Business Details
15 Years
experience
Your Trusted Digital Marketing Partner in Cheltenham
Media Waypoint is a Cheltenham-based digital marketing agency established in 2011, born from a breakaway team of a full-service design agency. We specialise in creating integrated, data-driven strategies that combine SEO, PPC, social media, and email marketing to deliver measurable results. Our approach prioritises transparency, avoiding industry jargon while maintaining full accountability for every marketing pound spent.With over 15 years of Google Ads experience, we focus on building long-term client relationships through honest communication and adaptive strategies that evolve with search algorithms and market trends. Our team combines technical expertise with creative problem-solving to optimise digital presence across multiple channels, ensuring clients achieve tangible business growth through targeted online campaigns.
Services
SEO
PPC Management
Social Media Marketing
Email Marketing
Remarketing
Details
- Year established: 2011
Highlights and features
- Joined-up digital marketing approach across all campaigns
- Results-driven with full performance transparency
- Plain-speaking communication without technical jargon
- Comprehensive pre-campaign research and benchmarking
- Flexible month-to-month contracts with no long-term commitments
Associations and certifications
- Google Partner
What people say
Measurable results
Creative solutions
Targeted following
Strong brand awareness
Excellent ROI
Services
SEO
Our SEO specialists create holistic strategies combining keyword research, content optimisation, and backlink building to improve organic search rankings. We focus on technical SEO improvements, competitor analysis, and content creation that aligns with user intent. By tracking performance metrics and adapting to algorithm changes, we help businesses achieve sustainable first-page visibility on Google and Bing.
PPC Management
Our certified Google Ads experts develop targeted pay-per-click campaigns that maximise ROI while minimising wasted spend. We conduct comprehensive keyword research, create compelling ad copy, and implement conversion tracking to optimise campaign performance. With ongoing bid management and audience targeting, we ensure your ads reach the right prospects at the right time across search networks.
Social Media Marketing
We develop multi-channel social media strategies that build brand awareness and drive customer engagement. Our services include content creation, paid social advertising, audience targeting, and performance analytics. By combining organic posts with strategic ad spend, we help businesses connect with their target audiences across major platforms like Facebook, Instagram, and LinkedIn.
Email Marketing
Our email marketing services focus on creating targeted, GDPR-compliant campaigns that nurture customer relationships and drive conversions. We offer database cleaning, content creation, and HTML email design that bypasses spam filters. Through detailed analytics and A/B testing, we optimise open rates, click-through rates, and conversion metrics to maximise campaign effectiveness.
Remarketing
We implement strategic remarketing campaigns that re-engage website visitors and convert interested prospects. Using Google Ads and Facebook Pixel technology, we create custom audience segments based on user behaviour. Our targeted ad campaigns follow potential customers across the web, reminding them of your products or services and encouraging them to complete desired actions.
People
Paul
Founder
Paul founded Media Waypoint in 2011 after identifying a gap in the market for transparent digital marketing services. With over 15 years of Google Ads expertise, he leads strategic campaign development while maintaining direct client relationships. His background in traditional marketing provides valuable perspective on digital transformation.
Questions
What digital marketing services do you offer?
We offer comprehensive digital marketing services including SEO, PPC management, social media marketing, email marketing, and remarketing strategies.
Are you a certified Google Partner?
Yes, we are a certified Google Partner agency with over 15 years of experience managing Google Ads campaigns.
Do you work with local businesses?
We specialise in helping Cheltenham and Tewkesbury businesses improve their online presence while serving clients across the UK.
How do you measure campaign success?
We use detailed analytics to track KPIs like conversion rates, ROI, website traffic sources, and engagement metrics across all marketing channels.
What makes your agency different?
Our joined-up approach combines multiple digital marketing channels with complete transparency and no long-term contracts.
Can you help with local SEO?
Yes, we offer local SEO services that help businesses appear in location-based search results and Google Maps listings.
Reviews (5)
Emma Harber
Jul 22, 2021
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Ive worked with the team at Media Waypoint on multiple campaigns and have always been incredibly impressed not only by the professional, friendly service, but the excellent results they deliver time and time again. Ive always found them to exceed at offering creative, thoughtful, results-driven solutions, and would highly recommend them for digital marketing and social media support.
Dan Slinger
Jun 10, 2019
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I worked with Media Waypoint for a number of years to help with our SEO and PPC campaigns to develop and grow our e-commerce business. Working within set budgets, in-line with peak seasons of the business, they were able to demonstrate a healthy return on investment while maintaining a strong conversion rate. This was all supported by monthly reports to show the spend and sales for both organic and PPC traffic.
Id recommend any SME looking for a digital agency to contact Media Waypoint.
Id recommend any SME looking for a digital agency to contact Media Waypoint.
John Hawthorne
Oct 13, 2014
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Media Waypoint handle all our Social Media needs and ensure that our online profile is up-to-date and generating the best possible engagement and reach. I have used them for over three years and value their input.
Mark Morris
Sep 27, 2014
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Being a small business its important for us that we keep control of our marketing spend and get maximum return on investment. Media Waypoint understand this need perfectly and have put together a successful social media and AdWords campaign that has exceeded my expectation and met the brief perfectly. Media Waypoint continue to manage my online marketing and I dont hesitate in recommending them.
Alan Parker
May 13, 2014
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I have used Media Waypoint for many years now and since they took over my online marketing, my business has gone from strength to strength. They got to grips with my PPC campaigns, saving me money while also improving performance and I am now finally appearing on page one of Google as a result of their SEO efforts. Their input into my website has also been useful, working alongside my existing web agency. I don't hesitate in recommending and felt compelled to rate them!
