Business Details
29 Years
experience
Expert Brand Design & Marketing Solutions
Established in 1997, Cream Design has built a reputation for delivering strategic branding solutions that combine creativity with commercial effectiveness. Our team of experienced designers and strategists specialises in creating clear, impactful visual identities across print and digital platforms. With over two decades of expertise, we work collaboratively with clients ranging from SMEs to major organisations, ensuring each project benefits from our transparent process and deep industry knowledge. Our commitment extends beyond client work through active community involvement, including co-organising the First Friday Club networking event and supporting local charities. The agency's approach prioritises simplicity and functionality, demonstrated through successful rebranding projects that have delivered measurable business outcomes for clients like Intelligent Health and Launchpad.Our physical presence in central Reading, just five minutes from the station, provides convenient access while maintaining strong local connections. The team's collective experience spans multiple design disciplines, from brand identity development to architectural graphics and digital campaigns. We maintain a flexible yet rigorous methodology that balances creative exploration with practical execution, ensuring solutions remain both innovative and commercially viable. This philosophy has sustained long-term client relationships and earned recognition through industry awards. Our dedication to quality is reflected in every deliverable, whether crafting logos for Premier League football clubs or developing comprehensive brand guidelines for charitable organisations.
Services
Brand Identity
Website Design
Marketing Collateral
Logo Design
Architectural Graphics
Details
- Year established: 1997
Highlights and features
- We have over 25 years combined experience in brand design and marketing
- Our team maintains transparent, collaborative working processes with clients
- We actively support local charities and community initiatives
- Our work has delivered 900% fundraising increases post-rebranding
- We serve diverse sectors from SMEs to international organisations
Services
Brand Identity
We create cohesive visual identities that reflect your business values and resonate with target audiences. Our approach combines strategic research with creative execution to develop distinctive brand assets. These solutions help organisations establish market presence and maintain consistent communication across all touchpoints.
Website Design
Our website designs balance aesthetic appeal with user experience and technical functionality. We create responsive platforms that effectively showcase your brand while meeting specific business objectives. Each site is optimised for engagement and performance across devices and digital channels.
Marketing Collateral
From brochures to packaging, we produce high-quality printed materials that reinforce brand consistency. Our designs ensure professional presentation while delivering clear messaging and visual impact for both physical and digital distribution.
Logo Design
We craft distinctive logos that encapsulate brand essence and create lasting impressions. Each design undergoes rigorous development to ensure versatility across applications while maintaining strong visual recognition and professional presentation.
Architectural Graphics
Our spatial design solutions integrate branding with physical environments. We create wayfinding systems and architectural elements that enhance brand visibility while improving user experience in commercial and public spaces.
People
Helen Waring
Account Director Co-founder
With over 35 years in design, Helen combines industry expertise with charity work. She manages client relationships while maintaining active involvement in local community projects and mentoring initiatives.
Barnaby Firth
Creative Director
A seasoned designer with 25+ years experience, Barney co-founded Cream Design in 1997. He leads creative direction while balancing family commitments and maintaining his passion for sports and design innovation.
Andrew Taplin
Senior Designer
With 18 years at Cream Design, Andy specialises in translating client needs into effective visual solutions. His expertise spans multiple design disciplines while adapting to evolving industry demands and technologies.
Questions
What industries do you work with?
We work across diverse sectors including healthcare, education, sports, charities, and commercial enterprises, adapting our expertise to each client's specific needs.
How long does a typical branding project take?
Project timelines vary but typically range from 4-12 weeks depending on scope, with clear milestones established during initial strategy sessions.
Do you handle both print and digital design?
Yes, we provide comprehensive design solutions covering print materials, digital platforms, and environmental graphics with consistent brand application.
How do you measure branding effectiveness?
We track metrics like client engagement, market recognition, and business outcomes through post-project evaluations and client feedback mechanisms.
Can you work with remote clients?
While based in Reading, we successfully collaborate with clients nationwide using digital tools while maintaining our quality standards and communication protocols.
Do you offer community support services?
We actively support local charities through discounted rates, pro-bono work, and sponsorship initiatives as part of our ongoing community commitment.
