Business Details
Expert Fractional Marketing Consultancy Services
At Leading Motion, we empower ambitious businesses with expert fractional marketing consultancy that delivers clarity, creativity, and commercial results. Founded over 15 years ago, our mission is to bridge the gap between strategy and execution by offering flexible, senior-level marketing leadership without the cost or commitment of a full-time hire. With over 45 years of combined experience across agency and in-house roles, we bring a forward-thinking mindset, attention to detail, and a strong focus on return on investment to every project. Our team, led by a Fellow of the Chartered Institute of Marketing, combines big-picture strategy with creative ideas that cut through the noise, working closely with clients to execute tailored plans aligned with their business goals. We serve businesses across sectors including legal, property, finance, hospitality, manufacturing, health, and professional services, helping them transform marketing into a true driver of growth.Our values prioritise measurable outcomes, honest conversations, and straightforward advice, ensuring marketing efforts remain purposeful and aligned with client objectives. Based in Essex and Suffolk, we understand the local business landscape while drawing on national and sector-spanning insights. Whether you need strategic oversight, day-to-day marketing guidance, or urgent support for specific projects, our bespoke consultancy service adapts to your timeline and budget. We embed ourselves within your team, take ownership of your marketing function, and focus on delivering meaningful results that drive your business forward with confidence and clarity.
Services
Fractional Marketing Director
Digital Marketing Strategy
Brand Development
Lead Generation
Marketing Campaign Management
Highlights and features
- Access to high-level marketing expertise from award-winning professionals
- Cost-effective, flexible solutions tailored to your business needs
- Tailored strategies addressing unique challenges and opportunities
- Hands-on execution combined with strategic oversight
- Scalable support adapting to your evolving business requirements
Associations and certifications
- Chartered Institute of Marketing
Services
Fractional Marketing Director
Our Fractional Marketing Director service provides senior-level strategic oversight without full-time costs. We embed ourselves within your team to lead marketing initiatives, develop data-driven strategies, and ensure alignment with business objectives. This service combines hands-on execution with high-level planning, delivering measurable ROI through tailored campaigns and process optimisation.
Digital Marketing Strategy
We create future-proof digital strategies tailored to your business goals. Our approach combines SEO, content marketing, and data analytics to maximise online visibility and customer engagement. By aligning digital tactics with overall business objectives, we help brands achieve sustainable growth through targeted online campaigns and platform optimisation.
Brand Development
Our brand development service focuses on creating cohesive brand identities that resonate with target audiences. We conduct market analysis, develop brand positioning, and create visual systems that communicate core values. This includes messaging frameworks, tone of voice guidelines, and implementation across all customer touchpoints to ensure consistent brand experiences.
Lead Generation
We design and implement lead generation campaigns that convert prospects into qualified leads. Using a mix of inbound marketing, targeted advertising, and conversion rate optimisation, our strategies focus on attracting high-value prospects. We track performance metrics to continuously refine approaches and maximise marketing ROI.
Marketing Campaign Management
From concept to delivery, we manage end-to-end marketing campaigns tailored to specific business goals. Our approach includes audience segmentation, channel selection, budget allocation, and performance tracking. We ensure campaigns are aligned with brand strategy while delivering measurable results through continuous optimisation and data-driven adjustments.
People
Oliver Brock
Managing Director
With over 15 years' experience in marketing leadership, Oliver Brock brings strategic expertise from both agency and in-house roles. As a Fellow of the Chartered Institute of Marketing, he specialises in transforming marketing functions for growing businesses across multiple sectors.
Questions
What is a Fractional Marketing Director?
A Fractional Marketing Director provides senior-level marketing leadership on a part-time basis, offering strategic direction and campaign execution without full-time employment costs.
How much does a Fractional Marketing Director cost?
Pricing varies based on requirements. We offer flexible engagement models including project-based work, retainer agreements, and one-off consultations tailored to your specific needs.
What marketing services do you offer?
We provide digital strategy, brand development, lead generation, campaign management, and marketing audits. Our services combine strategic oversight with hands-on implementation.
Which industries do you work with?
We work across sectors including legal, property, finance, hospitality, manufacturing, health, and professional services, bringing cross-industry insights to every engagement.
Can you help with both strategy and implementation?
Yes, we provide both strategic planning and hands-on execution, ensuring marketing initiatives are effectively delivered while maintaining alignment with business objectives.
How do you measure marketing success?
We use data-driven metrics aligned with your business goals, including ROI analysis, lead conversion rates, and campaign performance tracking to demonstrate tangible results.
