Business Details
27 Years
experience
Emergency
services
Expert Dental Care in Brighton & Hove
Established in 1999, our dental practice has been dedicated to delivering exceptional dental care to the Brighton and Hove communities. Our team of experienced professionals utilises cutting-edge technology and advanced techniques to provide comprehensive solutions ranging from general dentistry to cosmetic enhancements. We prioritise preventive care while maintaining a warm, patient-centred environment that fosters long-term oral health. Our commitment to continuous professional development ensures we remain at the forefront of dental innovation, offering services such as Invisalign, dental implants, and facial aesthetics. With a philosophy rooted in trust and transparency, we strive to create lasting relationships with our patients through personalised treatment plans and open communication.Our Denplan registration underscores our adherence to industry excellence standards, while our emergency dental services demonstrate our responsiveness to urgent patient needs. The practice's investment in state-of-the-art equipment and 0% finance options reflects our dedication to accessible, high-quality care. Our team's diverse international experience, including training at prestigious institutions like Karolinska Institute, enhances our ability to address complex dental challenges. Patient testimonials consistently highlight our compassionate approach and the transformative results we achieve, particularly in cosmetic dentistry. Through Saturday appointments and flexible scheduling, we ensure our services accommodate modern lifestyles while maintaining clinical excellence.
Services
Dental implants
Invisalign
Teeth whitening
Crowns
Veneers
Dentures
Root canals
Gum treatment
Wisdom extraction
Facial aesthetics
Details
- Year established: 1999
Highlights and features
- We offer emergency dental treatment with same-day appointments available
- Our team includes Invisalign pioneers with 20+ years' local experience
- 0% finance options available for dental treatments
- We utilise state-of-the-art dental technology and techniques
- Our hygienists provide specialist oral health education and preventive care
Associations and certifications
- Denplan
What people say
Outstanding restoration skills
Pain-free treatment experiences
Exceptional dental surgeon
Changed view of dentists
Reassuring patient safety approach
Services
Dental implants
Our dental implant solutions provide permanent tooth replacement using titanium posts fused with jawbone. This treatment restores chewing function and prevents bone loss while offering natural-looking aesthetics. Ideal for patients with missing or failing teeth seeking long-term solutions.
Invisalign
Invisalign treatment straightens teeth using custom-made, removable aligners. This discreet orthodontic solution gradually repositions teeth without traditional metal brackets, allowing easier oral hygiene maintenance during treatment. Suitable for both adults and teenagers seeking aesthetic correction.
Teeth whitening
Professional teeth whitening treatments use hydrogen peroxide gel activated by LED light to remove deep stains. This in-practice procedure achieves noticeable results in one session while minimising sensitivity through customised application techniques for lasting smile enhancement.
Root canal treatment
Specialist root canal procedures remove infected pulp from tooth interiors using precision instruments. This treatment eliminates pain from damaged nerves while preserving natural tooth structure, preventing extraction through thorough cleaning and sealing of root canals.
Facial aesthetics
Our Level 7 certified practitioners administer anti-wrinkle injections to reduce facial lines and rejuvenate appearance. This non-surgical treatment targets specific muscles to soften expression lines around eyes and forehead while maintaining natural facial movement.
People
Dr Farrokh Sharifzad
Principal Dentist
GDC-registered dentist since 1999 with specialist implant certification. Pioneered Invisalign treatment in Sussex while maintaining focus on restorative dentistry. Combines technical expertise with patient-centred care to deliver transformative smile makeovers.
Itzia De Anton Paz
Dentist
GDC-registered dentist with 10 years UK experience. Completed advanced training at Harley Academy for facial aesthetics. Specialises in compassionate care delivery while maintaining high clinical standards through continuous professional development.
Tania Costello
Dental Hygienist
Registered Dental Hygiene Therapist since 2014 with prize-winning clinical expertise. Focuses on preventive care education and gentle treatment approaches to help patients overcome dental anxieties while maintaining optimal oral health.
Tracey Stephens
Practice Manager
16-year dental industry veteran with patient care focus. Oversees practice operations while ensuring seamless treatment journeys through effective communication and team coordination to maintain the practice's personal service approach.
Amanda Young
Receptionist
35-year dental industry professional maintaining family business ethos. Combines administrative expertise with personal touch in patient interactions while supporting practice operations through creative problem-solving and team collaboration.
Questions
Do you offer emergency dental appointments?
Yes, we prioritise same-day emergency appointments for patients in pain during regular practice hours.
What payment options are available?
We offer 0% finance options for dental treatments with instant decision approval.
Are cosmetic consultations free?
Yes, we provide complimentary 15-minute cosmetic consultations to discuss smile enhancement options.
Do you treat nervous patients?
Our team specialises in gentle care approaches to help anxious patients feel comfortable during treatment.
What are your Saturday hours?
We offer Saturday morning appointments by prior arrangement through our reception team.
Is facial aesthetics available?
Yes, we provide Level 7 certified anti-wrinkle treatments alongside our dental services.
Reviews (5)
Louise Crosby
Dec 04, 2021
Report
As a family we have been going to Hove Family Dentist for 12 years and we have always had a really good experience. More recently our dentist Itziar has been treating my daughter who is very anxious and she has been so kind and patient with her. I sit & hold my daughters hand and watch Itziar and her assistant work and its amazing. She makes going to the dentist much easier. I would also like to give praise to the reception ladies and my hygienist who are also lovely and so helpful.
Cheryl O'Flynn
Nov 27, 2021
Report
My dentist is called Itziar and she is nicest, friendliest dentist i have ever met, she is kind, sympathetic and caring. I have a huge barrier going to the dentist especially with needles, but she gives u time, and makes u feel very comfortable. I always have a laugh when i attend my appointment. Also her assistant is very good as well , will hold your hand or in my case 2 hands. She made me feel very comfortable too. They are a very good team and is a enjoyable experience.
Kirsty Dillon
Nov 15, 2021
Report
I can not recommend my experience highly enough. I explained that I am processing specific traumas that could make me anxious around contact with my body. The staff all around from the reception team to the Dentist and Dental nurse were respectful, clear about what they were doing and kind. Is it weird to say my trip to the dentist was fun?? Actually it was.
Dan Porter
Sep 05, 2021
Report
This has been the best dental experience Ive ever had (and Ive had a few)
Itziar De Anton Paz always makes me feel at ease and explains everything that is happening at each stage. It really feels like she cares, and not once did I feel any pain or discomfort. The rest of the staff are really helpful and pleasant. The cost is very reasonable and good value. Completely changed my opinion about dentist. Highly recommended
Itziar De Anton Paz always makes me feel at ease and explains everything that is happening at each stage. It really feels like she cares, and not once did I feel any pain or discomfort. The rest of the staff are really helpful and pleasant. The cost is very reasonable and good value. Completely changed my opinion about dentist. Highly recommended
Alan Campbell
Apr 07, 2021
Report
Itziar De Anton Paz and her team have completely changed my view of dentists and the experience you should expect. I have had a couple of fillings including one with a fitted crown over a number of visits and the clear and open advice together with their outstanding patient manner has made this, amazingly, a pleasant experience. I never had any discomfort either during or after treatment which is in direct contrast to even routine examinations in my experience with previous dental practises. If you are nervous of dentists, Itziar will restore your faith!
