Business Details
Your Trusted Marketing Partner in Letchworth
Chic Marketing, founded by Chris Burniston, brings decades of hands-on marketing expertise to businesses seeking strategic growth. With a career spanning roles as a one-man marketing department for diverse enterprises, I have honed the ability to craft tailored strategies that align with client objectives. My background includes developing global digital campaigns for multimillion-pound companies, designing full marketing strategies for SMEs, and teaching digital marketing principles.I specialise in transforming complex challenges into actionable plans, ensuring clients maximise ROI while navigating tight deadlines and budgets. Every aspect of this businessfrom website design to content creationis managed in-house, reflecting my commitment to quality and client-centric solutions. My approach prioritises clarity, practicality, and measurable outcomes, making marketing accessible and effective for businesses at any stage.
Services
Marketing Strategy
Digital Marketing
Email Marketing
SEO Services
Segmentation Targeting
Highlights and features
- We offer 20+ years of hands-on marketing experience across B2B and B2C sectors.
- Our strategies combine global expertise with SME-friendly, budget-conscious solutions.
- We deliver end-to-end services, from audit to implementation, with in-house expertise.
- Our client-focused approach ensures transparency, with no hidden fees or jargon.
- We guarantee actionable insights tailored to your business's unique challenges.
Services
Marketing Strategy
We develop custom marketing strategies aligned with your business objectives. Our process includes objective setting, audience segmentation, and channel selection to ensure focused, results-driven campaigns. With expertise in both B2B and B2C sectors, we help SMEs maximise ROI through realistic, data-backed plans tailored to your resources and market demands.
Digital Marketing
Our digital marketing services enhance online visibility through SEO, PPC, social media, and website optimisation. We create targeted campaigns that drive engagement and conversions, leveraging analytics to refine strategies continuously. Whether you need a complete digital overhaul or support for specific channels, we deliver scalable solutions for sustainable growth.
Email Marketing
We design and manage email marketing campaigns to nurture leads and retain customers. Services include newsletter creation, automated workflows, and A/B testing to improve open and conversion rates. Our approach ensures your messages resonate with recipients, turning casual subscribers into loyal advocates while maintaining compliance with data regulations.
SEO Services
Our SEO services boost organic search rankings through on-page, technical, and off-page optimisation. We conduct keyword research, content audits, and competitor analysis to improve visibility and drive targeted traffic. By aligning with Google's best practices, we help businesses attract high-intent audiences and maintain long-term competitiveness in crowded markets.
Segmentation Targeting
We identify and segment your target audience using demographic, psychographic, and behavioural data. This allows for hyper-targeted campaigns that increase relevance and engagement. Our strategies ensure your marketing efforts reach the right people at the right time, improving conversion rates and reducing wasted resources on unqualified leads.
People
Chris Burniston
Owner and Founder
Chris has over 20 years of marketing experience, including roles at multibillion-dollar firms and SMEs. He holds a marketing degree and postgraduate diploma, and specialises in strategic planning and digital transformation.
Questions
What services does Chic Marketing offer?
We provide marketing strategy, digital marketing, SEO, email campaigns, and segmentation solutions tailored to SMEs.
How do you tailor strategies for small businesses?
We focus on budget-friendly, scalable solutions that align with your specific goals and market position.
What sets Chic Marketing apart from competitors?
Our hands-on expertise, transparent communication, and commitment to measurable, client-centric results differentiate us.
Can you help improve underperforming marketing campaigns?
Yes, we conduct audits to identify gaps and redesign campaigns for better ROI.
Do you work with businesses outside Letchworth?
While based in Letchworth, we support clients nationwide through remote collaboration.
