Business Details
27 Years
experience
Your Specialist Car Insurance Experts in Wolverhampton
Established in 1999, we are a specialist motor insurance broker dedicated to providing tailored solutions for drivers often underserved by mainstream providers. Our approach combines cutting-edge technology with over 25 years of industry expertise to treat clients as individuals, not statistics. We collaborate with a panel of 20+ leading insurers to secure competitive policies for young drivers, convicted drivers, van operators, and motorbike enthusiasts. Our founders, Mark Woods and Richard Dornan, leveraged 50 years of combined experience to create a business focused on affordability, accessibility, and exceptional service. Today, we continue this legacy through innovative telematic products under our Aura brand while maintaining a strong commitment to community support, having raised over 40,000 for charities.Our Wolverhampton-based team of car enthusiasts and insurance specialists prioritises customer needs, ensuring policies align with individual requirements rather than generic profiles. We operate as an authorised and regulated entity by the Financial Conduct Authority (312245), with a registered office in Pendeford Business Park. Through continuous market expansion, we now serve niche segments including tradesmen and specialist vehicle owners, maintaining our core principle of delivering quality insurance at accessible prices.
Services
Young Driver Insurance
Convicted Driver Insurance
Van Insurance
Motorbike Insurance
Telematic Insurance
Details
- Year established: 1999
Highlights and features
- 25 years' experience in specialist motor insurance
- Partnerships with 20+ leading insurers
- Tailored policies for non-standard drivers
- Aura telematic products for young drivers
- Charity fundraising exceeding 40,000
Associations and certifications
- Financial Conduct Authority
Services
Young Driver Insurance
Specialist insurance for young motorists using telematic technology to reward safe driving. Our Aura brand offers competitive rates based on actual driving behaviour rather than statistical risk profiles. Policies help new drivers build experience while maintaining affordability through performance-based premiums.
Convicted Driver Insurance
Tailored policies for drivers with convictions or claims history. We work with 20+ insurers to find acceptable coverage options where mainstream providers might refuse. Our approach focuses on individual circumstances rather than blanket exclusions, ensuring fair pricing for rehabilitated drivers.
Van Insurance
Comprehensive protection for van operators including business use, cargo, and specialist conversions. Available for both personal and commercial van users, with flexible terms accommodating varied usage patterns and load requirements.
Motorbike Insurance
Insurance solutions for motorbike enthusiasts covering various bike types and rider experience levels. Policies include protection for specialist modifications and flexible mileage options, with pricing reflecting actual riding patterns and safety records.
Telematic Insurance
Technology-driven insurance using driving data to determine premiums. Our Aura brand specialises in this area, offering young drivers the opportunity to reduce costs through demonstrable safe driving habits monitored via in-vehicle devices.
People
Mark Woods
Co-Founder
Co-founded Premium Choice in 1999 with 25+ years of insurance experience. Focused on creating accessible motor insurance solutions for niche markets while maintaining strong insurer relationships.
Richard Dornan
Underwriting and Business Development Director
Co-founder with 25+ years in insurance. Leads business expansion and underwriting strategy, maintaining partnerships with 20+ leading insurers to secure competitive policy options.
Questions
What specialist insurance products do you offer?
We provide insurance for young drivers, convicted drivers, van operators, motorbike enthusiasts, and tradesmen. Our Aura brand specialises in telematic policies for young drivers.
How do you find competitive insurance rates?
We work with a panel of 20+ leading insurers and use technology to assess individual risk factors, allowing us to secure competitive pricing tailored to specific circumstances.
Are you regulated by any official body?
Yes, we are authorised and regulated by the Financial Conduct Authority (reference 312245) and registered in England (company number 03845329).
How can young drivers benefit from your services?
Our Aura brand offers telematic insurance that rewards safe driving through performance-based premiums, helping young drivers build their insurance history affordably.
What areas do you cover?
We operate throughout the United Kingdom, providing specialist motor insurance solutions to drivers regardless of their location.
How long have you been in business?
We've been operating since August 1999, celebrating 25 years in the specialist motor insurance market in 2024.
Reviews (1)
G. D.
Jun 17, 2013
Report
EDIT: In the interests of honesty I want to add that Premium Choice have now called me and apparently realised the mistake was entirely their fault. They are no longer demanding the money from me. I'm happy about that but it's a shame it happened and that it took so much stress, hassle and effort on my part. Avoid this terrible company at all costs. They wrote to me demanding more money because they claimed I'd lied about the date I got my driving licence. Apparently the true date would have meant a higher premium. I went through the quotes system and the price was still the same
