Business Details
28 Years
experience
Digital Blonde | Strategic Marketing Solutions UK
Digital Blonde is a marketing agency that combines decades of industry experience with psychological insights to deliver impactful campaigns. Our team specialises in food and hospitality marketing while serving diverse sectors across the UK. We prioritise consumer behaviour analysis to create strategies that drive measurable business outcomes. Our comprehensive services include research, strategic planning, communications, public relations, and tailored training workshops. With a proven track record spanning 25 years, we collaborate closely with clients to understand their unique challenges and opportunities. Our approach integrates academic rigour through Karen Fewell's Masters in Consumer Psychology, ensuring campaigns are evidence-based.We deliver full research analysis with actionable recommendations to maximise client ROI. Our creative communications combine strategic thinking with memorable content across digital platforms and traditional media. The team's deep sector knowledge spans hotels, restaurants, food manufacturers, and industry associations. We maintain a client-centric focus through transparent collaboration and scientifically informed marketing practices. Our commitment to innovation is demonstrated through bespoke workshops like the Frogglewoggle creativity sessions.
Services
Marketing Research
Strategic Planning
Communications
PR Campaigns
Training Workshops
Details
- Year established: 1998
Highlights and features
- We combine 25 years' marketing experience with consumer psychology expertise
- Our campaigns are informed by Karen Fewell's Masters in Consumer Psychology
- We offer comprehensive services from research to implementation across multiple sectors
- Our team has deep industry knowledge in hospitality, food and drink sectors
- We deliver measurable results through evidence-based marketing strategies
Services
Marketing Research
Our research services combine traditional and digital methodologies to uncover consumer insights. We conduct focus groups, satisfaction surveys, and mystery visits while applying psychological principles to interpret findings. The team delivers comprehensive analysis with actionable business recommendations to optimise marketing effectiveness and customer engagement.
Strategic Planning
We develop tailored marketing strategies aligned with business objectives through collaborative workshops. Our approach integrates competitive analysis, customer profiling, and behavioural insights to create actionable plans. With 25 years' experience, we help clients maximise ROI while maintaining scientific rigour in campaign development.
Communications
Our communications services create memorable brand experiences through strategic content. We produce websites, social media campaigns, and video content informed by consumer psychology. The team ensures all materials drive customer action while maintaining brand consistency across digital and traditional platforms.
PR Campaigns
We execute targeted PR campaigns across hospitality, food and drink sectors. Our services include media relations, press releases, and reputation management. With experience in regional and national campaigns, we help clients build brand awareness and maintain positive public perception through strategic storytelling.
Training Workshops
Our interactive workshops combine psychology with practical marketing skills. We offer courses on social media strategy, consumer behaviour, and creative innovation. The Frogglewoggle sessions and custom programmes help teams develop evidence-based marketing approaches through engaging, hands-on learning experiences.
People
Karen Fewell
Founder
Karen leads Digital Blonde with 25 years' marketing experience. She holds a Distinction in Consumer Psychology, applying scientific methods to campaign development. Her expertise spans hospitality, food sectors and cross-industry marketing strategies.
Nicola
Marketing Strategist
Nicola specialises in strategic planning with extensive experience in hospitality marketing. She works closely with clients to translate research insights into actionable marketing strategies that deliver measurable business results.
Craig
PR Director
Craig manages PR campaigns across multiple sectors including food and drink. With expertise in media relations and campaign execution, he develops strategies that enhance brand visibility and public perception.
Fran
Creative Director
Fran leads creative content development, combining design expertise with psychological insights. She oversees the production of marketing materials that engage audiences and drive customer action through strategic visual communication.
Louise
Research Specialist
Louise conducts comprehensive market research using both traditional and digital methodologies. Her work includes focus groups, surveys and behavioural analysis to provide data-driven insights that inform marketing strategies.
Questions
What makes Digital Blonde different from other marketing agencies?
We uniquely combine consumer psychology with marketing expertise, using scientific methods to inform campaigns. Our team's deep sector knowledge in hospitality and food sectors delivers practical, evidence-based solutions.
Which industries do you specialise in?
While we work across multiple sectors, our core specialisms are hospitality, food and drink industries. We also have experience in construction, fashion and stationery sectors through our diverse client portfolio.
What services do you offer?
We provide full-service marketing including research, strategy development, communications, PR campaigns and custom training workshops. Our psychology-driven approach ensures measurable business outcomes for clients.
How do you measure campaign success?
We use a combination of quantitative research, customer satisfaction surveys and behavioural analysis to evaluate effectiveness. Our scientific approach ensures campaigns deliver tangible ROI and meet predefined business objectives.
Can you work with businesses outside London and Yorkshire?
Yes, we serve clients across the UK with both remote and on-site support. Our team has successfully delivered projects nationwide through digital collaboration tools and strategic partnerships.
