Business Details
36 Years
experience
Your Trusted Partner for Financial Advice Solutions
Premier Financial Group was established in 1990 and has since built a reputation as one of Norfolk's leading independent financial services providers. We are directly authorised and regulated by the Financial Conduct Authority (FCA), ensuring our clients receive advice that meets the highest standards of professionalism and compliance. Our team of qualified financial advisers specialises in mortgages, insurance, investments, and lifetime planning, offering tailored solutions to both individual and corporate clients. With over three decades of experience, we pride ourselves on providing impartial advice that prioritises our clients' long-term financial security. Our independence allows us to access the whole market, ensuring we find the most suitable products for each client's unique circumstances.We maintain a strong focus on after-care services, staying with our clients from initial consultation through to completion and beyond. Our commitment to excellence is reflected in our 255+ five-star Google reviews and the trust placed in us by clients who frequently refer friends and family. Based in Norwich, we serve clients across Norfolk and surrounding areas, offering face-to-face, online, and telephone consultations to accommodate diverse needs. Our dedication to transparency, ethical practices, and client education ensures that every decision our clients make is informed and confident.
Services
Mortgages
Insurance
Investments
Life Insurance
Pension Advice
Details
- Year established: 1990
Highlights and features
- 100% independent and FCA-regulated financial advisers
- Access to whole-of-market mortgage and insurance products
- Dedicated after-care service throughout your financial journey
- No call centres - direct access to your personal adviser
- Award-winning team with 255+ five-star Google reviews
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Amazing service
Professional and helpful
Highly recommend
Excellent communication
Stress-free process
Services
Mortgage Advice
Our FCA-regulated mortgage advisers provide independent guidance on the full range of mortgage products including first-time buyer schemes, buy-to-let, remortgaging, and adverse credit mortgages. We access deals from the entire market to find solutions that match your specific circumstances. With expert knowledge of government schemes like Help to Buy and Lifetime Mortgages, we help clients navigate the complex mortgage landscape while ensuring complete transparency about fees and terms.
Life Insurance
We offer comprehensive life insurance and critical illness cover tailored to protect your family's financial future. Our advisers explain different policy types including level term, decreasing term, and increasing life insurance while helping you understand policy constraints. We specialise in finding appropriate cover for complex cases and ensure clients understand the claims process. Our independent status allows us to source policies from providers offering the best combination of coverage, value, and service quality.
Investment Advice
Our investment specialists provide impartial advice on building and managing investment portfolios suited to your risk tolerance and financial goals. We explain different investment vehicles including stocks, bonds, mutual funds, and property investments. With access to a wide range of platforms, we help clients understand tax implications, diversification strategies, and long-term growth potential. We offer ongoing portfolio reviews to ensure investments remain aligned with changing circumstances and market conditions.
Pension Planning
We provide expert guidance on pension consolidation, retirement planning, and lifetime mortgage solutions. Our advisers explain different pension types, tax benefits, and withdrawal options while helping clients understand annuity rates and income drawdown strategies. We specialise in creating tailored retirement plans that consider healthcare needs, inheritance goals, and lifestyle aspirations. Our ongoing support ensures clients remain on track to achieve their retirement objectives.
Equity Release
Our equity release specialists help homeowners aged 55+ access tax-free cash from their property while maintaining residency. We explain different schemes including lifetime mortgages and home reversion plans, clearly outlining interest rates, repayment terms, and inheritance implications. We ensure clients understand the long-term impact of releasing equity and help them explore alternative options where appropriate. Our advice considers both immediate financial needs and future care requirements.
People
Ian Babb
Mortgage Adviser
Experienced mortgage adviser with over 15 years' experience in property finance. Specialises in first-time buyer mortgages and complex cases. Known for patient, client-focused approach and exceptional communication skills. Holds multiple industry qualifications and maintains strong relationships with lenders to secure competitive deals for clients.
Michal Zgainski
Senior Mortgage Broker
Senior mortgage broker with expertise in remortgaging and property portfolio financing. Provides daily client updates and detailed market analysis. Recognised for exceptional service standards and ability to resolve complex mortgage applications. Maintains comprehensive knowledge of evolving lending criteria and regulatory requirements.
Questions
What types of mortgages do you advise on?
We advise on all mortgage types including first-time buyer schemes, buy-to-let, remortgaging, adverse credit mortgages, and commercial mortgages. Our independent status gives access to the entire market to find the best deals for your circumstances.
How does your life insurance advice work?
We explain different policy types, help determine appropriate coverage levels, and source suitable providers. Our independent advice considers policy terms, exclusions, and claims history to ensure you get appropriate protection at competitive rates.
Can you help with investment portfolio management?
Yes, our specialists create and manage diversified investment portfolios tailored to your risk profile and financial goals. We provide ongoing reviews and explain investment options from across the market to optimise returns.
Are you regulated by the FCA?
Yes, Premier Financial Group is directly authorised and regulated by the Financial Conduct Authority (FCA) under reference 525971, ensuring our advice meets strict professional standards.
Do you offer equity release advice?
Yes, we provide specialist equity release advice for homeowners aged 55+. We explain lifetime mortgage options, help understand implications for inheritance, and ensure solutions align with your long-term financial needs.
