Business Details
Your Trusted Partner for New and Used Vehicles in East Anglia
EMG Motor Group is a trusted automotive retailer with a collection of new and used car dealerships located across the East of England. Drawing on over 50 years of experience in the industry, we pride ourselves on offering a full range of new vehicles from KIA, BYD, Mazda, and MG, alongside a carefully selected range of used models from various manufacturers. Our commitment to exceptional customer service has been recognized through numerous awards, including the prestigious 2021 Autotrader Retailer Award for Customer Experience.As part of the Grainger Motor Group family, we maintain a strong focus on maintaining vehicles through our fully equipped repair centres and genuine parts stock. Our dedication to the Motability scheme ensures accessibility for customers requiring adapted vehicles. With 15 locations across the South and East Anglia, our knowledgeable team is committed to making the car-buying process straightforward while maintaining a fun, family-friendly environment.
Services
New Cars
Used Cars
Motability Scheme
Vehicle Finance
Servicing
MOT Testing
Parts Supply
Rental Vehicles
Part Exchange
Warranty Services
Highlights and features
- We offer over 50 years combined automotive industry experience
- We provide Motability scheme specialist support with adapted vehicles
- Our award-winning customer service includes 2021 Autotrader Retailer Award
- We maintain 15 convenient locations across East Anglia and South East
- We guarantee transparent pricing with no hidden fees
What people say
Excellent service
Knowledgeable staff
Transparent pricing
Helpful sales teams
Efficient processes
Services
New Cars
We offer the latest models from KIA, BYD, Mazda, and MG with competitive financing options. Our knowledgeable team assists with Motability, new car finance, and part exchange services. We ensure your purchase fits both budget and lifestyle requirements while maintaining manufacturer warranties.
Used Cars
Our selection includes over 500 handpicked used cars thoroughly checked and presented. We provide finance options for used purchases and maintain transparent pricing. Our inventory includes Ford, Mitsubishi, Nissan, and Vauxhall models with comprehensive history checks.
Servicing
We provide regular maintenance and MOT testing using genuine parts and equipment. Our approved technicians service KIA, Mazda, Nissan, MG, Ford, and Mitsubishi models. We maintain service records and offer flexible appointment scheduling across all locations.
Motability Scheme
We specialise in Motability vehicle provision with dedicated specialists available. Our team assists with eligibility checks and adapted vehicle modifications. We maintain stock of accessible models from KIA, Mazda, and MG with specialist support.
Vehicle Finance
We offer PCP and HP financing options through Ingeni Services Group Limited. Our FCA-regulated finance solutions include deposit contribution schemes and competitive APR rates. We provide transparent terms with no hidden fees across new and used vehicle purchases.
People
Harry Grainger
Co-Founder
With over 20 years automotive experience, Harry co-founded EMG Motor Group as part of the family-owned Grainger Motor Group. He oversees strategic operations across 15 locations while maintaining customer service standards.
Neal Grainger
Co-Founder
Co-founder Neal brings extensive industry expertise to EMG Motor Group. He manages dealer network expansion and maintains manufacturer partnerships for KIA, Mazda, and MG franchises across East Anglia.
Lee
Sales Executive
Lee provides expert sales support at our Kings Lynn dealership. He specialises in new car finance solutions and Motability adaptations, maintaining a 98% customer satisfaction rating from recent reviews.
Tom Hankin
Sales Manager
As Duxford dealership manager, Tom leads our sales team with 15+ years automotive experience. He focuses on transparent pricing and customer education during vehicle selection processes.
Eric
Customer Advisor
Eric assists customers at our Thetford location with vehicle selection and financing. He has received multiple service excellence awards for his attentive approach to customer requirements.
Questions
What new car brands do you offer?
We offer KIA, Mazda, BYD, MG, and Nissan models across our 15 dealership locations in East Anglia.
Do you provide Motability scheme support?
Yes, we have Motability specialists at all locations to assist with eligibility checks and adapted vehicle provision.
What finance options are available?
We offer PCP, HP, and 0% APR options through Ingeni Services Group Limited, our FCA-regulated finance partner.
Do you have used car finance options?
Yes, we provide finance packages for used vehicle purchases with flexible deposit and repayment terms.
What servicing options exist?
We provide manufacturer-approved servicing using genuine parts for KIA, Mazda, Nissan, MG, Ford, and Mitsubishi models.
Reviews (6)
Wendy Flack
Dec 04, 2021
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All staff met were very helpful, Austin in particular above and beyond with explanations and support. Thank you
Margaret Barker
Nov 29, 2021
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I have just purchased my Kia Ceed from EMG and I could not be happier, the personal service and help I received was excellent, thank you Austin for all your help , I will definitely recommend you to other people..
Michael Burt
Nov 24, 2021
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These guys are great! It was nice dealing with humans at a dealership rather than brainless drones. On a scale from Channings Tatum up to Brandon speaking in coherent sentences, I give them 12 drummers drumming. Cheers, gents!
Keith Davis
Nov 04, 2021
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Pop in for a look around and came out buying a car.Craig was really pleasant and looked after us well.Brilliant service and no hassle what so ever
Mark Bartram
Nov 01, 2021
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Started off well, high cost repair, disappointingly messed it up and caused a higher cost repair. Weirdly had to argue about the fact they should refund (some) of the cost and eventually they gave about 10-15% back, begrudgingly. As they messed up the repair, (they didnt put the coolant pipe back on!) this resulted in a new head gasket and ended up with them buying the vehicle rather than repairing. Then when I went back to service another ford with them, they came back with the pathetic response that they didnt have a good experience last time, so dont want to help! Hilarious really as
Suman Mullick
Sep 30, 2021
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Fantastic service from Geoff in Sales, really helpful and nothing was too much trouble in helping me decide what new car I should go for, knowing Ive got 3 years warranty is brilliant as well. Thank you
