Business Details
19 Years
experience
Strategic Marketing Solutions for SMEs in Canterbury
Established in 2007, The Purple Edge provides strategic marketing solutions tailored to small and medium-sized enterprises across Kent and the South East of England. Our expertise spans outsourced marketing, strategic planning, branding, and bespoke training programs designed to enhance business growth. Led by Sharon Wilding and Jim Hunt, our team combines corporate sector rigor with local market insight to deliver measurable results. We prioritise long-term client relationships through comprehensive market analysis, targeted communication strategies, and continuous support. Our services include website development, SEO optimisation, email marketing, and customised coaching to address specific business challenges.With a network of trusted associates, we offer flexible support levels to match client needs while maintaining cost-effectiveness. Our one-page marketing plan simplifies strategic implementation without compromising depth. Committed to community impact, we partner with the Kent Multiple Sclerosis Therapy Centre through client-supported donations. Regular client reviews ensure alignment with evolving business objectives. Our proven track record demonstrates that effective marketing requires neither large budgets nor complex campaigns, but rather focused, well-executed strategies tailored to individual business contexts.
Services
Outsourced Marketing
Marketing Strategy
Branding
Website Development
Marketing Training
SEO Optimisation
Email Marketing
Coaching Services
Marketing Audits
Campaign Management
Details
- Year established: 2007
Highlights and features
- We offer 17+ years of SME marketing expertise since 2007
- Our tailored marketing strategies focus on measurable business growth
- We provide comprehensive services from strategy to implementation
- Our team combines corporate sector experience with local market knowledge
- We deliver cost-effective solutions through flexible support packages
Services
Outsourced Marketing
Our outsourced marketing services provide businesses with dedicated marketing leadership without full-time employment costs. We develop and implement comprehensive marketing strategies, manage campaign execution, and provide regular performance analysis. This service includes website management, SEO optimisation, and coordinated marketing activities tailored to specific business objectives.
Marketing Strategy
We create customised marketing strategies through detailed market analysis and competitor research. Our approach clarifies business goals, identifies target audiences, and develops actionable plans with measurable outcomes. Services include brand positioning, growth strategy development, and 12-month implementation roadmaps with ROI projections.
Branding Services
Our branding solutions create distinctive market identities through logo design, collateral development, and consistent messaging. We ensure brand consistency across all touchpoints including business cards, websites, and promotional materials while maintaining alignment with business values and target audience expectations.
Website Development
We build responsive websites that reflect business personality and drive customer engagement. Our development includes SEO optimisation, content creation, and integration with marketing tools. Websites are designed to work seamlessly across devices while supporting broader marketing objectives through effective lead generation features.
Marketing Training
Our training programs enhance internal marketing capabilities through executive coaching and group workshops. Services include strategic marketing implementation, social media strategy, and practical skills development. We deliver both one-to-one coaching and team-based training tailored to specific business needs and industry requirements.
People
Sharon Wilding
Co-Founder
Marketing specialist with extensive SME experience, Sharon advocates for applying corporate marketing discipline to smaller businesses. She focuses on practical implementation and measurable results through strategic planning and client collaboration.
Jim Hunt
Co-Founder
Bringing corporate sector expertise, Jim specialises in strategic marketing frameworks and team development. His approach combines analytical rigour with practical implementation, helping businesses translate marketing plans into actionable growth strategies through effective communication and process optimisation.
Questions
What marketing services do you offer for SMEs?
We provide outsourced marketing, strategic planning, branding, website development, SEO, email marketing, and bespoke training programs tailored to small and medium business needs.
How can you help businesses with limited marketing experience?
Our coaching services enhance internal capabilities through one-to-one mentoring and group workshops, teaching practical marketing implementation while avoiding common pitfalls.
What areas do you operate in?
Based in Canterbury, we work with businesses across Kent and the South East of England, offering both onsite and remote support options.
Do you offer initial consultations?
Yes, we provide a free one-hour consultation to assess your marketing needs, with a suggested £40 donation to our charity partner, the Kent Multiple Sclerosis Therapy Centre.
How do you measure marketing effectiveness?
We use analytics analysis, campaign tracking, and regular performance reviews to measure results against agreed objectives, ensuring marketing investment delivers measurable business growth.
Can you help with both strategy and implementation?
Yes, we offer complete marketing solutions from strategic planning through to execution, including campaign management, website development, and ongoing marketing support.
