Business Details
B2B Public Relations That Makes A Difference
At Skout PR, we are dedicated to transforming B2B communications through strategic brilliance and authentic storytelling. With over 25 years of combined experience in the PR industry, our team of experts works closely with clients to develop targeted campaigns that build meaningful business relationships and drive sustainable growth. As an employee-owned agency since 2023, we prioritise transparency, collaboration, and innovation, ensuring every client partnership aligns with their unique objectives. Our approach combines in-depth business analysis with a panoramic view of industry trends to create engaging narratives that resonate with key decision-makers.From brand awareness to lead generation, we support clients throughout their entire marketing journey, leveraging our expertise in media relations, content creation, and integrated campaigns. Our commitment to excellence is reflected in our track record of delivering measurable results for global clients across technology, retail, finance, and professional services sectors.
Services
Strategy and Storytelling
PR and Influencer Relations
Content Creation
Digital Marketing
Social Media Management
Highlights and features
- We offer 25+ years of B2B PR expertise with global client success stories
- Our employee-owned structure ensures dedicated client focus and accountability
- We implement award-winning integrated campaigns across multiple channels
- Our team includes former tech journalists and media trainers with industry insights
- We guarantee measurable results through advanced PR measurement frameworks
What people say
Award-winning integrated campaigns
Exceptional media relations expertise
Creative storytelling capabilities
Measurable business results
Dedicated client support
Services
Strategy and Storytelling
We develop tailored communications strategies that uncover authentic business narratives. Our approach combines audience research with message development to create compelling stories that align with business objectives. Through strategic planning and creative ideation, we help brands establish thought leadership and connect with key decision-makers across multiple channels.
PR and Influencer Relations
Our PR services leverage media and influencer partnerships to amplify brand messages. We execute targeted outreach campaigns, secure tier-one media coverage, and develop executive profiling strategies. With specialist sector knowledge in technology and professional services, we create influencer collaborations that deliver measurable ROI through independent third-party validation.
Content Creation
We produce high-impact content assets including thought leadership pieces, research reports, and multimedia content. Our team develops content strategies that support lead generation and brand awareness objectives, creating engaging materials that resonate with B2B audiences across digital platforms and traditional media channels.
Digital Marketing
Our digital marketing services integrate SEO, PPC, and website optimisation to enhance online visibility. We develop data-driven strategies that align with PR campaigns, creating cohesive digital experiences that drive engagement. From email marketing to analytics reporting, we ensure measurable results across all digital touchpoints.
Integrated Campaigns
We design multi-channel campaigns that combine PR, content, and digital marketing for maximum impact. Our approach ensures consistent messaging across all platforms, from media relations to social media execution. These coordinated efforts deliver measurable business outcomes through enhanced brand visibility and lead generation activities.
People
Rob Skinner
Founder and Managing Director
With over 25 years in B2B PR, Rob founded Skout PR after pioneering PR education in the UK. He combines hands-on leadership with strategic vision, ensuring client objectives are consistently exceeded through innovative communications strategies.
Claire Lamb
Director
Claire brings extensive tech PR experience from global brands like Apple and Intel. Her expertise in media relations and client relationship-building drives successful campaigns that position clients as industry thought leaders through strategic storytelling.
Claire James
Deputy Managing Director
With 25+ years in PR, Claire specialises in developing impactful programmes across diverse sectors. Her strategic approach combines creative problem-solving with a passion for people development, ensuring clients achieve exceptional results through tailored communications strategies.
Rebecca Brown
Account Director
Rebecca combines academic excellence in PR with practical experience in international relations. Her strategic content creation and campaign management skills deliver engaging B2B communications that drive client success through innovative approaches.
Honor Williamson
Account Executive
Honor applies her media and communications expertise to develop creative PR solutions. With a background in journalism and marketing, she delivers dynamic campaigns that combine strategic thinking with practical execution to achieve measurable business outcomes.
Questions
What industries does Skout specialise in?
We specialise in technology (SaaS, fintech, HR software), retail & e-commerce, professional services, finance, and property sectors. Our team has deep expertise in these areas to deliver targeted PR campaigns.
How does Skout measure PR campaign effectiveness?
We use advanced measurement frameworks tracking both outcomes (media coverage, reach) and impact (lead generation, brand awareness, share of voice) through interactive reporting dashboards.
What makes Skout different from other PR agencies?
As employee-owned specialists, we combine 25+ years of B2B experience with integrated campaign approaches, media training expertise, and a proven track record in global markets.
Can Skout handle international PR campaigns?
Yes, we've successfully executed campaigns across Europe, North America, and Asia, with experience in 60+ countries through our global media network and local market insights.
What services does Skout offer besides traditional PR?
We provide content creation, digital marketing, social media strategy, influencer relations, crisis communications, and measurement analytics as part of our integrated approach.
Reviews (1)
Natalie Nuttall
Nov 29, 2017
Report
The team at Skout are switched on, professional and bring a fresh and innovative approach. They're also a lovely bunch of people, which is probably the most important thing given that relationships are the foundation of great business.
