sustainability initiatives like solar-powered showrooms. Our team of experts delivers tailored solutions for individual motorists and corporate clients, supported by ISO27001-certified data security and a customer-centric approach that has earned us multiple industry accolades.
Services
New Cars
Used Cars
Aftersales Services
Fleet Solutions
Electric Vehicles
Details
- Year established: 1989
Highlights and features
- Award-winning EV dealership with specialist knowledge
- 35+ years serving London and Hertfordshire communities
- Transparent finance options through FCA-regulated brokers
- Sustainability-focused operations with solar-powered facilities
- Manufacturer-trained technicians for all major brands
Associations and certifications
- ISO27001
What people say
Award-winning service
Transparent pricing
EV expertise
Sustainable operations
Trained specialists
Services
New Car Sales
We offer the latest models from Honda, Nissan, Kia, Mazda, Peugeot, and Citron with transparent pricing. Our sales team provides expert guidance on vehicle specifications, finance options, and manufacturer warranties. Customers benefit from competitive offers, part-exchange valuations, and access to exclusive brand-specific promotions across our 10 dealership locations.
Electric Vehicles
As the UK's leading EV dealership, we specialise in electric vehicle sales, charging infrastructure, and vehicle-to-grid technology. Our experts provide tailored advice on range optimisation, government incentives, and charging solutions. We offer test drives, home charger installations, and ongoing support for all major EV brands.
Aftersales Services
Our manufacturer-trained technicians deliver scheduled servicing, MOT testing, and repairs using genuine parts. Services include tyre replacements, alloy wheel repairs, and bodywork restoration. We offer fixed-price servicing plans and genuine warranty protection across all vehicle brands.
Fleet Management
We provide tailored fleet solutions including contract hire, outright purchases, and benefit-in-kind taxation advice. Our corporate team offers on-site consultations, vehicle familiarisation sessions, and fleet-specific pricing. Services include maintenance packages, charging infrastructure for electric fleets, and dedicated account management.
Used Cars
With over 600 quality-checked used cars available, we offer competitive pricing and comprehensive warranties. Our stock includes certified pre-owned vehicles with service history verification. Customers can reserve vehicles online, access finance options, and benefit from our price-match guarantee.
People
Jason Cranswick
Managing Director
With over 20 years in automotive leadership, Jason oversees Norton Way Honda's strategic direction. He has driven multiple award wins and expanded the business to become a leading UK dealership group.
Ben Athow
Head of Marketing
Ben leads our award-winning marketing team, responsible for innovative campaigns and digital transformation. He received the 'Outstanding Contribution' award for our vehicle-to-grid project initiatives.
Scott Staines
Head of Customer Quality
Scott ensures exceptional customer experiences across all touchpoints. He manages quality control processes and directly handles customer feedback to maintain our high service standards.
Questions
What brands does Norton Way Group represent?
We represent Honda, Nissan, Kia, Mazda, Peugeot, and Citroën across our 10 dealership locations.
Do you offer electric vehicle expertise?
Yes, we're recognised as the UK's leading EV dealership with specialist charging solutions and vehicle-to-grid technology.
Are finance options available?
We offer FCA-regulated finance through carefully selected lenders with transparent commission arrangements.
What aftersales services do you provide?
We offer manufacturer-standard servicing, MOTs, tyre replacements, body repairs, and genuine parts supply.
Are there charging facilities at your dealerships?
Our Brentford Kia dealership features bi-directional chargers supporting vehicle-to-grid technology demonstrations.
Videos
Reviews (7)
Bruno Zago
Dec 12, 2021
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Went to drop off the Ducati Scrambler Im trading in for my CRF (hopefully wont be long now) and for a cold winters day the dealer was quite busy - As always very professional staff, great to see Alex now working there and thanks to Mark for keeping me updated
Iain Turner
Nov 28, 2021
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Ive been dealing with Norton Way for around six years, and theyve always been friendly, helpful, accommodating, with no pressure on the sales side, and prompt & efficient on the service side. Theyve sorted out any issues with a minimum of fuss. I wish all dealerships were run like this!
Joseph De Ronde
Nov 25, 2021
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Great service from these guys. If you are looking for a new car, these guys will look after you. The service team are very professional, quick and thorough. I have a service plan, so not sure what they are like on price, but I always get great service and aftercare.
Sam Whiting
Nov 05, 2021
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Big thanks to Jamie for his professionalism on my purchase of my CRV , made the whole process easy , prompt replies to phone calls and emails, thanks again
Vignesh N. Y.
Oct 24, 2021
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I purchased a car by just looking at am Auto Trader advert. Three things that stand out for me here.
1. The non pressured environment helping one make a considered decision.
2. The car was as advertised , all dealer service history, accurate pictures and a video
3. Personalised and top service from Josh , which was much appreciated and well worth the near 2 hr drive for collection. Do not hesitate to buy from them.
1. The non pressured environment helping one make a considered decision.
2. The car was as advertised , all dealer service history, accurate pictures and a video
3. Personalised and top service from Josh , which was much appreciated and well worth the near 2 hr drive for collection. Do not hesitate to buy from them.
James D.
Oct 21, 2021
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Big thanks to Simon and Chris who have made the car buying experience a painless one.
Rang Simon who immediately offered a test drive for a golf which went well then discussed and negotiated with Chris with no BS. No pushy tactics and a very smooth process. Let's just hope the delivery of the vehicle is as good as the sales process!
Rang Simon who immediately offered a test drive for a golf which went well then discussed and negotiated with Chris with no BS. No pushy tactics and a very smooth process. Let's just hope the delivery of the vehicle is as good as the sales process!
Mike Bentley
Oct 03, 2021
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Great as I have come to expect over more years as a customer than I care to remember coffee was good but no donuts.
